This document discusses how organizations can start saving money on energy costs associated with data centers. It notes that the average enterprise pays $21-27 million per year for data center electricity, which is often covered in the CIO's budget. The document recommends that organizations use Symantec's software-based approach to lower data center energy costs by over 20% before investing in new hardware. Specific strategies discussed include managing physical and virtual environments more efficiently, stopping unnecessary storage purchases, optimizing high availability and disaster recovery systems, and controlling endpoint power usage. The document provides examples of cost and energy savings achieved by Symantec customers through these various green IT initiatives.

1. Green IT: Start Saving Money
Jose Iglesias, Vice President
CTO Offfice

2. Methodology
• Applied Research performed survey
• March 2009
• 1,052 worldwide responses
– 389 responses in United States
– Enterprise IT
– VP/SVP, Director & CIO/CTO
2009 Green Data Center- USA 2

3. IT at heart of enterprise green efforts
• 83% of IT depts. responsible or cross-charged for electricity
• 89% feel IT should play very/extremely significant green role
• 94% have a green advocate, most of them have an IT focus
2009 Green Data Center- USA 3

4. Start Saving Money on Energy
• Many data centers face an energy shortage & out-of-control energy costs
– The average enterprise pays $21M-$27M/year for data center electricity
– Data center energy costs are now covered in the CIO’s budget, either directly or through
cross-charges, for 83% of enterprises
• With Symantec’s software approach, lower your data center energy costs
by 20+% before you pay high CAPEX for new hardware
$0.50 spent on 70% have energy
power and cooling cost as second
for each $1.00 on highest OPEX
hardware (Gartner)
(IDC)
Corporate Energy
Maxed Out
IDC: Solutions for the Datacenter's Thermal Challenges, January 2007
Gartner: Gartner Data Center Conference, December 2008
Source: Applied Research, Green IT Survey, March 2009 Green IT Solution ©2009 Symantec. All Rights Reserved. 4

5. What Can Data Center Managers Do to
Reduce Energy Costs?
Data Center Redesign Hardware Upgrade Software
• Mechanical • Upgrade to energy • Server & Storage
• Electrical Infrastructure efficient servers & Efficiency
storage • Desktop Efficiency
Green IT Solution ©2009 Symantec. All Rights Reserved. 5

6. Solutions to Start Reducing Energy
Costs within CAPEX Constraints
Manage Physical &
Stop Buying Storage
Virtual Environments
Control Endpoint
Optimize HA/DR
Power Usage
Implement Green IT Best Practices
HA: High Availability DR: Disaster Recovery Green IT Solution ©2009 Symantec. All Rights Reserved. 6

7. Manage Physical and Virtual
Environments
• Maximize the benefits from consolidation,
virtualization & clustering
• Manage physical & virtual environments from
the same interface
• Protect data with comprehensive & fast
backup of virtual environments Stop Buying
Storage
Optimize Control Endpoint
HA/DR Power Usage
Implement Green IT Best Practices
Green IT Solution ©2009 Symantec. All Rights Reserved. 7

8. Stop Buying Storage
• Identify & reclaim unused capacity
• Reduce duplicate backup data
• Optimize archiving / tier availability by
application
• Dynamically store data on the right storage tier
Manage Physical and migrate automatically
& Virtual
Environments
Optimize Control Endpoint
HA/DR Power Usage
Implement Green IT Best Practices
Green IT Solution ©2009 Symantec. All Rights Reserved. 8

9. Control Endpoint Power Usage
Manage Physical
Stop Buying
& Virtual
Storage
Environments
Optimize
HA/DR
• Automate PC power settings
• Enable thin clients
Implement Green IT Best Practices
• Automate endpoint processes
including security updates
• Manage traditional & virtual systems
Green IT Solution ©2009 Symantec. All Rights Reserved. 9

10. Optimize HA/DR
Manage Physical
Stop Buying
& Virtual
Storage
Environments
Control Endpoint
• Consolidate servers at primary & DR sites Power Usage
• Avoid idle hardware Implement Green IT Best Practices
• Use lower cost storage at the DR site
• Reduce backup data disk footprint
Green IT Solution ©2009 Symantec. All Rights Reserved. 10

11. Implement Green IT Best Practices
Manage Physical
Stop Buying
& Virtual
Storage
Environments
Optimize Control Endpoint
HA/DR Power Usage
• Set up a program to manage multiple Green IT projects
• Reduce costs by standardizing processes
• Optimize data center layout and equipment usage
• Comply with new government requirements
Green IT Solution ©2009 Symantec. All Rights Reserved. 11

