The document analyzes and summarizes the contents page of the February 2014 issue of Jazzwise magazine. It finds that the language uses typical jazz terminology and references important jazz artists. While the front cover appears aimed at different ethnicities, the contents page seems more focused on and appealing to middle-class audiences. Only one image is used, breaking convention, and the image and text colors are coordinated but not consistently throughout.

1. Research Contents page – Jazzwise
magazine February 2014
By Kenza Hardy

2. Language and Register
 Jazzwise magazine has used
typical language for a Jazz
magazine. This includes
reference to Miles Davies,
one of the greatest Jazz
trumpeters in the world and
also key words like
“saxophonist” and “Solo”.

3. Language and Register
 The contents page also
refers to the Jazz festival and
promotes various albums.
The language is formal.

4. Representations
 From the look of the contents
it seems to come a cross as
a female dominated
magazine. This is quite the
opposite from the front cover.

5. Representations
 The front cover uses colours
that are more male
dominated. Also it appeals to
different ethnicities from the
pictures.

6. Representations
 From the presentation/ layout
of the contents it targets
middle class people.
 Dyer’s theory proves this
because the artist is
managed and they change
her to match the story and
magazine ideal image.

7. Images
 On the contents page there
is one image used. This
brakes conventions because
there is usually more than
one image that tells you what
cover stories there are. I will
not be using this layout
because I want more images
as it will appeal to my target
audience more.

8. Images
 Also the images colours
match the text and heading
colours. For Example the
woman's lip stick is the same
colour as the text.

9. Colours
 The image colours and the
page colours match. For
Example the woman's lip
stick is the same colour as
the text. Also she uses grey
and black colours. This is not
carried through out.

10. Cover story
 Zara McFarlane is not the
main cover story however
she is shown on the contents
page. This indicates that she
is of a high importance in the
magazine.

11. Link to front cover
 There are only a few link to
the front cover. The
masthead is the same on
both front cover and
contents. All of the feature
stories are mentioned on the
front cover as well as the
contents. Apart from that the
contents uses a different
colour scheme.

12. Text wrapping
 There is some text wrapping
around the hair but not a lot.
The text wrapping is unusual
because the contents page is
usual laid out in columns and
more than one image. I don’t
like this because it doesn’t
look very nicely presented.

13. Font style and size
 On the contents page the
same font style is not used
through out. On one side the
font is small and harder to
read. On the other side the
sub headings are large and
easy to read and the article
description is small and
unclear. Due to the sub
headings being pink it is
difficult to read.

14. Pull Quotes
 In this issue there are no pull
quotes in the contents page.
This is a convention of any
magazine because the pull
quote is usually found on the
front cover.