Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
Improving Nonprofit CRM Data Management in 2019 - Build Consulting and Commun...Community IT Innovators
Join Community IT Innovators' partners Build Consulting's development, fundraising, operations, and CRM experts, for an “Ask the Experts” February 2019 webinar. We offer ideas and answer participant questions on how to take your donor data management to the next level.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
Improving Nonprofit CRM Data Management in 2019 - Build Consulting and Commun...Community IT Innovators
Join Community IT Innovators' partners Build Consulting's development, fundraising, operations, and CRM experts, for an “Ask the Experts” February 2019 webinar. We offer ideas and answer participant questions on how to take your donor data management to the next level.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
Chapter Tech Edition: A Few of Our Favorite Chapter Tools for 2021Billhighway
The shift to virtual has placed an even greater emphasis on the importance of leveraging technology at the local level. In this session, we’ll share specific tools to help maximize chapter performance in this new reality. Peter Houstle & Peggy Hoffman from Mariner Management will be your Tech Emcees and share how CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. These tools come straight from other CRPs, so we’re sure they can work for your association too!
CRMready Webinar Series - Part 1 - CRM: What It Is, Why It’s Important and Ho...TheConnectedCause
In the CRMready Webinar Series, The Connected Cause takes a look at what CRM is, how it can help your nonprofit and details next steps for you to take in order to adopt a new CRM to further your mission. In Part 1 they are joined by Heller Consulting, Idealist Consulting and Idealware to discuss what is CRM, why is it important and how can you make the case for CRM at your nonprofit.
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
5 Ways To Leverage Social CRM To Drive Community Interaction And Member Engag...G3 Communications
Social media certainly provides powerful opportunities to send member engagement soaring, thanks to the natural connections that arise from posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy to navigate this new social universe.
Chapter Performance & Benchmarking Unwrapped: Using Dashboards to Tell the Ch...Billhighway
Day 2 Agenda:
- Explore how to use benchmarking to create a dashboard about your chapter programs
- Share how your association can use a dashboard to monitor chapter health
View the workshop recording: https://youtu.be/sXj0oGXwhn4
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Nonprofit contact and donor relationship management (CRM)Steven Backman
Presentation by Steve Backman and Marc Baizman on major trends in nonprofit CRM. Features Salesforce, Giftworks and CiviCRM as representative offerings. Given at 2009 Mass Nonprofit Network/Associated Grantmakers conference, Framingham Mass.
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
With 2011 upon us and sales plans being finalized, it’s time to consider creative ways to generate leads and fill the sales pipeline early in the New Year. In this webinar, ClearEdge Marketing President Leslie Vickrey explores smart, effective ways IT services and staffing firms can tap into their existing resources for greater lead generation results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Billhighway: A Solution for Better Chapter Performance Billhighway
Do you ever wonder if there are ways you can help your chapters be more effective? Chapter leaders are typically not association management experts. They’re not financial whizzes, compliance professionals, database managers, technologists, or website administrators. The responsibilities of managing a chapter take many of them far outside their comfort zone and can limit their effectiveness in serving members.
The good news is you and your chapter leaders don’t have to put up with this frustrating situation. The solution is out there, but you might not know about it yet. Everyone’s familiar with AMS, LMS, event registration platforms, and other tools used for chapter management. But do you know that Billhighway unifies all that functionality into one solution that helps to significantly improve chapter performance, increase member retention, and grow revenue? Join us to learn more about how you can dramatically increase the performance of your chapters and why your chapter leaders and Executive Director will love you for it.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times.
An ebook covering ideas and roles for building a social media team for your business. Includes a case study of the Humana social media Chamber of Commerce.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
Chapter Performance & Benchmarking Unwrapped: Creating a Compelling Chapter S...Billhighway
Day 3 Agenda:
- How to build and create a compelling story about the value of your chapters
- How to find bright spots, tell stories, and what tech to use
View the workshop recording: https://youtu.be/XBzt76UwD7w
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
2010 brought us the World Cup, the BP oil spill, Chilean miners, Justin Bieber, the Haitian earthquake, the iPad and iPhone 4. However, the most commonly referenced thing in all of Facebook in 2010 was the 3-letter acronym, HMU. It stands for Hit Me Up.
