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Bucharest, the heart of the
          CEE Internet Industry!
3 days for undisputed leaders of the Internet to speak about
cutting-edge technologies, web experience and online media
business.


• 16 May: Search & Social Media
• 17 May: Digital Marketing, Mobile & Gaming
• 18 May: Content & E-commerce
The venue: The National Library of Romania
Started as a conference and a little bit more in 2008, here
                you go where we go now:

                      Conference
                      Workshops
                         Expo
                       Magazine
                       Academy
                   IAB MIXX Awards
                        Party
CONFERENCE
Highly appreciated speakers from all over the
world are coming to share their knowledge in
terms of technologies and trends that are about
to redefine the innovation in digital age.
DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY
DEBATE # 1.1

09:00 – 10:00 > Global versus Local

Keynote speakers and international guests of the day, together with local
top executives in a live broadcasted and interactive debate about the
hottest trends. How are the media budgets split between local and
regional publishers and .com giants?

PANEL # 1.1

10:00 – 10:40 > Keynote: Facebook
Ciaran Quilty, Head of Sales, CEEMEA

10:40 – 11:20 > Keynote: Google
Steffen Erhardt, Display Expert EMEA
DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY
PANEL # 2.1

12:00 – 12:40 > Keynote: Microsoft Research
Danah Boyd – Senior Researcher

12:40 – 13:20 > Keynote: Google
Dan Bulucea, Country Manager Google Romania

13:20 – 14:00 > Keynote: Facebook
Bruce Bale, Head of Sales CEEMEA, Global Marketing Solutions
DEBATE # 2.1

16:30 – 18:00 > CEE Overview, powered by IAB

Justine Toms – General Manager, ABC Designs and
Communications, Bulgaria, Top Representatives from:
Hungary, Poland, Ukraine, Russia… [TBC]
DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING
DEBATE # 2.2

09:00 – 10:00 > Global versus Local
Keynote speakers and international guests of the day, together with
local top executives in a live online and TV broadcasted and interactive
debate about the hottest trends in digital marketing, mobile and gaming.

PANEL # 2.2

10:00 – 10:30 > Microsoft Advertising
Bela Pap Advertising & Online Director for CEE

10:30 – 11:00 > Albion
Jason Goodman, Country Manager UK

11:00 – 11:30 > Mediamind
Adrian Stanescu - Managing Partner Romania & Moldavia
DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING
PANEL # 3.2
12:00 – 12:20 > Double Fusion
Noam Korin, VP Sales, Europe
12:20 – 12:40 > Sportingbet
Yannis Kapodistrias, CEO
12:40 – 13:00 > Lazyland
Michalis Nafpliotis, CEO
13:00 – 13:20 > Brainient
Emi Gal, Founder and CEO
13:20 – 14:00 > Carnation Group / Erik Szabo, President

PANEL # 4.2
15:00 – 15:40 > Mobile Multimedia Technocentre by ORANGE
Dominic LOBO, Director App. Shops
15:40 – 16:30 > Brand Science Institute
Nils Andres, founder Marketing2Conference
16:30 – 18:00 > Communispace
Sally O’Rourke, Managing Director Europe
DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
DEBATE # 1.3

10:00 – 11:00 > Content and services: the search for the perfect mix
More and more publishers’ faces one big dilemma: what’s the perfect mix
between advertising and paid services for their online products? Because
of the crisis, and the increase of ad budgets spent on .com giants like
Facebook or Google, this became a very hot topic world wide, for all the
local and regional players.

PANEL # 1.3

11:00 – 11:30 > SKYPE
Vaughan Denny, Advertising Sales Manager EMEA
11:30 – 12:00 > Microsoft Advertising
Bela Pap Advertising & Online Director for CEE
12:00 – 12:30 > VOYO
Robert Berza - Head of Internet Division CME
12:30 – 13:00 > IAB POLAND
Pawel Kolenda - Research Manager
DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
PANEL # 2.3
14:00 – 14:30 > YAHOO
Josh Partridge - Head of Operations Yahoo! Expansion Markets
14:30 – 15:00 > Top Executive Speaker TBC
15:00 – 15:30 > ALLEGRO
Marcin Stark - Senior M&A Manager
15:30 – 16:00 > GECAD
Radu Georgescu – serial entrepreneur, founder RAV antivirus – acquired
by Microsoft, Gecad, ePayment – acquired and re-branded PayU by
Allegro/Naspers, Axigen, Avangate, Sentinet
PANEL # 3.3
16:30 – 17:00 > BBC
Stuart McLennan - Account Director
17:00 – 17:30 > PIANO MEDIA
Tomas Bella, CEO
17:30 – 18:00 > MSN.com
Justin Dewhirst - Area Executive Producer, MSN CEE & MEA
18:00 – 18:30 > Samsung
Top Representative Smart TV
DEMOGRAPHICS
• More than 3.000 participants in
  the first 5 editions                 1200

