The document outlines the agenda and significant details of the Ronewmedia conference held in Bucharest from May 16-18, focusing on search and social media, digital marketing, and content and e-commerce. It highlights keynote sessions, panels featuring top industry executives, and workshops aimed at enhancing digital strategies. Additionally, the event includes the IAB Mixx Awards to recognize excellence in digital advertising and will feature various international speakers and networking opportunities.

2. Bucharest, the heart of the
CEE Internet Industry!
3 days for undisputed leaders of the Internet to speak about
cutting-edge technologies, web experience and online media
business.
• 16 May: Search & Social Media
• 17 May: Digital Marketing, Mobile & Gaming
• 18 May: Content & E-commerce

3. The venue: The National Library of Romania

4. Started as a conference and a little bit more in 2008, here
you go where we go now:
Conference
Workshops
Expo
Magazine
Academy
IAB MIXX Awards
Party

6. CONFERENCE
Highly appreciated speakers from all over the
world are coming to share their knowledge in
terms of technologies and trends that are about
to redefine the innovation in digital age.

7. DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY
DEBATE # 1.1
09:00 – 10:00 > Global versus Local
Keynote speakers and international guests of the day, together with local
top executives in a live broadcasted and interactive debate about the
hottest trends. How are the media budgets split between local and
regional publishers and .com giants?
PANEL # 1.1
10:00 – 10:40 > Keynote: Facebook
Ciaran Quilty, Head of Sales, CEEMEA
10:40 – 11:20 > Keynote: Google
Steffen Erhardt, Display Expert EMEA

8. DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY
PANEL # 2.1
12:00 – 12:40 > Keynote: Microsoft Research
Danah Boyd – Senior Researcher
12:40 – 13:20 > Keynote: Google
Dan Bulucea, Country Manager Google Romania
13:20 – 14:00 > Keynote: Facebook
Bruce Bale, Head of Sales CEEMEA, Global Marketing Solutions
DEBATE # 2.1
16:30 – 18:00 > CEE Overview, powered by IAB
Justine Toms – General Manager, ABC Designs and
Communications, Bulgaria, Top Representatives from:
Hungary, Poland, Ukraine, Russia… [TBC]

9. DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING
DEBATE # 2.2
09:00 – 10:00 > Global versus Local
Keynote speakers and international guests of the day, together with
local top executives in a live online and TV broadcasted and interactive
debate about the hottest trends in digital marketing, mobile and gaming.
PANEL # 2.2
10:00 – 10:30 > Microsoft Advertising
Bela Pap Advertising & Online Director for CEE
10:30 – 11:00 > Albion
Jason Goodman, Country Manager UK
11:00 – 11:30 > Mediamind
Adrian Stanescu - Managing Partner Romania & Moldavia

10. DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING
PANEL # 3.2
12:00 – 12:20 > Double Fusion
Noam Korin, VP Sales, Europe
12:20 – 12:40 > Sportingbet
Yannis Kapodistrias, CEO
12:40 – 13:00 > Lazyland
Michalis Nafpliotis, CEO
13:00 – 13:20 > Brainient
Emi Gal, Founder and CEO
13:20 – 14:00 > Carnation Group / Erik Szabo, President
PANEL # 4.2
15:00 – 15:40 > Mobile Multimedia Technocentre by ORANGE
Dominic LOBO, Director App. Shops
15:40 – 16:30 > Brand Science Institute
Nils Andres, founder Marketing2Conference
16:30 – 18:00 > Communispace
Sally O’Rourke, Managing Director Europe

11. DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
DEBATE # 1.3
10:00 – 11:00 > Content and services: the search for the perfect mix
More and more publishers’ faces one big dilemma: what’s the perfect mix
between advertising and paid services for their online products? Because
of the crisis, and the increase of ad budgets spent on .com giants like
Facebook or Google, this became a very hot topic world wide, for all the
local and regional players.
PANEL # 1.3
11:00 – 11:30 > SKYPE
Vaughan Denny, Advertising Sales Manager EMEA
11:30 – 12:00 > Microsoft Advertising
Bela Pap Advertising & Online Director for CEE
12:00 – 12:30 > VOYO
Robert Berza - Head of Internet Division CME
12:30 – 13:00 > IAB POLAND
Pawel Kolenda - Research Manager

12. DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
PANEL # 2.3
14:00 – 14:30 > YAHOO
Josh Partridge - Head of Operations Yahoo! Expansion Markets
14:30 – 15:00 > Top Executive Speaker TBC
15:00 – 15:30 > ALLEGRO
Marcin Stark - Senior M&A Manager
15:30 – 16:00 > GECAD
Radu Georgescu – serial entrepreneur, founder RAV antivirus – acquired
by Microsoft, Gecad, ePayment – acquired and re-branded PayU by
Allegro/Naspers, Axigen, Avangate, Sentinet
PANEL # 3.3
16:30 – 17:00 > BBC
Stuart McLennan - Account Director
17:00 – 17:30 > PIANO MEDIA
Tomas Bella, CEO
17:30 – 18:00 > MSN.com
Justin Dewhirst - Area Executive Producer, MSN CEE & MEA
18:00 – 18:30 > Samsung
Top Representative Smart TV