The term encapsulates the current state of multi-channel communications that is common among many people in the world. It’s used instead of, call me, text me, email me or Facebook me. Hit Me Up implies… “contact me in the most appropriate way for you at the time.
CRMready Webinar Series - Part 1 - CRM: What It Is, Why It’s Important and Ho...TheConnectedCause
In the CRMready Webinar Series, The Connected Cause takes a look at what CRM is, how it can help your nonprofit and details next steps for you to take in order to adopt a new CRM to further your mission. In Part 1 they are joined by Heller Consulting, Idealist Consulting and Idealware to discuss what is CRM, why is it important and how can you make the case for CRM at your nonprofit.
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
5 Ways To Leverage Social CRM To Drive Community Interaction And Member Engag...G3 Communications
Social media certainly provides powerful opportunities to send member engagement soaring, thanks to the natural connections that arise from posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy to navigate this new social universe.
Chapter Performance & Benchmarking Unwrapped: Using Dashboards to Tell the Ch...Billhighway
Day 2 Agenda:
- Explore how to use benchmarking to create a dashboard about your chapter programs
- Share how your association can use a dashboard to monitor chapter health
View the workshop recording: https://youtu.be/sXj0oGXwhn4
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Nonprofit contact and donor relationship management (CRM)Steven Backman
Presentation by Steve Backman and Marc Baizman on major trends in nonprofit CRM. Features Salesforce, Giftworks and CiviCRM as representative offerings. Given at 2009 Mass Nonprofit Network/Associated Grantmakers conference, Framingham Mass.
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
With 2011 upon us and sales plans being finalized, it’s time to consider creative ways to generate leads and fill the sales pipeline early in the New Year. In this webinar, ClearEdge Marketing President Leslie Vickrey explores smart, effective ways IT services and staffing firms can tap into their existing resources for greater lead generation results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Billhighway: A Solution for Better Chapter Performance Billhighway
Do you ever wonder if there are ways you can help your chapters be more effective? Chapter leaders are typically not association management experts. They’re not financial whizzes, compliance professionals, database managers, technologists, or website administrators. The responsibilities of managing a chapter take many of them far outside their comfort zone and can limit their effectiveness in serving members.
The good news is you and your chapter leaders don’t have to put up with this frustrating situation. The solution is out there, but you might not know about it yet. Everyone’s familiar with AMS, LMS, event registration platforms, and other tools used for chapter management. But do you know that Billhighway unifies all that functionality into one solution that helps to significantly improve chapter performance, increase member retention, and grow revenue? Join us to learn more about how you can dramatically increase the performance of your chapters and why your chapter leaders and Executive Director will love you for it.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times.
An ebook covering ideas and roles for building a social media team for your business. Includes a case study of the Humana social media Chamber of Commerce.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
Chapter Performance & Benchmarking Unwrapped: Creating a Compelling Chapter S...Billhighway
Day 3 Agenda:
- How to build and create a compelling story about the value of your chapters
- How to find bright spots, tell stories, and what tech to use
View the workshop recording: https://youtu.be/XBzt76UwD7w
Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:
- Are associations changing how they manage and relate to their chapters?
- What support and services should we give our chapters?
- How should we evaluate our chapters?
- Are chapters still relevant?
Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us as we unveil the 2022 Association Chapter Performance & Benchmarking Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters! #leveragechapters #gotchapters
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
2010 brought us the World Cup, the BP oil spill, Chilean miners, Justin Bieber, the Haitian earthquake, the iPad and iPhone 4. However, the most commonly referenced thing in all of Facebook in 2010 was the 3-letter acronym, HMU. It stands for Hit Me Up.
The term encapsulates the current state of multi-channel communications that is common among many people in the world. It’s used instead of, call me, text me, email me or Facebook me. Hit Me Up implies… “contact me in the most appropriate way for you at the time.