• Over 50 international speakers       1000
• Exceptional media coverage
                                       800
   (150 print articles and over
    450 online articles)               600

• Live blogging (over 300 blog         400
  articles)
• Live twittering (over 2500 twitter   200


  posts)                                 0

• Live TV broadcasts and coverage
                                              RNM 1.0 RNM 2.0 RNM 3.0 RNM 4.0 RNM 5.0
                                                                                    Participants

  in the highest audience TV                                                        Speakers


  journals

  Over 400.000 search results on
 “ronewmedia” and “ro:newmedia”
Which of the following comes         Which of the following describes
closest to describing your job title      your type of business or
           of job level?                        organization?
                 CEO                                Others
Consultant                                                  8%
                 6%
         27%                                                            Brand
                              CMO      Agency   21%
                        30%
                                                                  35%
                                        /PR
        21%

                  34%                                 23%        11%

 Director               Marketing        Service                        Research
                        Manager          Provider
WORKSHOPS

Wondering if there are any answers you could
actually get, go back in the office and
implement? Any solutions that could drive to
your own successful digital strategy? Join our
workshops!
CONFIRMED WORKSHOPS

DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY

THINKDIGITAL > Robert Pefanis, Head of Regional Sales

“Reachblocked”: How to reach mass audience on Facebook and how to
engage best with your campaign using Target Blocks.

THINKDIGITAL > Adda Kyrkili, Regional Head of Business
Development

“Reporting”: How to read Facebook reports & Key KPI Metrics
CONFIRMED WORKSHOPS

DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING

MEDIAMIND: Tasos Kafkalias, Ad Operations Manager
“Unleashed Creativity”: Create easily and effectively Rich Media
campaigns (for developers & designers)

APPSCEND: Sebastian, Vaduva, Mobile Experience Igniter
“How to build apps”

DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
FORESTVIEW: George Frangakis, Business Unit Director
“Shopping Network for Smart Shoppers and Smart
Advertisers”
EXPO
Your brand can now be shown off among the
industry leaders. The expo can help you
generate business leads, cultivate existing
customers and nevertheless that’s your big
networking opportunity.
You’re now in the chance to promote your company
services during the entire RoNewMedia event in the
exhibition area:
•   Conference stand for promotion – 6 sqm. => € 5.000
•   Conference stand for promotion – 10 sqm. => € 7.000
MAGAZINE
Get a sense of who the biggest players in
the industry are, which are the major
trends and how it looks like the new media
landscape in RoNewMedia Magazine; We
launch it in in partnership with Digital Iqads
to celebrate the event.

More than 3,000 print copies [plus e-paper edition]
will be handout to all of you who join us at the event
and we are also sending out a few copies to the
media agencies and other internet leaders in
Romania.
ACADEMY
{ro:newmedia} academy [facebook app] is the
most inspiring social e-learning platform for the
digital specialists.

Click the link to check out previous {ro:newmedia} keynote
presentations or to upload your own and vote for the others.

{ro:newmedia} academy webinars
soon to be launched too so…
keep your eyes open!
IAB Romania MIXX AWARDS 2012
                   17th of May, The Silver Church


IAB Romania, in partnership with RoNewMedia, proudly presents the 1st
edition of the IAB MIXX AWARDS in Bucharest. Romania finally joins
United States, Belgium, Turkey, Poland, Italy and Spain where the
awards are run yearly as a recognition for the industry’s best .
Hosted by the famous TV star and producer Andi Moisescu
in The Silver Church Club, IAB MIXX Awards it’s a “must
attend” event in the regional digital industry.
GALA OPENING
19:00 – 20:00 > The Stars of the Internet

Famous artists, public figures, online and TV stars will join us on the
stage in The Silver Church’s for great debate on their social media
behavior and Internet related experiences. How the offline fame can
be capitalized online? Join us to figure it out! The list of the TV
stars, singers and actors that confirmed their participation soon to be
announced. The host of the debate it will be Andi Moisescu [Apropo
TV, Romania’s Got Talent].

AWARDS
20:00 – 21:30 > IAB MIXX AWARDS
PARTY !
THURSDAY, 17TH of May 22:00 @ Silver
   Church, after IAB MIXX Awards

No words here! But, for sure, a lot to facts that stay
on Facebook, Twitter, G+ even Pinterest – and
drinks, maybe!