13. DEMOGRAPHICS

14. • More than 3.000 participants in
the first 5 editions 1200
• Over 50 international speakers 1000
• Exceptional media coverage
800
(150 print articles and over
450 online articles) 600
• Live blogging (over 300 blog 400
articles)
• Live twittering (over 2500 twitter 200
posts) 0
• Live TV broadcasts and coverage
RNM 1.0 RNM 2.0 RNM 3.0 RNM 4.0 RNM 5.0
Participants
in the highest audience TV Speakers
journals
Over 400.000 search results on
“ronewmedia” and “ro:newmedia”

15. Which of the following comes Which of the following describes
closest to describing your job title your type of business or
of job level? organization?
CEO Others
Consultant 8%
6%
27% Brand
CMO Agency 21%
30%
35%
/PR
21%
34% 23% 11%
Director Marketing Service Research
Manager Provider

17. WORKSHOPS
Wondering if there are any answers you could
actually get, go back in the office and
implement? Any solutions that could drive to
your own successful digital strategy? Join our
workshops!

18. CONFIRMED WORKSHOPS
DAY # 1 – Wednesday, 16th of May
SEARCH and SOCIAL MEDIA DAY
THINKDIGITAL > Robert Pefanis, Head of Regional Sales
“Reachblocked”: How to reach mass audience on Facebook and how to
engage best with your campaign using Target Blocks.
THINKDIGITAL > Adda Kyrkili, Regional Head of Business
Development
“Reporting”: How to read Facebook reports & Key KPI Metrics

19. CONFIRMED WORKSHOPS
DAY # 2 – Thursday, 17th of May
DIGITAL MARKETING, MOBILE and GAMING
MEDIAMIND: Tasos Kafkalias, Ad Operations Manager
“Unleashed Creativity”: Create easily and effectively Rich Media
campaigns (for developers & designers)
APPSCEND: Sebastian, Vaduva, Mobile Experience Igniter
“How to build apps”
DAY # 3 – Friday, 18th of May
CONTENT and eCOMMERCE
FORESTVIEW: George Frangakis, Business Unit Director
“Shopping Network for Smart Shoppers and Smart
Advertisers”

21. EXPO
Your brand can now be shown off among the
industry leaders. The expo can help you
generate business leads, cultivate existing
customers and nevertheless that’s your big
networking opportunity.

22. You’re now in the chance to promote your company
services during the entire RoNewMedia event in the
exhibition area:
• Conference stand for promotion – 6 sqm. => € 5.000
• Conference stand for promotion – 10 sqm. => € 7.000

24. MAGAZINE
Get a sense of who the biggest players in
the industry are, which are the major
trends and how it looks like the new media
landscape in RoNewMedia Magazine; We
launch it in in partnership with Digital Iqads
to celebrate the event.
More than 3,000 print copies [plus e-paper edition]
will be handout to all of you who join us at the event
and we are also sending out a few copies to the
media agencies and other internet leaders in
Romania.

26. ACADEMY
{ro:newmedia} academy [facebook app] is the
most inspiring social e-learning platform for the
digital specialists.
Click the link to check out previous {ro:newmedia} keynote
presentations or to upload your own and vote for the others.
{ro:newmedia} academy webinars
soon to be launched too so…
keep your eyes open!

28. IAB Romania MIXX AWARDS 2012
17th of May, The Silver Church
IAB Romania, in partnership with RoNewMedia, proudly presents the 1st
edition of the IAB MIXX AWARDS in Bucharest. Romania finally joins
United States, Belgium, Turkey, Poland, Italy and Spain where the
awards are run yearly as a recognition for the industry’s best .

29. Hosted by the famous TV star and producer Andi Moisescu
in The Silver Church Club, IAB MIXX Awards it’s a “must
attend” event in the regional digital industry.

30. GALA OPENING
19:00 – 20:00 > The Stars of the Internet
Famous artists, public figures, online and TV stars will join us on the
stage in The Silver Church’s for great debate on their social media
behavior and Internet related experiences. How the offline fame can
be capitalized online? Join us to figure it out! The list of the TV
stars, singers and actors that confirmed their participation soon to be
announced. The host of the debate it will be Andi Moisescu [Apropo
TV, Romania’s Got Talent].
AWARDS
20:00 – 21:30 > IAB MIXX AWARDS

32. PARTY !
THURSDAY, 17TH of May 22:00 @ Silver
Church, after IAB MIXX Awards
No words here! But, for sure, a lot to facts that stay
on Facebook, Twitter, G+ even Pinterest – and
drinks, maybe!
PS – a word of advice: Get some energy drinks
too! RoNewMedia will run in its 3 rd day at The
National Library ;)

34. onut.dragomirescu@minv.ro