Facebook bots uma nova arma no relacionamento e atendimento ao consumidorElife Brasil
O Facebook quer que o consumidor chame um táxi, solicite informações, tire dúvidas de produto e promoções, recarregue seu celular, reserve um jantar no restaurante e até peça pizza através de canais dos CHAT BOTS.
Ao limitar o vocabulário de um BOT a comandos específicos, a tarefa de processar diálogos com os consumidores torna-se muito mais simples. Isto porque um programador não precisa prever os infinitos casos do mundo real (o que os engenheiros de Inteligência Artificial chamam de mundo aberto), mas podem lidar apenas com um número finito embora diverso de casos de um escopo bem definido (mundo fechado).
Se a sua marca ou o seu negócio depende de interações constantes com seus consumidores, um BOT é mais um canal para atender de forma automática ou semiautomática seus clientes, a um custo muito menor e com uma equipe de atendimento reduzida. A ideia é combinar a tecnologia para responder as perguntas mais simples e redirecionar para um ser humano aquelas demandas mais complicadas.
Neste material, abordamos:
1. O que são BOTS e para que servem.
2. Passo a passo que a empresa deve cumprir para ter um BOT efetivo no ar.
3. O que medir e como manter a relevância do BOT.
4. BOTS já em funcionamento no mercado e demonstrações.
Social CRM - Concept, Benefits and Approach to adoptFabio Cipriani
A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
How Social CRM Can Help Address Changing Consumer DemandsFabio Cipriani
Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
How to sell the vision & value of online communityGet Satisfaction
How to sell the vision & value of online community
Online communities are the life force of many customer, partner, and employee engagement programs, but community and marketing leaders often struggle to communicate ROI for the business. This roundtable discussion will share practical ways to create, measure, and communicate the business returns of your online community program.
IBM ConnectED 2015: IBM's Social Business TransformationEd Brill
IBM pioneered the concept of social business - an organization whose culture of participation and systems of engagement encourage groups of people to drive specific business outcomes. In this presentation, IBM Vice President Ed Brill describes the organization's progress on its social business journey. Real examples of how IBMers are driving innovation, speed,agility, client satisfaction, and employee engagement through the use of IBM Connections and other social tools are included, along with discussion of how to measure the business outcomes from internal social.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
In 2014, the American Nurses Association started a cross-functional, collaborative project to define member engagement and identify better ways to provide member value. Learn from their successful process of creating minimum viable products (MVPs) to test new engagement ideas and see how to audit engagement touchpoints and identify gaps, how to measure success, and how to tie engagement back to the organization’s strategic goals.
WorkXO is a workplace culture management firm specializing in using culture analytics to solve business problems.
We help forward thinking leaders in growth-oriented organizations activate their culture to increase engagement, attract the right talent and unleash organizational potential. The core of our work starts here... with the Workplace Genome. Find out how to get yours at workxo.com.
[Presentation for 2014 Michigan Healthcare HR Conference. Join Maddie Grant, CAE in a robust discussion about the current social media landscape in healthcare, how to take advantage of social technologies for your own networking and professional development, and how to avoid the pitfalls. Share your experiences, learn from your peers about how they use social media, and talk through potential concerns such as managing the time suck factor and navigating the inherent risks related to privacy and the blurring of personal and professional boundaries.
SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan.
The recording is available here: http://bit.ly/9GXswq
SocialFish present Part 3 of a 3 part series on Social Networking for Events and Tradeshows. Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
The recording is available here: http://bit.ly/9GXswq
SocialFish present Part 2 of a 3 part series on Social Networking for Events and Tradeshows. In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label proprietary networks to determine which ones will make your social networking goals a reality.
The recording is available here: http://bit.ly/9GXswq
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
4. Improving Your ROI
Offset current
expenses*
hours spent on
• Advertising
social media work • Sell more
• Lead generation
fees for social • Upgrade more
media tools • Direct mail
hours for
customer service
hours for
managing
Streamline your member groups
social media work Increase revenue
5.
6. • Social Media AMPLIFIES.
