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Pointcast Mobile Connector is a patented technology that allows contactless communication between mobile devices and interactive displays through high-frequency sound signals. It consists of signal emitters, an encrypted high-frequency signal, and receiver plug-in software. The technology is being used in campaigns by Coca-Cola and Orbis to automatically collect digital stamps on a participant's phone when they are near a checkpoint. Pointcast is partnering with developers to license their signal and SDK to enable contactless features in mobile apps. They have over 100 developer partners and have launched successful campaigns for clients.
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Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
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• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
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Compatibility
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This puts beacon functionality in 300 million + devices.
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1. Beacon enabled mobile app
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3. Bluetooth switched on and relevant permissions
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Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
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BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
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This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
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This document discusses an app platform that supports iBeacon mobile marketing technology. It provides stats showing consumer interest in mobile loyalty programs, offers, and push notifications. The platform allows clients to use iBeacons, geolocation, and geo-fencing to send targeted messages. IBeacons transmit special promotions to phones via Bluetooth when users are near the iBeacon. The platform was built for marketing and supports iBeacon technology, real-time user location tracking, push messaging, and geo-fencing.
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Velkommen smart phones_event_2010
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Conichiwa brochure
This document describes proximity marketing and beacon technology solutions offered by The Proximity Agency. It discusses how beacons can be used to recognize customers in real-time, send targeted push notifications, enable hyper-local marketing, facilitate authenticated payments, and more. Case studies show how beacons have increased app engagement by 400% for Carrefour and in-store sales by 8% for McDonald's. The agency claims to be able to implement a minimum viable beacon product within one month.
50 ideas for using beacons
AUTHOR and DOWNLOAD iproximity
http://iproximity.net/
Download from author's page. Document here for reference purposes.
Snap Lab Media - SnapTRAC Mobile Engagement Software
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YTL Challenge PPT Android
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Computer Society Conference 2018 - Startup Studio
The document discusses the potential for a startup studio model in Hong Kong. It outlines some of the challenges startups face in Hong Kong, such as lack of funding and support. It then provides an overview of what startup studios are, how they operate, and their benefits. Some key points are that startup studios build companies in a sustainable, repeatable way and provide resources like funding, teams, and networks. The document argues Hong Kong could support startup studios and lists 9 factors to consider, such as available founders and funding, focus areas, and exit strategies. It envisions studios helping address startup needs in Hong Kong.
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...
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Mobile Marketing Leveraging Location-Based
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The Way I See Mobile Marketing
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GreenTomato Mobile Solutions Consultancy Jun2013
Green Tomato Limited, a regional leader in mobile enterprise solutions and mobile innovation powerhouse. We are proud of our sustainable creativity and innovativeness on mobile. GreenTomato is a Hong Kong Business Awards Company, Computerworld Tech Company of the Year, Red Herring Global 100 & Red Herring Asia 100 company, being a proud winner of over 50 local and global awards including Hong Kong ICT Awards & Asia Pacific ICT Alliance grand award winner.
We are a team of over 160 passionate and young developers and designers across 5 regional offices, who share the devotion to innovate. GreenTomato is treasured and respected by clients as a trusted consultant. Established in 2003, over 500 mobile apps and web services and over 150 long-term partnerships were formed with many MNCs including, Disney, Hong Kong Disneyland, Philips, Apple Inc., BMW, Pizza Hut, 7-Eleven, CSL, Union Hospital, Langham Place, Hongkong Electric, Swire Properties, Apple Daily, Sino Group, Sun Hung Kai Financial, Standard Chartered Bank, Ageas, Fortress, Yahoo, Standard Life, Duty Free Shop, Commercial Radio, Dah Sing Life, Ming Pao, New Media Group, etc.
To amplify GreenTomato’s sustainable creativity, the launch of an in-house R&D team, Farm, leads to the creation of multimillion-user cross-platform applications, Hong Kong Movie and TalkBox Voice Messenger. Hong Kong Movie is the largest movie community in Hong Kong with over 1.3 million subscribers and featured as a all-time top 10 made in Hong Kong app by App Store. TalkBox is a global voice messenger with over 10 millions users worldwide. On top of the numerous awards it won, TalkBox also reached #1 social networking app around the world, including United States and China.
