Facebook has over 4 million users who are increasingly older than 26. It is now the 6th most visited website in the US with over 54 billion page views per month. The large number of applications (over 4000) and high user engagement (85%) means Facebook provides many opportunities to market brands and engage customers through applications, groups, and other features. To successfully use Facebook for business, one should start with clear objectives and build a compelling application with ongoing improvement, measurement and user nurturing.

1. Facebook Applications & Marketing “ Engaging the Social Operating Platform & Eco System for Your Business” By Rodney Rumford

3. The Facebook Social Graph = Frictionless WOMA Squared

4. What is an Application? No software to download: Merely flip a switch & you are plugged into the social graph

5. Application Directory

6. Application Anatomy 101

7. Application Example

9. Applications Stats: Always Measure

10. Facebook Groups

11. Polls For Market Research

15. Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174