A lesson from Olivier Blanchard:
7. • Social Media AMPLIFIES.
A lesson from Olivier Blanchard:
F FREQUENCY
8. • Social Media AMPLIFIES.
A lesson from Olivier Blanchard:
F FREQUENCY
R REACH
9. • Social Media AMPLIFIES.
A lesson from Olivier Blanchard:
F FREQUENCY
R REACH
Y YIELD
10. Another truth
We’re not very good at measuring business
results for social media activity.
(Yet.)
11. Social CRM
(Social Customer Relationship Management)
helps us get to the ROI of our social
media activities.
13. “A philosophy and a business
strategy, supported by a technology
platform, business
rules, workflow, processes, and social
characteristics, designed to engage the
customer in a collaborative conversation in
order to provide mutually beneficial value in a
trusted and transparent business environment.
It’s the company’s [programmatic] response to
the customer’s ownership of the conversation.”
14. What is Social CRM?
Philosophy & business strategy
Processes
Technology platform
& workflow
Stakeholder Member Trust &
Engagement Value Transparency
15. What is Social CRM?
Philosophy & business strategy
Processes
Technology platform
& workflow
Stakeholder Member Trust &
Engagement Value Transparency
16. White papers
Originally posted in the SocialFish Think
11/7/2012
Tank. http://thinktank.socialfish.org
17. What is Social CRM?
Membership
and
customer
management
Social
CRM
Social media
18. What is Social CRM?
Membership
and
customer
management
Social
CRM
(& ROI)
Social media
20. Current state of Social CRM
• The data is hard to process What’s Possible Now?
• No buy-in, no SCRM.
• Not working smart—
spraying and praying.
• Spending too much in the
wrong areas. > 90%
• Focusing on too many small Possible Now
pieces but not the big
picture.
41. Basics of a Social CRM practice
Monitoring and Social profile
responding mapping
Outreach and Community
lead generation management
42. Myths about Social CRM
• That it’s something you buy.
• That you need a new “SCRM Platform”
to get started.
• That one department can own it.
• That you can get to ROI without it.
43. Myths about Social CRM
• That it’s something you buy.
• That you need a new “SCRM Platform”
to get started.
• That one department can own it.
• That you can get to ROI without it.
IntroWe’re a small group today, so while I have some slides to run through, I really feel like setting most of this aside and really asking you some questions on the topic of social CRM and ROI. SO I hope you’ll indulge me and share some of your thoughts about it all.I will kick off the discussion, though.
Here are some basic truths – I’m going to assume that you agree with me on these.1 - Social Media is not free – we’re spending a lot of time and energy on experimenting with social, and now in my work one of the major jobs that we do is help organizations with hiring for social media positions – meaning that associations are starting to put substantial budget behind the work of social media management. And that’s not even to mention the money we’re spending on all kinds of monitoring tools.2 – ROI is about money. It’s about the bottom line. It’s about saving money or making money. It’s not about return on impact, or return on influence, or return on relationships, or any of that stuff.3 – We’re not very good at measuring financial results through social media. Why? There are lots of reasons. On the one hand, there’s so much possible data out there – we’re bombarded with data. We don’t know what we should be measuring so we measure everything or nothing. We’re also not very good at setting measurable business goals. We think, our goal is to be where our members are on Twitter and on Facebook – but that’s not a financial objective with a deadline.
We talked about the costs. But what about the benefits? Are there areas where we’re reducing spending by using social media – for example by doing less print pieces? By having a member directory that’s only digital? Can we reduce man hours doing specific kinds of work using social media instead? How about customer service – getting the customer service team to deal with more complicated issues by phone, but everything else – all the repeatable stuff - online? What about volunteer management? Can we use a private community to consolidate volunteer committee work, so that all documents are in one place and there’s less emailing different versions of documents around?And of course can we sell more through social – by taking advantage of the word of mouth engine that it is, to sell registrations to our tradeshows and to sell memberships.
