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Mobile augmented reality integrates online experiences with the physical world by capturing content through a mobile device's camera or location services. This allows consumers to interact with offline media like logos or pictures and unlock additional engaging content. Advertisers have recognized the value of combining mobile and traditional media for higher returns on investment. The technology works across different mobile phones, networks, and media using a single application that can deliver multiple branded augmented reality experiences including 3D and video.
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Vodafone launched its Vodafone 360 service and app store to support developers in creating apps for over 2 million compatible devices using web technologies. The Joint Innovation Lab (JIL) allows apps to be easily distributed across multiple global operators by submitting them once to the JIL.org site. Developers can generate revenue from their apps through a 70% revenue share or by keeping 100% of advertising revenue. Vodafone provides tools to help developers target the right audience using insights into Vodafone customers' downloading and app usage patterns.
Mobile-izing Your Organization with Drupal
Slides from the Acquia and Northpoint Solutions webinar on mobile-izing your organization with Drupal.
Use Mobile Marketing to get more customers
The document discusses how mobile marketing can be used to get more customers by having a mobile-optimized website, mobile apps, and using features like click-to-call, maps, forms, and payments to engage customers on their mobile devices. It provides tips for mobile marketing including using QR codes, offers, and loyalty programs, and explains the benefits of both mobile websites and apps for businesses.
Rp investor deck 2.13.13
This document discusses developing a platform to allow advertisers and publishers flexibility in creating and changing campaigns in real-time. It proposes a solution that offers scalability, reduces time and costs, and allows cross-platform experiences. Key differentiators include integration of videos, social media, live streaming and analytics to optimize creatives. The goal is to increase user engagement through interactive storytelling across devices.
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Mobile Monday 07/2013: Mobile Interaction Media or else
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Discover the opportunities of developing Apps for Vodafone 360
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More from TELiBrahma Convergent Communications. Pvt. Ltd.
Star TV - Mini Channel on Mobile
Star TV wanted to promote its new shows airing on channels like Star Plus and Star World. It used the location-based mobile solution Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' phones. Buzz hotspots in over 2000 locations across 18 cities provided content from Star's prime channels. The campaign exceeded expectations with over 330,000 engagements in a month and 25% repeat users, demonstrating interest in the mobile content. Buzz allowed Star to measurably engage users in a way not possible through other media.
Chennai Express
The document discusses a case study of the movie Chennai Express' promotional campaign. The film team sought to generate hype for the upcoming movie starring Shah Rukh Khan through unconventional promotions. They partnered with BUZZ to release exclusive movie posters and content at malls and other busy locations. This allowed over 20 million engagements with fans accessing wallpapers and sharing on social media. The campaign was especially successful at Café Coffee Day locations, connecting fans to the movie prior to its release.
Samsung Galaxy Note II
Samsung launched the Galaxy Note II smartphone with an innovative stylus called the S-Pen. To demonstrate the phone's unique features, Samsung created print ads that were enabled with Point technology. This allowed readers to interact with their mobile devices to view a 360-degree view of the phone, try the S-Pen features, and share their experience on social media. Over 3 million engagements were recorded from the ads, with 50% of users exploring the phone's 360-degree view and over half of engagers being new to the app. The campaign successfully drove interest in the new phone's features through an interactive mobile experience attached to traditional print ads.
Satyamev Jayate
The document discusses a case study for the Satyamev Jayate talk show in India. The show aimed to generate interest and discussion around social issues. To promote the premiere, the print ad was augmented using Point technology to allow readers to engage with promotional videos and set reminders for the show through their mobile phones. This campaign engaged over 5,000 users in a single day and 53% set reminders, showing generated interest. It also reached a wide audience by supporting many phone models.
Saffola Healthy Heart
The document summarizes a campaign by Saffola to create awareness about heart health through print ads that prompted users to engage with mobile content. The print ads directed users to use their phone's intARact feature, which played a video wishing them a happy birthday and healthier heart. It also included a heart age calculator. This mobile extension generated over 1 lakh website visits and 14k submissions. Most users were males between 26-50 years old. The campaign effectively used mobile to enhance the impact of traditional print advertising and encourage people to pledge to healthier hearts.
Reliance Trends - Virtual Tee Fest
Reliance Trends launched a campaign to promote their spring collection of t-shirts using virtual wear engagement. Users could capture print ads with their mobile camera to access an interactive virtual trial room on their phone where they could try on and compare different designs. This provided 50,000 sqm of virtual trial space at 10% more cost than print alone. 68% of users also accessed offers and store locations. The campaign increased social media impressions by 200% and extended the brand's reach. Reliance gained insights into popular designs and customer demographics. The success demonstrated how print ads can become interactive virtual experiences.
Pond's Let's Pink
Pond's launched a breast cancer awareness campaign called "Let's Pink" to promote awareness through their CSR initiative. They used a front page newspaper ad that consumers could scan with their phone to access additional interactive content like a self-exam video and doctor locator. This transformed the print ad into a digital experience. The campaign engaged over 10,000 people and drove 58% to watch the educational video, achieving Pond's goals of raising awareness and strengthening their consumer relationships through an innovative digital-print integration.
Outlook Cover Page Augmentaion
Outlook magazine wanted to celebrate recognizing India's Greatest by offering an innovative mobile experience for readers beyond print. They enabled their cover page with POINT to allow users to cast votes in a poll and access additional content by capturing the cover page with their phone. This reached more people and encouraged voting. Over 2100 users engaged with the magazine through this, generating over 4500 views of the interactive content and 22% of engagements over the weekend. The magazine found a new interactive way to deliver extra information and attracted over 1000 new users to POINT.