12. Tangible Results with Customers
Manage Physical &
Stop Buying Storage
Virtual Environments
50% reduction in email storage and
Saved $4M in power costs in 2 server infrastructure total cost of
years and $13M in cost avoidance ownership (TCO)
Manage Endpoints Optimize HA / DR
$35M in business value over 6 years
$11M in labor productivity gains, cost from HA/DR, backup, compliance &
savings and cost avoidance application management
Implement Green IT Best Practices
Cut data center energy by 67% ($2.1M/yr) & saved additional
$0.8M/year in endpoint power
Green IT Solution ©2009 Symantec. All Rights Reserved. 12

13. Qualcomm:
Benefits of Storage Mgt.
• 28% of the storage requested was avoided by asking for further
justification or suggesting a lower amount of storage which equates
to 138 TB ($1.4M) avoided due to implementation of this process
• 129TB ($1.3M) was repurposed back into the environment for period
Aug ’08 to Mar ’09
• New storage request process requires customers to provide solid
justification for the amount of storage requested, a review of current usage
in the environment, and monthly usage and request tracking by customer /
business unit / application

14. Renault F1 Team approach to Green
• Data Centre – newly commissioned in 2007:
– using APC InfrastruXure architecture – which
was 25% more energy efficient than our old
“forced air” rooms
• Hardware:
– Energy-related benchmarks now form part of
our purchasing decision
– Recycling competency is now a factor in
purchasing decisions (packaging and equipment)
• Software:
– Symantec Cluster (VCS) allows us to remove
underutilised equipment by consolidating
servers
– De-duplication of storage
• Innovation:
– Video conferencing between French and English
factories
– Simulation vs. track testing
– Behaviour – users need to switch off when not
using!

15. Summary: FY09 Symantec IT
Energy Savings
• Storage Consolidation ($112K / year Energy)
– Reduced drive spindles from 1168 to 360 (70% reduction in space &
power)
– 26 storage arrays will be decommissioned in FY09 (52 cabinets)
• Data Centre Consolidation ($855K / year Energy)
– n+1 Cluster & Virtualization
– Reduced device count from 1635 to 352 (67% energy consumption
reduction)
• Endpoint Power Management ($801K / year Energy)
– Central policy for all laptop & desktops
• Backup and Recovery Implementation ($263K / yr Hrdwr)
– Reduced library maintenance cost from $66k to $8k / year plus
electricity savings
– Reduced management cost from 40 hrs / week to 20 minutes / day

16. Partner with Symantec to Green Your
IT for These Business Outcomes
OPEX Benefits CAPEX Benefits Focus on Critical
Business Initiatives
• Cut energy costs 20+% • Consolidate infrastructure • Fulfill corporate
without buying new HW • Reclaim unused capacity sustainability mandates
• Automate tasks • Scale deduplication to store • Streamline operations
• Take action from reports one copy • Manage outcomes
& dashboards
Green IT Solution ©2009 Symantec. All Rights Reserved. 16

17. Take Action: Consider a No-Fee Data
Center Efficiency Analysis
Key Benefits
• Quantify
Data Center Reductions
Efficiency • Compare Options
Analysis • Model Changes
• We recommend evaluating this ROI first before you undertake a data center
redesign or pay high CAPEX for more energy-efficient hardware.
• Our software approach has helped many enterprises, including Symantec’s own
data centers, cut 20+% of energy costs & meet corporate sustainability mandates.
Green IT Solution ©2009 Symantec. All Rights Reserved. 17

18. Power and CO2 Savings Examples
1000 Servers in 5:1 Cluster 1 PB Storage Reclaimed
$3,000,000 14,000 $350,000 1,600
$2,500,000 12,000 $300,000 1,400
10,000 $250,000 1,200
$2,000,000
8,000 1,000
$1,500,000 $200,000
6,000 800
$1,000,000 $150,000
4,000 600
$500,000 $100,000 400
2,000
$- - $50,000 200
Unix Large Small $- -
x86 x86 Tier 1 Tier 2 Tier 3
De-Duplication Ratios (Tier 2) 1000 Endpoints (14 hrs/day)
$41,800 201 $100,000 450
$41,600 200 400
199 $80,000 350
$41,400
198 300
$41,200 $60,000
250
197
$41,000 200
196 $40,000
$40,800 150
195 100
$20,000
$40,600 194 50
$40,400 193 $- -
200:1 100:1 40:1 Workstation Desktop Laptop
Assumptions:
Avg. Power Used based on industry averages
$ / yr (left axis)** Metric Tonnes Carbon / yr (right axis)*
**Assumes a blended mix of coal, gas, nuclear, and hydro power
**Average US Electricity Costs = $.076 per KW/Hr