Here’s another way to look at this work – if you set up your internal social media management processes well, you’ll start to see ROI benefits both on the saving money side and on the making money side.[PAUSE FOR QUESTIONS – are any of you thinking about ROI differently than this? Or have any thoughts to share about it?]Roque – I know you’ve recently hired a community manager – how did you know it was time to allocate budget for a FTE?
I’m not going to talk about the math of ROI, but I do want to recommend this book by Olivier Blanchard. It is by far the best book out there on exactly how to measure ROI of social media activities specifically.
One of the killer lessons from this book is a simple formula that I want to share with you. Which summarizes what we’ve just been talking about.Socialmedia can help you reach your stakeholders MORE OFTEN, It can help you reach MORE PEOPLE,And it can help you get your stakeholders to buy MORE through the relationships that you build.This to me is a perfect way of translating the social media activity that you’re doing back into ROI terms.
Social media can help you reach your stakeholders MORE OFTEN, It can help you reach MORE PEOPLE,And it can help you get your stakeholders to buy MORE through the relationships that you build.This to me is a perfect way of translating the social media activity that you’re doing back into ROI terms.
Social media can help you reach your stakeholders MORE OFTEN, It can help you reach MORE PEOPLE,And it can help you get your stakeholders to buy MORE through the relationships that you build.This to me is a perfect way of translating the social media activity that you’re doing back into ROI terms.
Social media can help you reach your stakeholders MORE OFTEN, It can help you reach MORE PEOPLE,And it can help you get your stakeholders to buy MORE through the relationships that you build.This to me is a perfect way of translating the social media activity that you’re doing back into ROI terms.
Because here is the thing.We’re not very good at measuring financial results through social media. Why? There are lots of reasons. On the one hand, there’s so much possible data out there – we’re bombarded with data. We don’t know what we should be measuring so we measure everything or nothing. We’re also not very good at setting measurable business goals. We think, our goal is to be where our members are on Twitter and on Facebook – but that’s not a financial objective with a deadline. FRY is just one way to think about it.
Social CRM is a much better, more holistic way to look at it. Social Customer Relationship Management helps us get to ROI.
DEFINITION IN WHITEPAPER BY PAUL GREENBERG, wrote the book on SCRM
“A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s [programmatic] response to the customer’s ownership of the conversation.”
So I’m going to guess that even after squinting at that and rereading it a couple of times your eyes are glazing over, right? Here’s a visual representation of that definition. “A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
Here’s the thing. We believe that you need to spend 80% of your efforts on these outside components, and only 20% on the technology. With the most important thing being the philosophy part.
So we decided to work with Avectra to write the two white papers you have in front of you. Our goal was to take this concept of social CRM from the corporate world, and apply it to our association industry. To really boil it down to what matters for us associations.
So here is our definition. Social CRM is the discipline of applying social media data to membership management.When we talk about membership management, we’re not just talking about who’s in your database. We’re also talking about future members, prospective members, even retired members. We’re talking about influencers in the industry. We’re talking about trade press and government contacts who are your stakeholders too. And when we talk about social media, we’re talking about much more that Facebook, Twitter and LinkedIn. We’re talking about concepts like influence, and engagement. But the key is that this is the business intelligence part that will get you to ROI.
So here is our definition. Social CRM is the discipline of applying social media data to membership management.When we talk about membership management, we’re not just talking about who’s in your database. We’re also talking about future members, prospective members, even retired members. We’re talking about influencers in the industry. We’re talking about trade press and government contacts who are your stakeholders too. And when we talk about social media, we’re talking about much more that Facebook, Twitter and LinkedIn. We’re talking about concepts like influence, and engagement. But the key is that this is the business intelligence part that will get you to ROI.
Here’s a slide from Beth Kanter, a social media strategist who works with nonprofits. I’m lucky enough to find myself in a room with several executive directors, and I’d like to know if this is true. When your staff approach you to talk about social media, what is your reaction? Are you concerned about ROI? Is it a challenge?Do your staff report results of social media activity to you? What kinds of things are they reporting?
