Surveys show that most journalists and bloggers use search engines and organization websites to research stories. This deck provides some best practices for providing resources to the media so that your site becomes a go-to depot for your issues.
Maximize Your Revenue By Maximizing Your Delegate Profile ValueGEVME
No feedback with your mass email invitation?
Did you figure out whether it’s issue with the copy, timing, channel or database?
You can automate the registration process, why not also automate your marketing campaigns with your delegate’s preferences?
Engage with your delegate prior, during & post event with their most updated behaviour & most-engaging channel.
The document summarizes key themes from the FAST Forward 08 conference on search and the user revolution:
1. Search is becoming more contextual and capable of providing related and relevant results as the amount of information grows.
2. Users are driving a shift to more personalized search that evolves based on their intentions and through user-generated content and communities.
3. The user revolution and rise of Enterprise 2.0 will drive a focus on collaboration using search as a foundation for mass collaboration.
This document discusses search engine optimization (SEO) strategies for public relations professionals. It recommends planning SEO by choosing keywords and creating Google-friendly web pages with descriptive URLs, titles, meta descriptions and keywords. It also stresses the importance of building internal and external links by creating relevant and engaging content, participating in social media, publishing guest blogs and press releases, and linking out to other high-quality sites. Analytics should be used to measure SEO effectiveness and ensure the strategies are achieving their goals of increased traffic, publicity and search visibility.
Dynamic Personalisation - Channelling Conversations Through RelevanceBullseye
This presentation was delivered at an AIMIA Forum in Sydney, Australia on April 8th, 2010.
It discusses the practical applications of dynamic personalisation technology on the web.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
The document discusses strategies for non-profits to measure the return on investment of social networking initiatives. It provides examples of metrics to track such as recency, quantity and quality of engagement across various social media platforms like Flickr, Twitter, and Second Life. It emphasizes starting with a defined goal, documenting objectives, transparently reporting results, and using benchmarks to evaluate performance over time.
The document discusses search engine optimization (SEO). SEO is the process of improving web pages to rank higher in search engines for targeted keywords. Key factors that influence rankings include crawlability, optimized code, internal link structure, link popularity/relevance, and content relevance. Organic or natural search results receive the majority (around 60%) of clicks from users. SEO is also the most popular form of search marketing. Reasons to conduct SEO include high ROI, users trusting natural results more, and many people not looking past the first page of results.
Sturgeon Bay Visitor Center Search Engine PresentationMatthew Olson
The document outlines an SEO project for improving search performance and relevancy of a website. It discusses goals of critical keyword research, website improvements following best practices, and an expected result of improved search positioning and performance. An SEO audit and plan process is described to assess the existing site, review keywords, and deliver an implementation plan. Key site improvements involve changes to meta tags, CMS fields, XML sitemapping, and robots.txt/HT Access files. Ongoing maintenance is recommended such as refining files and monitoring keyword performance.
Maximize Your Revenue By Maximizing Your Delegate Profile ValueGEVME
No feedback with your mass email invitation?
Did you figure out whether it’s issue with the copy, timing, channel or database?
You can automate the registration process, why not also automate your marketing campaigns with your delegate’s preferences?
Engage with your delegate prior, during & post event with their most updated behaviour & most-engaging channel.
The document summarizes key themes from the FAST Forward 08 conference on search and the user revolution:
1. Search is becoming more contextual and capable of providing related and relevant results as the amount of information grows.
2. Users are driving a shift to more personalized search that evolves based on their intentions and through user-generated content and communities.
3. The user revolution and rise of Enterprise 2.0 will drive a focus on collaboration using search as a foundation for mass collaboration.
This document discusses search engine optimization (SEO) strategies for public relations professionals. It recommends planning SEO by choosing keywords and creating Google-friendly web pages with descriptive URLs, titles, meta descriptions and keywords. It also stresses the importance of building internal and external links by creating relevant and engaging content, participating in social media, publishing guest blogs and press releases, and linking out to other high-quality sites. Analytics should be used to measure SEO effectiveness and ensure the strategies are achieving their goals of increased traffic, publicity and search visibility.
Dynamic Personalisation - Channelling Conversations Through RelevanceBullseye
This presentation was delivered at an AIMIA Forum in Sydney, Australia on April 8th, 2010.
It discusses the practical applications of dynamic personalisation technology on the web.
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand’s consumers. These insights can be used to target Native Advertising and personalized content delivery.
