Telefonica can provide valuable advertising opportunities by leveraging its extensive customer data and enabling various modes of communication between advertisers and customers across mobile, PC, and TV platforms. They have demographic, contextual, and behavioral data on customers, and can target ads through mobile apps and sites, social networks, IPTV, and other services to reach customers in personalized ways through banners, videos, messages, and more.

1. Integrated Mobile Advertising /
TV convergent advertising
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2. TELEFONICA can provide high value in All our interactions
with users are:
advertising to users and brands •One 2 one
•Face 2 face
•Autenticated
We enable means to
communicate:
Conversational and
multimedia
P2P and A2P
How much time do you
spend communicating?
We have more info
about our
customers than a We reach professional,
insurance company personal and domestic
MOBILE – PC -TV
or a bank: How much time do you spend
- Demographic staring a Telefónica screen?
- Contextual
- Behavioral
In the digital advertising world, Telefónica can provide value
enabling advanced communication means between advertisers and
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2

3. Internet advertising: TERRA
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4. Mobile advertising
Display was the first step …
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5. IPTV advertising: IMAGENIO
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6. Main Services description
Rich Media Targeted
Movile TV
Advertising on Internet
(video, overlays, etc) Voice Advertising Banners on IPTV
(ringback tones, Spots (pre-roll) on IPTV
Social Network
sponsored calls)
Advertising (Facebook, Advertising TV-sites
Twitter, TEF-based, etc) WAP banners and Spots link (on spots)
on mobile phones
Targeting services for Product Placement
3rd party AdNetworks Alerts / SMS / MMS /
Idle Screen Mobile
Advertising
ADVANCE INTERACTIVY
ADVANCE CONTEXTUALIZATION OF ADS ADVANCE PROFILING
INTEREST, ATRACT, CONVINCE
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