PS – a word of advice: Get some energy drinks
too! RoNewMedia will run in its 3 rd day at The
National Library ;)
onut.dragomirescu@minv.ro

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RoNewMedia 6.0 Presentation [April 2012]

  • 1.
  • 2. Bucharest, the heart of the CEE Internet Industry! 3 days for undisputed leaders of the Internet to speak about cutting-edge technologies, web experience and online media business. • 16 May: Search & Social Media • 17 May: Digital Marketing, Mobile & Gaming • 18 May: Content & E-commerce
  • 3. The venue: The National Library of Romania
  • 4. Started as a conference and a little bit more in 2008, here you go where we go now: Conference Workshops Expo Magazine Academy IAB MIXX Awards Party
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  • 6. CONFERENCE Highly appreciated speakers from all over the world are coming to share their knowledge in terms of technologies and trends that are about to redefine the innovation in digital age.
  • 7. DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY DEBATE # 1.1 09:00 – 10:00 > Global versus Local Keynote speakers and international guests of the day, together with local top executives in a live broadcasted and interactive debate about the hottest trends. How are the media budgets split between local and regional publishers and .com giants? PANEL # 1.1 10:00 – 10:40 > Keynote: Facebook Ciaran Quilty, Head of Sales, CEEMEA 10:40 – 11:20 > Keynote: Google Steffen Erhardt, Display Expert EMEA
  • 8. DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY PANEL # 2.1 12:00 – 12:40 > Keynote: Microsoft Research Danah Boyd – Senior Researcher 12:40 – 13:20 > Keynote: Google Dan Bulucea, Country Manager Google Romania 13:20 – 14:00 > Keynote: Facebook Bruce Bale, Head of Sales CEEMEA, Global Marketing Solutions DEBATE # 2.1 16:30 – 18:00 > CEE Overview, powered by IAB Justine Toms – General Manager, ABC Designs and Communications, Bulgaria, Top Representatives from: Hungary, Poland, Ukraine, Russia… [TBC]
  • 9. DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING DEBATE # 2.2 09:00 – 10:00 > Global versus Local Keynote speakers and international guests of the day, together with local top executives in a live online and TV broadcasted and interactive debate about the hottest trends in digital marketing, mobile and gaming. PANEL # 2.2 10:00 – 10:30 > Microsoft Advertising Bela Pap Advertising & Online Director for CEE 10:30 – 11:00 > Albion Jason Goodman, Country Manager UK 11:00 – 11:30 > Mediamind Adrian Stanescu - Managing Partner Romania & Moldavia
  • 10. DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING PANEL # 3.2 12:00 – 12:20 > Double Fusion Noam Korin, VP Sales, Europe 12:20 – 12:40 > Sportingbet Yannis Kapodistrias, CEO 12:40 – 13:00 > Lazyland Michalis Nafpliotis, CEO 13:00 – 13:20 > Brainient Emi Gal, Founder and CEO 13:20 – 14:00 > Carnation Group / Erik Szabo, President PANEL # 4.2 15:00 – 15:40 > Mobile Multimedia Technocentre by ORANGE Dominic LOBO, Director App. Shops 15:40 – 16:30 > Brand Science Institute Nils Andres, founder Marketing2Conference 16:30 – 18:00 > Communispace Sally O’Rourke, Managing Director Europe
  • 11. DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE DEBATE # 1.3 10:00 – 11:00 > Content and services: the search for the perfect mix More and more publishers’ faces one big dilemma: what’s the perfect mix between advertising and paid services for their online products? Because of the crisis, and the increase of ad budgets spent on .com giants like Facebook or Google, this became a very hot topic world wide, for all the local and regional players. PANEL # 1.3 11:00 – 11:30 > SKYPE Vaughan Denny, Advertising Sales Manager EMEA 11:30 – 12:00 > Microsoft Advertising Bela Pap Advertising & Online Director for CEE 12:00 – 12:30 > VOYO Robert Berza - Head of Internet Division CME 12:30 – 13:00 > IAB POLAND Pawel Kolenda - Research Manager
  • 12. DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE PANEL # 2.3 14:00 – 14:30 > YAHOO Josh Partridge - Head of Operations Yahoo! Expansion Markets 14:30 – 15:00 > Top Executive Speaker TBC 15:00 – 15:30 > ALLEGRO Marcin Stark - Senior M&A Manager 15:30 – 16:00 > GECAD Radu Georgescu – serial entrepreneur, founder RAV antivirus – acquired by Microsoft, Gecad, ePayment – acquired and re-branded PayU by Allegro/Naspers, Axigen, Avangate, Sentinet PANEL # 3.3 16:30 – 17:00 > BBC Stuart McLennan - Account Director 17:00 – 17:30 > PIANO MEDIA Tomas Bella, CEO 17:30 – 18:00 > MSN.com Justin Dewhirst - Area Executive Producer, MSN CEE & MEA 18:00 – 18:30 > Samsung Top Representative Smart TV
