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Online Newsrooms The Feed: Volume I, Issue 5
About Cheryl Contee Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
Just the Facts: How Journalists Use the Internet Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0  ,[object Object],[object Object],[object Object],[object Object]
Just the Facts: Most Useful Information Source: 2007 Arketi Web Watch Survey, Inside B-to-B Media Usage of Web 2.0  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Newsrooms ,[object Object],[object Object],[object Object],[object Object]
Online Newsrooms Provide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Include Breaking News ,[object Object],[object Object]
Breaking News Include hyperlinked headlines on home page  if your newsroom is part of a larger website
Other Content Use readable and concise content  (preferably in HTML language to help search engine optimization)
Other Content Calendar of events, archived releases, awards.
Contacts and Sources
Contacts and Sources Brief bios, photos  and links to articles
Contacts and Sources
Visuals:  Downloadable Photos
Visuals:  Graphics, Charts and Maps
Video Tools to use:  Vimeo, YouTube
Readability ,[object Object]
Navigation ,[object Object],[object Object]
RSS To distribute  and syndicate content
RSS Set up an RSS subscription option in your newsroom with free online services such as FeedBurner.
Attracting Visitors Search engine optimization: use key words strategically  (in titles, headlines, summaries, etc)
Attracting Visitors
Tracking visitors: Google Analytics
Putting it All Together
[object Object],[object Object],[object Object],[object Object],[object Object],To Go
Resource Media’s New Communications Initiative is a program designed to increase the understanding and application of new communications trends and technologies.  About NCI
To subscribe to The Feed or for more information, go to  www.resource-media.org/feed   or contact Liza Pike at  [email_address]

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