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Mobility

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There is still a great deal of confusion when it comes to mobile marketing strategy. I have began a framework for how mobile fits into the overall mix. Would love feedback.

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Mobility

  1. 1. The Mobile Marketing Ecosystem
  2. 2. The Mobile Ecosystem Applications SMS, response Mobile Web codes (QR etc.) Click to Mobile Search Call/response codes (QR etc.) WAP/Mobile Banners On deck/off deck
  3. 3. The Full Digital Ecosystem Applications Applications SMS, response Email Web Mobile Web codes (QR etc.) Click to Affiliate Search Mobile Search Call/response codes (QR etc.) WAP/Mobile Banners Banners On deck/off deck
  4. 4. The Full Digital Ecosystem Applications Applications SMS, response Email Web Mobile Web codes (QR etc.) Primary messaging CRM Ubiquity Click to Sales driven Affiliate Search Mobile Search Call/response codes (QR etc.) WAP/Mobile Banners Banners On deck/off deck

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