The document discusses aligning organizational culture with community management. It defines culture as the values that are truly valued within an organization, as shown through words, actions, thoughts and other aspects of the workplace. A strong culture aligns what is valued with what drives success. The document prompts reflection on the culture of one's own organization and community. It suggests that an organization's culture could affect how one approaches community management strategies, content and engagement. Community managers connect online communities to organizations as human systems to structured systems. Leading and managing in social organizations requires different approaches and increased sensitivity to emerging issues.

1. Aligning community
management with
workplace culture
Maddie Grant
founding partner, WorkXO
author, Humanize and When
Millennials Take Over

2. Agenda
• Definition of culture
• What’s the culture of your
organization / your community?
• Alignment with strategy / content /
engagement

3. what’s it like in
your workplace?

4. the collection of words,
actions, thoughts, and “stuff”
that clarify and reinforce
what is truly valued inside
an organization.
culture:

5. Developing a language
and vocabulary to
describe culture in the
21st century

6. OPEN
TRUSTWORTHY
GENERATIVE
COURAGEOUS
CULTURE PROCESS
O R G A N I Z AT I O NH U M A N
BEHAVIOR
decentralization
transparency
inclusion
learning
systems thinking
truth
collaboration
experimentation
ownership
authenticity
relationship building
personal development
Human organizations

9. a culture that aligns
what is valued with what
drives success.
strong culture:

10. What’s the culture in
your organization?
What’s the culture in
your community?
Individual Reflection:

11. Aligning culture with community
management - review last 3 days
How does your organization’s culture
affect how you might approach
strategy, content, or engagement?
Group Discussion:
3 Groups:

12. what’s the culture of
this Fellows community?

13. Community Managers are essentially a single
connection point through which we connect an organic,
dynamic, human system (the online community) with a
structured, hierarchical, and impersonal machine (the
organization).
This is more evidence that becoming a social
organization requires more than adopting new
technology solutions. We have to lead and manage in
different ways, and we should all be increasing the
sensitivity of our radars internally–looking for the stress
or frustration that is emerging due to the new
demands of social business.