19. Symantec IT Case Study: Data Center
Consolidation Leads to Energy Savings
 Benefits:
 Cost savings (the initial motivation)
 Energy savings
 Reduce the IT footprint
September 07
IT Annual Operating
M
2
T
2
W T
2 3
F
3
S S
300,000 Kwh saved per
~1100 devices 7
3
8
4
9 0
5 6
1
7
1
8
2
9
Cost Savings
1
0
1
1
1 1
2 3
1
4
1
5
1
6 month
addressed 1
7
2
1
8
2
1 2
9 0
2 2
2
1
2
2
2
2
2
3
3
~$2.1M
4 5 6 7
$
8 9 0
Approx. $45K per month
Significant annual Annual HW Obsoleted all old HW
Real Estate savings maintenance savings Improved operational
$ $ ~$450K reliability
Old HW Trade-in, Upgraded reliability,
Virtualization Reference
$500K Savings supportability, and
Arch Operational
on new HW acquisition capacity of several
~100 servers & several apps
+ avoided move costs applications
$
19

20. Green Partnerships
Industry
Standards
Advisory
Energy Efficiency Taskforce
Recognition
/ Reporting
20

21. Best Practices to Enable
Sustainability
Environment Friendly
Reduce the IT Footprint
Equipment Disposal
Embed Environmental
Engage
Functionality
Employees
Enable Sustainability through Software
21

22. Symantec and Sustainability
• Symantec has committed to a 15% reduction in CO2
emissions by 2012, and a Green IT is a primary component
of our strategy.
• Symantec strives to set the right example to its customers
and the larger community by being more environmentally
responsible in our own IT operations.
• Through green initiatives, Symantec
becomes more efficient in its use of
energy, materials, and personnel to run
its computer systems.
• Software solutions are an important way
we enable energy efficiency.
22

23. In Closing
• Organizations are enabling sustainability through ―green IT‖
efforts and the implementation of technology solutions that
allow them to save energy and reduce our carbon footprint.
– This also usually leads to cost savings.
• Companies, like Symantec, are
committed to setting a good example
in being environmentally responsible.
23

24. Thank You!
Jose Iglesias
Jose_iglesias@symantec.com
650-527-2187
Copyright © 2009 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its
affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied,
are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

25. Additional Slides
25

26. Our Commitment to Sustainability
1 IT Data Center
3
Conservation
• Server Efficiency • Energy
• Storage Efficiency • Recycling
• Data De-duplication • Paper
• Desktop Power Mgnt • LEED adherence facilities
2 4
Software Delivery Transportation
• Responsible Packaging • Employee Commute
• ISO 14001 • Business Travel
• Electronic Delivery-70%
Green Storage Initiative
26

27. Green IT Business Outcomes
―The top motivation for pursuing green IT is to reduce energy-related operating expenses.‖
— Forrester Research, ―The Economics of Green IT‖, February 2009
How important to a successful Green IT / Sustainability Computing program
are the following outcomes to your organization?
56%
51%
47%
45% 44%
42% 42% 43%
40% 39%
38% 38%
36%
31% Important
Very Important
Cost Savings Energy External/brand Compliance with Customer Reducing space Environmental
Conservation recognition legislation perception requirements responsibility
Source: Applied Research, Green IT Survey, March 2009 Green IT Solution ©2009 Symantec. All Rights Reserved. 27

28. Green IT Solution
Product/Service Map
Approaches
Manage Physical & Stop Buying Storage Optimize High Control Endpoint
Virtual Environments Availability / Disaster Power Usage
Recovery
Associated Symantec Products and Services
Command- Altiris Client
Cluster Server NetBackup
Central Storage Management Suite
Server Storage NetBackup Compliance
Foundation Foundation PureDisk Manager
Altiris Server NetBackup Brightmail
Storage Exec
Management Suite RealTime Gateway
Application
Enterprise Vault Backup Exec MessageLabs
Director
Symantec Consulting Services / Service Managed Outcomes
Not a comprehensive list. Refer to SCORE for related products/services. Green IT Solution ©2009 Symantec. All Rights Reserved. 28