  • 14. • More than 3.000 participants in the first 5 editions 1200 • Over 50 international speakers 1000 • Exceptional media coverage 800 (150 print articles and over 450 online articles) 600 • Live blogging (over 300 blog 400 articles) • Live twittering (over 2500 twitter 200 posts) 0 • Live TV broadcasts and coverage RNM 1.0 RNM 2.0 RNM 3.0 RNM 4.0 RNM 5.0 Participants in the highest audience TV Speakers journals Over 400.000 search results on “ronewmedia” and “ro:newmedia”
  • 15. Which of the following comes Which of the following describes closest to describing your job title your type of business or of job level? organization? CEO Others Consultant 8% 6% 27% Brand CMO Agency 21% 30% 35% /PR 21% 34% 23% 11% Director Marketing Service Research Manager Provider
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  • 17. WORKSHOPS Wondering if there are any answers you could actually get, go back in the office and implement? Any solutions that could drive to your own successful digital strategy? Join our workshops!
  • 18. CONFIRMED WORKSHOPS DAY # 1 – Wednesday, 16th of May SEARCH and SOCIAL MEDIA DAY THINKDIGITAL > Robert Pefanis, Head of Regional Sales “Reachblocked”: How to reach mass audience on Facebook and how to engage best with your campaign using Target Blocks. THINKDIGITAL > Adda Kyrkili, Regional Head of Business Development “Reporting”: How to read Facebook reports & Key KPI Metrics
  • 19. CONFIRMED WORKSHOPS DAY # 2 – Thursday, 17th of May DIGITAL MARKETING, MOBILE and GAMING MEDIAMIND: Tasos Kafkalias, Ad Operations Manager “Unleashed Creativity”: Create easily and effectively Rich Media campaigns (for developers & designers) APPSCEND: Sebastian, Vaduva, Mobile Experience Igniter “How to build apps” DAY # 3 – Friday, 18th of May CONTENT and eCOMMERCE FORESTVIEW: George Frangakis, Business Unit Director “Shopping Network for Smart Shoppers and Smart Advertisers”
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  • 21. EXPO Your brand can now be shown off among the industry leaders. The expo can help you generate business leads, cultivate existing customers and nevertheless that’s your big networking opportunity.
  • 22. You’re now in the chance to promote your company services during the entire RoNewMedia event in the exhibition area: • Conference stand for promotion – 6 sqm. => € 5.000 • Conference stand for promotion – 10 sqm. => € 7.000
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  • 24. MAGAZINE Get a sense of who the biggest players in the industry are, which are the major trends and how it looks like the new media landscape in RoNewMedia Magazine; We launch it in in partnership with Digital Iqads to celebrate the event. More than 3,000 print copies [plus e-paper edition] will be handout to all of you who join us at the event and we are also sending out a few copies to the media agencies and other internet leaders in Romania.
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  • 26. ACADEMY {ro:newmedia} academy [facebook app] is the most inspiring social e-learning platform for the digital specialists. Click the link to check out previous {ro:newmedia} keynote presentations or to upload your own and vote for the others. {ro:newmedia} academy webinars soon to be launched too so… keep your eyes open!
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  • 28. IAB Romania MIXX AWARDS 2012 17th of May, The Silver Church IAB Romania, in partnership with RoNewMedia, proudly presents the 1st edition of the IAB MIXX AWARDS in Bucharest. Romania finally joins United States, Belgium, Turkey, Poland, Italy and Spain where the awards are run yearly as a recognition for the industry’s best .
  • 29. Hosted by the famous TV star and producer Andi Moisescu in The Silver Church Club, IAB MIXX Awards it’s a “must attend” event in the regional digital industry.
  • 30. GALA OPENING 19:00 – 20:00 > The Stars of the Internet Famous artists, public figures, online and TV stars will join us on the stage in The Silver Church’s for great debate on their social media behavior and Internet related experiences. How the offline fame can be capitalized online? Join us to figure it out! The list of the TV stars, singers and actors that confirmed their participation soon to be announced. The host of the debate it will be Andi Moisescu [Apropo TV, Romania’s Got Talent]. AWARDS 20:00 – 21:30 > IAB MIXX AWARDS
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  • 32. PARTY ! THURSDAY, 17TH of May 22:00 @ Silver Church, after IAB MIXX Awards No words here! But, for sure, a lot to facts that stay on Facebook, Twitter, G+ even Pinterest – and drinks, maybe! PS – a word of advice: Get some energy drinks too! RoNewMedia will run in its 3 rd day at The National Library ;)
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