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This document provides guidance for preparing an effective presentation for an awards competition. It divides the presentation into three parts: preparing the presentation, preparing a live demo, and rehearsal. For the presentation, it advises crafting a story around identifying a problem, villain, and hero (the product). It suggests using analogies and visualization. For the demo, it recommends an overview video and live interaction. For rehearsal, it emphasizes passion, confidence, no scripts, perfect timing, and being open to challenges. The overall message is to tell a story that shows why the product matters and improves people's lives.
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TalkBox @Geekpark, Beijing
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Key Takeaway from Huawei Summit 2010
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The document describes the Hong Kong Movie iPhone app, which provides movie information and community features to users. It launched in 2008 and has seen success, becoming one of the top 25 free apps in Hong Kong. Version 2.0 added features like offline caching and multilingual support. Version 3.0 will introduce online ticketing, official movie trailers, coupons, and an improved interface. The app has been downloaded over 500,000 times and averages over 1,000 new downloads daily.
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👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
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Mydbops Opensource Database Meetup 16
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Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
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Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
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Meetup Page : https://www.meetup.com/mydbops-databa...
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Blogs: https://www.mydbops.com/blog/
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Paper Link: https://eprint.iacr.org/2024/257
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Pointcast intro
- 1. Pointcast Mobile Connector Let Interactive Display Talk To Mobile Jacqueline Chong CMO | GreenTomato
- 2. Mobile Apps Developers increasingly looking for a technology that helps them solve communication problem between mobile and other interactive devices
- 3. We demand a contactless communication method that is best to be: ! allows interaction between smartphones with different emitter sources Mobile Devices POS Kiosk Multimedia Content Physical Space
- 4. What is MOBILE CONNECTOR Why it works?
- 5. 1. Pointcast relies on high frequency sound signal Front Transmission Distance : 2cm - 25m ! Optimal Distance : 12m! Left Right ! High frequency sound signal: > 20,000Hz 12m 24m
- 6. 2. the norm that users are using mobile applications on smartphones
- 7. A patented way of device communication, Pointcast Mobile Connector consists of 3 components: 1. Signal Emitter EMITTER 3. Receiver plug-in software for iOS and Android mobile apps 2. Encrypted HighFrequency Signal + Patent Number: HK12102426.4, HK11110370.6, HK11112030.4, HK12102427.5 // Patent Country: Hong Kong Patent Number: CN202615784U, CN102595315A, CN202617290U // Patent Country: China RECEIVER
- 8. HOW POINTCAST WORKS IN REAL LIFE
- 9. Pointcast used in Orbis Moonwalker
- 10. Our Solution
- 11. Pointcast emitter! installed in each checkpoint no need to tap or any complicated! instruction, stamp is automatically! collected on the participant’s phone when arriving at each checkpoint,! participants open the app the app detects the Pointcast! signal from the emitter
- 12. Pointcast used in the CocaCola Summer TVC and YouTube campaign
- 13. Pointcast signal is embedded! directly inside the video, played! on television and YouTube viewers get the lucky draw stamps! at specific points when signal emitted ! from the TV commercial when viewers see the TVC,! they open the app at once the app detects the Pointcast! signal from the video
- 14. Applications is limitless point of sales kiosk physical space interactiv e display other mobile devices
- 15. POINTCAST MOBILE CONNECTOR made available to other developer partners
- 16. An affordable licensing model Pointcast Signal in Wave file + Pointcast software development kit (SDK) for developers to plug in their mobile application = enabled! mobile app
- 17. Over 100 developers signed up
- 18. Pointcase is now working with Cisco, as complimentary technology to their wifi triangulation, to make indoor navigation more relevant and delivery of message more accurate
- 19. Launched in Q3 of 2012 What POINTCAST has achieved
- 20. Over 10 Successful Commercial Campaigns
- 21. Over 3M worth of PR exposure
- 22. Grand Award in the category of Best Mobile App
- 23. started in 2003 We started as a small team in Hong Kong and Guangzhou, creating VAS to mobile operators
- 24. located in 5 regional offices, HK as the headquarter
- 27. 500+ mobile apps and services Newspapers & Magazines Retails and Malls