The document discusses two case studies for online marketing campaigns. A Lexus campaign promoted their IS convertible through a homepage takeover on Fast Company's website, extending existing creative to the iPhone and generating double digit click-through rates. A Paramount Pictures campaign for G.I. Joe: The Rise of Cobra ran a full-screen, homepage takeover on Fandango for iPhone users only, linking to a quiz and achieving over 25% click-through rates.

1. Lexus Case Study Campaign supported Lexus promotion of IS convertible Home page takeover ran as part of Fast Company sponsorship package Agency was able to extend existing creative to iPhone Generated double digit CTR

2. Paramount Pictures/ G.I. Joe Case Study Ran for two weeks prior to release of G.I. Joe: The Rise of the Cobra (July-August ‘09) Full screen, home-page takeover of Fandango Users could skip ad or click through to Quiz site Targeted iPhone users only Frequency capped at 1-2/day Generated 25%+ CTRs