Nissan Evalia
Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.
Hyundai Case Studies
Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.
Ford India Case Study
Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.
Vikram Hospitals - Augmenting Advertorials
Vikram Hospitals planned a series of print advertorials to create awareness about treatments for various ailments. They augmented the advertorials to provide deeper insights and information that readers could access using an image recognition app. This allowed readers to learn symptoms, treatments, patient testimonials and details about procedures from their mobile devices. It delivered a higher impact than other integrations by giving readers access to doctor contacts and building confidence in Vikram Hospital's ability to treat patients beyond typical care.
Big Bazaar
Big Bazaar, an Indian hypermarket chain, wanted to promote a public holiday sale using innovative digital methods. They augmented a print ad with a code prompting users to engage via mobile to access sale details, participate in contests to win vouchers, and watch promotional videos. Over 11,000 engagements occurred, exceeding other media outreach. The interactive ad informed customers of offers to help drive store foot traffic during the special sale.
Times Property - Home affairs
Times Property organized a two-day real estate expo called Home Affairs to showcase properties from over 40 developers. They wanted to promote the expo and drive more visitors to properties. Their solution was a mobile app that allowed users to scan real estate ads from the newspaper to view videos and details of properties, compare options, and contact realtors. On the first day, 23 ads were scanned over 28,500 times for a total of 3,000 hours of virtual property tours. 20% of users who engaged contacted realtors. The campaign was highly successful in marketing properties.
Loius Philippe
Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.
RCB @ IPL 5
Royal Challengers Bangalore wanted to leverage the Indian Premier League cricket tournament to increase brand awareness and connect with fans. They created a mobile app that allowed fans at the stadium to upload photos, participate in discussions and quizzes, and view live highlights - creating an exclusive digital experience. Only those at the stadium could post, but others could view posts on social media, giving fans a way to share their experience. This highly engaged fans at the matches, with over 50,000 recorded interactions, far more than social media for the same games. The app succeeded in building brand loyalty and new fan engagement behaviors.
Louise Philippe - Driving Walk-ins
Louis Philippe, an apparel brand, wanted to increase foot traffic during an end-of-season sale. They deployed a mobile advertising campaign on Buzz that delivered coupons for an additional 5% discount to consumers within 1 km of Louis Philippe stores. Over 41,000 engagements occurred in just 4 days, and 41% of users who received coupons redeemed them, spending an average of Rs. 4,000 each. The campaign resulted in Rs. 20.5 lakh in sales from coupon redemptions, outperforming other marketing channels.
10 million ears refreshed
Coca Cola launched Coke Studio, a music fusion show, to create brand awareness and a unique experience. Though the campaign was not well integrated with points of consumption, integrating it could have strengthened brand connections. The solution involved prompting consumers at Coke partner locations to download wallpapers, videos and audio from Coke Studio on their phones, with customized content for different phones. This ensured high reach and engagement at zero cost. Regularly updating the content catalogue kept consumers returning for fresh content and engaging more with the brand in a positive cycle. Results included over 10 million downloads, each user engaging with an average of 4 pieces of content, and 45% of consumers returning looking for more Coke Studio content.
Coke Open Happiness
Coca Cola launched Coke Open Happiness Season 2 to provide music, sports, and entertainment content to consumers for free at malls and recreation areas on their mobile phones. The campaign allowed users to download wallpapers, videos, and music from Coke Studio Season 1 and sporting events. Over 10 million people engaged with the content, with each user interacting with an average of 7 pieces. The integration of social media increased brand awareness and the number of people experiencing the content on mobile exceeded other media. The campaign demonstrated how brands can leverage mobile entertainment to connect with consumers.
Buzz Case Studies
The document describes several marketing campaigns that used Bluetooth beacon technology (called "BluFi") to deliver mobile content and engage customers. The campaigns included promoting ICICI Bank's mobile app at branches, delivering coffee shop menus to mobile phones to save paper, providing sports drink samples and running tips at a marathon expo, and giving real-time cricket updates to fans at a stadium to promote the Royal Challengers team. The campaigns achieved high engagement rates and downloads, demonstrating the effectiveness of Bluetooth for interactive and location-based mobile marketing.
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Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
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Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
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2. Understanding Edge (IoT)
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6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
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9. What is Camel K?
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11. What is a Jupyter Notebook?
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12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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intARact
- 1. Mobile.. Location Camera sharpened context & enhanced experiences Multimedia 3D Phone Profile
- 2. Mobil Integrates online experiences with the offline world,
- 3. captures this power of mobile Rich media engagements delivered based on the VIEW OF THE MOBILE CAMERA or the LOCATION of the user
- 4. Makes consumers interact with offline mediums by capturing a logo/ picture
- 5. Advertisers instantly captured the value Mobile + traditional medium = Higher ROI
- 6. Summary of results from AR campaign
- 8. Works across handsets (feature and smartphones), networks (GPRS, 3G, WiFi) and mediums (TV, Print, Outdoor, Packaging)
- 10. Focus on many of the creative's in intARact.mobi/examples
- 11. View the videoshttp://www.youtube.com/watch?v=TgRUpLf1mYk http://www.youtube.com/watch?v=bp-DQdzpDkQ http://www.youtube.com/watch?v=TgRUpLf1mYk
- 12. Testimonials "Nike India has been truly encouraged by the response we've received from our consumers from the on ground digital activity this football season." KeerthanaRamakrishnan PR Leader Nike India “The response (Hyundai i10 campaign) was fabulous and the company received multiples enquiries and downloads in just two months by using this solution” G Sanjay General Marketing Hyundai India 50+ campaigns in last 12 months by global brands and media houses