2. Table of Contents
1. Introduction
2. Hotel Management Operation Structure
3. Layout
4. Process
5. Purchasing
6. Inventory
7. Capacity
8. Marketing
9. MIS
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3. INTRODUCTION
Hotel Suba International is one of the hotel of Suba Group
which is situated in Western Mumbai where people step into
a world of Elegance and Luxury to enjoy a whole new
experience of Hotel Hospitality. The Hotel is in close
proximity to Sahar Road.
The Managing Director of Suba Group of Hotels is Mr.
Mansur Mehta.
Each room in Suba International has modern amenities
representing Comfort and Convenience as Hallmark
The hotel has been built with an approximate amount of Rs
45 crore.
There is Gym located on Top floor for Visitors.
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11. LAYOUT
Maximum space utilization
Food Production area has been kept near
to the dinning hall so that there should fast
delivery of the food to the visitors as per
their order.
Material Lift is the unique thing in Layout.
There is sufficient space for moving of
trucks on the backside of the hotel. The
Food production area and the Storage rooms
are easily accessible when the trucks are
unloaded.
Lobby- It being the first & the last part of
the hotel that the guest sees, thus it is well
designed and spacious
Material Lift and Cold Storage
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18. PURCHASING
Purchasing committee
House-Keeping Manager,
Main Chief,
Administrative manager,
Administrative assistant manager,
Account and financial department supervisor
Purchasing Committee first takes the samples from various Local
vendors and then decides the Vendors. They select the ones who
offers best quality at appropriate cost.
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19. The purchase orders are recorded in Inventory Management
Software(IMS) with its cost and other details. The IMS gives the
deficit stocks according to the total limit set for each type of
Purchasing. And hence the future Purchase requirements are
forecasted.
Long term Purchasing :
Bed-sheets , Soaps, Shampoos, Towels, Furniture , Electronic
Appliances etc.
Short term Purchasing :
Vegetables , Food Products , Beverages etc.
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20. INVENTORY
A good inventory management system helps a hotel predict
demand and supply rate with great accuracy and reduces the
chance of error.
The operations in inventory includes room service orders,
Beverages and food order by visitors, staff food and work
materials ,Kitchen Equipments list , etc.
Stock management options includes expiry item-wise
inventory, re-order based inventory, minimum and maximum
stock control, IMS classifies in product groups and
subgroups. All the details are maintained Inventory
Management System(IMS).
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21. INVENTORY
Moving Average Method- used to forecast the Durables Goods
FIFO method – used for Food products and beverages
Just in Time(JIT) Method – is used to fulfil the placed customer’s
order by kitchen staff
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22. CAPACITY
The capacity of the hotel is 72 rooms.
There are 24 Deluxe King and 48 Executive Suite,
Deluxe Twin Rooms.
Hotel has six banquet halls, a multi-cuisine
restaurant ‘Cinnamon’, Sheesha lounge, Roof
Garden on the terrace for parties.
The Pattern of customers visiting the hotel for
staying :-
Daily = Approximate 35
Monthly=35*30 =1050
The maximum number of customers visit hotel
during November to February month.
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23. MARKETING
Tie-ups with Wipro ,JET Airways and many more.
Target market :- Business persons, Professionals, Foreigners.
Customer Loyalty is very high.
Customer Reviews are recorded on Ipod dock and backend on
database.
Positioning of the Hotel is such done that they provide the
maximum customer satisfaction.
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24. MARKETING MIX STRATEGY
PRODUCTS
Core Services :-
Room, Restaurant and Bar , Meeting room, Banquet Facility ,
Amenities like Gym , Services.
Special Services :-
iPod dock - Automated Controlling of room,
Free Shuttle Service from and to Airport,
Wi-Fi Access , Taxi and Travel Desk ,Cleaning services ,
Business facilities-Fax/photocopying .
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25. MARKETING MIX STRATEGY
PRICE
Price is set on the basis of types of room whether its Deluxe
King , Executive Suite and Deluxe Twin. Its also sets its prices
on basis of Business, Leisure and Luxury class amenities they
offer.
The Marketing technique they apply is they cut down their
prices for off-season and when the room occupancy is low.
PLACE
Advantages : 1) Present near Airport
2) Surrounded by Commercial Hub
Disadvantage : More traffic jams 25
26. MARKETING MIX STRATEGY
PROMOTION
Direct Marketing
Advertising
Sales Promotion
Social media promotions
PEOPLE
Total number of employees -120
Training is given continuously 3 months after joining
Selection process for Employees :
Direct-interview process
Supervisor- HSC ,Worker –SSC.
Suba International Social
Media Promotions
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27. MIS
Point of Sales System :
Define Menu, Outlets where they are sold, Selling Price at different
times.
Define Waiters, Order Cancellation Reasons, Selling Price , Types of
Discounts.
Check cancellation Reasons.
It allows the user to create and print KOTs at remote locations.
Integration with Inventory system, Billing, and Orders, Guest details,
Room Occupancy provides management information for reordering,
costing and variance monitoring.
Central Reservation System (CRS) :-
Central (or computerized) reservation system that controls and
maintains the reservations for several hotels and automatically redirects
the reservation to the required hotel. Example –Suba Group Hotels
Website
Billing and Accounts
Human Resource
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