Join Kraft, LiveIntent, MXM and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
The document discusses strategies for non-profits to measure the return on investment of social networking initiatives. It provides examples of metrics to track such as recency, quantity and quality of engagement across various social media platforms like Flickr, Twitter, and Second Life. It emphasizes starting with a defined goal, documenting objectives, transparently reporting results, and using benchmarks to evaluate performance over time.
The document discusses search engine optimization (SEO). SEO is the process of improving web pages to rank higher in search engines for targeted keywords. Key factors that influence rankings include crawlability, optimized code, internal link structure, link popularity/relevance, and content relevance. Organic or natural search results receive the majority (around 60%) of clicks from users. SEO is also the most popular form of search marketing. Reasons to conduct SEO include high ROI, users trusting natural results more, and many people not looking past the first page of results.
Sturgeon Bay Visitor Center Search Engine PresentationMatthew Olson
The document outlines an SEO project for improving search performance and relevancy of a website. It discusses goals of critical keyword research, website improvements following best practices, and an expected result of improved search positioning and performance. An SEO audit and plan process is described to assess the existing site, review keywords, and deliver an implementation plan. Key site improvements involve changes to meta tags, CMS fields, XML sitemapping, and robots.txt/HT Access files. Ongoing maintenance is recommended such as refining files and monitoring keyword performance.
This document discusses search engine optimization (SEO) and how it can help websites attract more visitors from search engines. SEO involves optimizing websites to achieve high rankings on search engine results pages for important keywords. This is done through on-page techniques like keyword research and optimization of titles, descriptions and content, as well as off-page techniques like link building. The goal of SEO is to help websites generate more traffic from search engines, which can lead to higher sales, brand visibility, and customer acquisition. Both white hat and blackhat SEO techniques are discussed, with white hat referring to ethical techniques that conform to search engine guidelines.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
This document discusses the benefits of search engine optimization (SEO) for revenue and traffic growth. It defines SEO as improving the volume and quality of traffic from organic search results for targeted keywords. Key factors that impact organic search rankings are content relevance, internal link structure, link popularity, and optimized code. SEO provides a high return on investment through free traffic from users who trust organic search results more. The document recommends combining SEO with other online marketing channels for better results.
The document discusses search engine optimization (SEO). It defines SEO as improving web pages to rank higher for targeted keywords. It then outlines the SEO process and discusses technical on-site optimization factors. Industry research shows that the majority of clicks go to organic listings, and that organic SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, traffic, revenue, and other metrics. A variety of SEO tools can be used to optimize websites.
Adventure Tours and AdventureTrips in India suneetachauhan
overlander india offer adventure travel in affordable price. India holds the distinction of being geographically rich and full of diverse terrains.You can get so much experience by traveling by us and also have many more facility.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site and off-site optimization. It also covers measuring SEO success through increased keyword rankings, traffic, and revenue. Additionally, it discusses the importance of organic search results and how the majority of clicks go to organic listings rather than paid search. Social media optimization on MySpace is also mentioned.
The document discusses search engine optimization (SEO). It outlines the SEO process, which involves discussing business objectives, conducting keyword analysis, optimizing on-site elements like titles and links, off-site optimization, and ongoing reporting. Technical SEO involves comprehensive analysis and optimization of elements like URLs, code, and links. Social media optimization on platforms like MySpace is also discussed. Metrics for measuring SEO success include increased organic traffic and rankings, revenue, and lower reliance on paid search. A variety of SEO tools can aid optimization efforts.
The document discusses a new social search company called Leap.it. Leap.it uses real-time search algorithms to analyze user-generated content like tweets and Instagram posts to provide personalized, curated search results. In the past month, Leap.it has gained over 850,000 visitors who spend an average of 2 minutes on the site. The company has raised $2.4 million to date and is seeking a $1.1 million convertible note to accelerate growth. The founders believe social search will reinvent the search market by combining search with social networks to provide personalized, real-time results.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic vs paid search results, outlining the typical SEO process, describing technical on-site optimization techniques, discussing optimization of social media like MySpace, and how to measure SEO success. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that the SEO process involves keyword research, on-site optimization, off-site activities, and ongoing monitoring and optimization.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic versus paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing optimization of social media like MySpace, and how to measure the success of SEO efforts.
