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Defining Engagement One Year On: A Case Study
The document discusses the concept of engagement within organizations, emphasizing the importance of interaction, collaboration, and mutual benefits among stakeholders. It outlines definitions of engagement from different perspectives, presents a journey of engagement activities, and highlights successful initiatives like #fitnursefriday. The document also details a structured approach to engagement, including activity audits, mapping, gap analysis, and prototyping for future projects.
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Defining Engagement One Year On: A Case Study
- 1. Defining Engagement OneYear On Joe Vallina, MBA, CAE, Director, Product Management, ANA Natasha Bethea, Membership Marketing Specialist, ANA Maddie Grant, CAE, Founding Partner, WorkXO
- 2. AGENDA: ▪definitions of engagement ▪structureof an organizational definition ▪recap of ANA’s journey ▪two engagement projects in process
- 3. exercise - sharepair Share with your neighbor an example of your personal engagement with any organization: describe one high, one low
- 4. engagement key words ▪involvement ▪ activity ▪ participation ▪ interactions ▪ expend time ▪ mental stimulation ▪ find content ▪ connection ▪ inclusivity ▪ emotional commitment ▪ top of mind ▪ meaningful ▪ shared meaning ▪ having a stake ▪ enable work ▪ influence outcomes ▪ positive impact ▪ mutually beneficial ▪ iterating towards solutions transaction meaning purpose
- 5. Engagement Definition Structure ▪Thepeople that matter (stakeholders) ▪Interacting in measurable ways, within the context of our organization ▪That is valuable and advances the interests and needs of the stakeholders ▪And that is valuable and advances the interests of the organization (including mission alignment)
- 6. AGU’s Definition: • Earthand space scientists, related professionals, and a broad set of individuals with like interests and who share our values and goals… • Interacting, collaborating, connecting, building shared meaning, solving problems, and producing positive impacts within the context of the AGU… • That enables stakeholders to meet professional goals, explore passions, and manifest their values as they connect to AGU’s mission…. • And that supports AGU’s growth, increases its impact, and builds its capacity to advance and communicate the power of science to ensure a sustainable future for humanity
- 7. ANA’s Definition: • MemberEngagement at ANA is the investment-- of time, money, attention, and participation--by both the association and its members, in order to provide meaningful, long term, mutually beneficial experiences and relationships that advance the profession.
- 8. 1. engagement activityaudit 2.mapping - high/low reach and high/low stickiness 3.gap analysis and ideation - 3 kinds of engagement ideas 4.prototyping, minimum viable product 5. business case to executives ANA’s journey
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- 10. REACH STICKINESS high/low high/high low/low low/high 2. mapping -high/low reach and high/low stickiness
- 11. 3. gap analysisand ideation - 3 kinds of engagement ideas big idea meaningful improvements quick wins
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- 13. 13 What is #fitnursefriday? • Exercise • Healthy Eating • Motivation • Hydration • Sleep • Stress Reduction
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- 15. 15 #fitnursefriday Engagement •Total Reachof over 1.6 million on FB and Twitter. •Total Engagement rate 1.76% •773 followers on Pinterest Top Posts - Blueberry Month •Facebook 6.19% •Twitter 3.36% Accomplishments •Facebook 4.10% •Twitter 3.70%
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- 17. 4. prototyping, minimumviable product WHAT’S NEXT? prototyping, minimum viable product business case to executives
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