We’ve had a lot of conversations with association execs about social CRM, and here’s the general consensus: 90+% is possible, but we’re accomplishing no where near that.The data is hard to process, and without seeing how it will all come together, Social CRM is a hard sell. No buy-in, no SCRM.Not working smart—spraying and praying.Spending too much in the wrong areas.Focusing on too many small pieces but not the big picture.
This is a really important step and really the reason why I’m here talking to you about this. Social media tool talk – FB/Tw/LI and all the new fangled tools out there – that stuff feels like it’s NOT WORK. But if you can start talking about social CRM, about holistically looking at what your staff’s social media’s responsibilities are as they relate to business results, than you can get away from the idea that it’s one more thing they don’t have time to do.
Pretty much everything we do related to membership management falls into these buckets. Can you think of others?
Finding members who move jobs, change positions, forget to renew.
IMAGINE A TIME WHEN YOU WOULD GET AN ALERT ANY TIME A MEMBER UPDATED EMPLOYMENT STATUS ON A SOCIAL NETWORK.COULD YOU TURN THAT INTO ROI?
How do you do this right now? Are you using social media at all?
What do you think? Are you doing anything to track influencers?
IMAGINE A TIME WHEN EVERY MEMBER HAD AN INFLUENCE SCORE BASED ON THEIR ABILITY TO GET OTHER MEMBERS AND CUSTOMERS TO ACT.COULD YOU TURN THAT INTO ROI?
Finding members who move jobs, change positions, forget to renew.
This is our theory, that is still being tested. We believe that if you have contacts in your database that are not connected to other contacts or members, that they are at risk of dropping. Members might be extremely frustrated with an organization, but they stick around because their buddies are there.
UP TILL NOW THESE METRICS WERE BASED SOLEY ON ACTIVITY IN OUR SYSTEMS. WHAT IF THEY WERE ALSO BASED ON CONNECTEDNESS—HOW PEOPLE ARE CONNECTED IN PUBLIC SOCIAL NETWORKS?
IMAGINE A TIME WHEN YOU KNOW WHO IS ON THE FENCE ABOUT RENEWING, WITH ENOUGH TIME TO TAKE ACTION.COULD YOU TURN THAT INTO ROI?
Do you have processes in place for that?
You’ll notice all of these examples use different social media sites. When I say it’s not about the tools, that just means they change all the time.
The key is to map everything back to your AMS.
I’m not going to spend any time on this unless you want to talk about social technologies.EXPLAIN ACRONYMSSMMS “social media management systems” and SSO “social sign on”
Social CRM is DYNAMIC. There are a lot of different tools and technologies involved, and I personally believe that we’re going to start seeing a consolidation of the market for all of these tools. That’s why the idea of connecting everything to the AMS is so important – so that you’re not wasting time waiting for the one-size-fits-all tool. It’s also not about spending money on tools at all, but working with what you have. We’re in a transition phase where we’re integrating this kind of work into our daily processes – focus on that.(I will say though, do pay attention to the smart AMS companies that are evolving their products in this direction.)It’s about a holistic view of what your association is doing with social technologies – eventually everyone will be doing something with social, and that’s why we have to build the internal workflow that supports this kind of work across the organization. It’s also why the leadership needs to recognize how important this is from an organizational strategy point of view – you’re the only ones who can truly see the big picture.
Social CRM is DYNAMIC. There are a lot of different tools and technologies involved, and I personally believe that we’re going to start seeing a consolidation of the market for all of these tools. That’s why the idea of connecting everything to the AMS is so important – so that you’re not wasting time waiting for the one-size-fits-all tool. It’s also not about spending money on tools at all, but working with what you have. We’re in a transition phase where we’re integrating this kind of work into our daily processes – focus on that.(I will say though, do pay attention to the smart AMS companies that are evolving their products in this direction.)It’s about a holistic view of what your association is doing with social technologies – eventually everyone will be doing something with social, and that’s why we have to build the internal workflow that supports this kind of work across the organization. It’s also why the leadership needs to recognize how important this is from an organizational strategy point of view – you’re the only ones who can truly see the big picture.