Laura Scarlett, National Trust: Member Retention at Touchpoints: How the Nati...Edge Global Media Group
Topic: Member Retention at Touchpoints: How the National Trust is Approaching CRM
- Getting the data and technology right
- Exploiting your ‘owned channels’ and delegated organisational model
- Implementing the changes across different touchpoints; website, tills, call centres emails etc
- Connecting with members as individuals
Keeping track of changing SEO trends since 2002 has been a challenge and this presentation highlights the key changes and what to expect going forward.
For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings.
Nowadays, SEO became more complex and difficult, as it is required to optimize several different aspects of the website. In the following guide we will examine the major steps of a successful SEO plan.
This document outlines a marketing strategy that begins with defining goals and objectives focused on helping specific audiences. It discusses developing content to solve problems and add value, distributing content through a blog, website, email, and social media. Channels, topics, formats, a content calendar, and promotion strategies are proposed. Ongoing optimization based on analytics ensures continuous improvement toward converting contacts into customers.
Shenda Loughnane, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
The document discusses how consumers are overwhelmed by a large amount of average or irrelevant online content. It argues that content needs to be personalized and data-driven to effectively target the right audiences. The key to driving meaningful connections at scale is to use digital data and consumer intent insights to inform content strategy, creation, and amplification across owned, bought and earned channels for optimal business outcomes. Science, not just art, is needed to create valuable content experiences for consumers.
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
LinkedIn provides various marketing solutions to help professionals manage their online identity, build business relationships, gain professional insights, and help companies reach their target audiences. These include advertising options like display ads and sponsored updates, engaging audiences through polls and groups, and helping companies build their brand through pages and recommendations. Measurement reports also provide insights into how target audiences are interacting with campaigns.
This document discusses search engine optimization (SEO) and how it can help websites attract more visitors from search engines. SEO involves optimizing websites to achieve high rankings on search engine results pages for important keywords. This is done through on-page techniques like keyword research and optimization of titles, descriptions and content, as well as off-page techniques like link building. The goal of SEO is to help websites generate more traffic from search engines, which can lead to higher sales, brand visibility, and customer acquisition. Both white hat and blackhat SEO techniques are discussed, with white hat referring to ethical techniques that conform to search engine guidelines.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
This document discusses the benefits of search engine optimization (SEO) for revenue and traffic growth. It defines SEO as improving the volume and quality of traffic from organic search results for targeted keywords. Key factors that impact organic search rankings are content relevance, internal link structure, link popularity, and optimized code. SEO provides a high return on investment through free traffic from users who trust organic search results more. The document recommends combining SEO with other online marketing channels for better results.
The document discusses search engine optimization (SEO). It defines SEO as improving web pages to rank higher for targeted keywords. It then outlines the SEO process and discusses technical on-site optimization factors. Industry research shows that the majority of clicks go to organic listings, and that organic SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, traffic, revenue, and other metrics. A variety of SEO tools can be used to optimize websites.
Adventure Tours and AdventureTrips in India suneetachauhan
overlander india offer adventure travel in affordable price. India holds the distinction of being geographically rich and full of diverse terrains.You can get so much experience by traveling by us and also have many more facility.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site and off-site optimization. It also covers measuring SEO success through increased keyword rankings, traffic, and revenue. Additionally, it discusses the importance of organic search results and how the majority of clicks go to organic listings rather than paid search. Social media optimization on MySpace is also mentioned.
The document discusses search engine optimization (SEO). It outlines the SEO process, which involves discussing business objectives, conducting keyword analysis, optimizing on-site elements like titles and links, off-site optimization, and ongoing reporting. Technical SEO involves comprehensive analysis and optimization of elements like URLs, code, and links. Social media optimization on platforms like MySpace is also discussed. Metrics for measuring SEO success include increased organic traffic and rankings, revenue, and lower reliance on paid search. A variety of SEO tools can aid optimization efforts.
The document discusses a new social search company called Leap.it. Leap.it uses real-time search algorithms to analyze user-generated content like tweets and Instagram posts to provide personalized, curated search results. In the past month, Leap.it has gained over 850,000 visitors who spend an average of 2 minutes on the site. The company has raised $2.4 million to date and is seeking a $1.1 million convertible note to accelerate growth. The founders believe social search will reinvent the search market by combining search with social networks to provide personalized, real-time results.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic vs paid search results, outlining the typical SEO process, describing technical on-site optimization techniques, discussing optimization of social media like MySpace, and how to measure SEO success. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that the SEO process involves keyword research, on-site optimization, off-site activities, and ongoing monitoring and optimization.
This document provides an overview of search engine optimization (SEO) including defining what SEO is, discussing industry research on organic versus paid search results, outlining the typical SEO process, describing technical on-site and off-site optimization techniques, discussing optimization of social media like MySpace, and how to measure the success of SEO efforts.
Laura Scarlett, National Trust: Member Retention at Touchpoints: How the Nati...Edge Global Media Group
Topic: Member Retention at Touchpoints: How the National Trust is Approaching CRM
- Getting the data and technology right
- Exploiting your ‘owned channels’ and delegated organisational model
- Implementing the changes across different touchpoints; website, tills, call centres emails etc
- Connecting with members as individuals
Keeping track of changing SEO trends since 2002 has been a challenge and this presentation highlights the key changes and what to expect going forward.
For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings.
Nowadays, SEO became more complex and difficult, as it is required to optimize several different aspects of the website. In the following guide we will examine the major steps of a successful SEO plan.
This document outlines a marketing strategy that begins with defining goals and objectives focused on helping specific audiences. It discusses developing content to solve problems and add value, distributing content through a blog, website, email, and social media. Channels, topics, formats, a content calendar, and promotion strategies are proposed. Ongoing optimization based on analytics ensures continuous improvement toward converting contacts into customers.
Shenda Loughnane, 3XE Digital Content & Social Media Marketing ConferenceEoghan O'Neill
The document discusses how consumers are overwhelmed by a large amount of average or irrelevant online content. It argues that content needs to be personalized and data-driven to effectively target the right audiences. The key to driving meaningful connections at scale is to use digital data and consumer intent insights to inform content strategy, creation, and amplification across owned, bought and earned channels for optimal business outcomes. Science, not just art, is needed to create valuable content experiences for consumers.
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
LinkedIn provides various marketing solutions to help professionals manage their online identity, build business relationships, gain professional insights, and help companies reach their target audiences. These include advertising options like display ads and sponsored updates, engaging audiences through polls and groups, and helping companies build their brand through pages and recommendations. Measurement reports also provide insights into how target audiences are interacting with campaigns.
Social Media Marketing From Start To FinishLorna Li
Want to launch a social media marketing program on a bootstrap budget, but don't know how to begin?
This presentation covers the basics of setting up a social media marketing program, such as how to:
- Define your social media strategy
- Map your social media universe
- Identify your social networks
- Promote your content or launch a social media campaign
- Analyze social media metrics
- Prioritize and manage social media engagement
Also covered are several useful social media productivity tools.
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
(C) Bauer & Associates Social Media Pp 2.15BauerAssociates
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
Growth through Social Media - Bauer & Associates (c)guest1b0085e
Discover a tested approach to successfully utilize social networking, social media, search engine optimization, email listservs, and blogs to create and sustain client relationships -- Bauer & Associates.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.
The views expressed by third-party speakers do not necessarily represent Charles Schwab. This presentation discusses the opportunities provided by social media for expanding brand awareness, driving traffic, and converting opportunities. It provides an overview of various social media tools including websites, blogs, social networking sites, and mobile applications that can be leveraged as part of a marketing strategy. However, the presentation notes that regulatory compliance considerations must be taken into account.
The New Custom Publisher - How New Marketing is Changing Custom PublishingJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 in Berlin at the Forum Corporate Publishing conference on how custom publishing is changing due to the evolution in online marketing, social media, and changing buying patterns.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
The document discusses how public relations and social media can benefit businesses. It provides tips for using social tools like websites, blogs, social media releases, and microblogs. Examples are given of how Cincinnati Sports Leagues and General Data Company successfully used social media to promote their brands and increase awareness. The key is engaging customers through social platforms and guiding the message about your organization.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
This document outlines various social media services and strategies, including conducting social media audits, developing social media campaigns, and creating a 12-month social media marketing plan. The services described are researching a company's existing social media presence, analyzing opportunities and threats, recommending strategies, and executing plans across major social media platforms like Facebook, Twitter, LinkedIn, blogs, and more. The 12-month plan involves first establishing a brand presence, then increasing engagement and follower bases, before focusing on return on investment through special offers, lead generation, and revenue-generating campaigns.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
2. About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
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8. Breaking News Include hyperlinked headlines on home page if your newsroom is part of a larger website
9. Other Content Use readable and concise content (preferably in HTML language to help search engine optimization)
26. Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new communications trends and technologies. About NCI
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