The document summarizes research conducted on the action film genre. It finds that on average 5 action films are released per month, showing the genre's popularity. Some of the most profitable films of all time are action films, like Lord of the Rings and Star Wars, demonstrating the financial success potential. A survey found most male respondents enjoyed action films compared to just one female, indicating the genre targets male audiences. The conclusion is that action films are major and popular due to their numbers and successes, and uniqueness is needed for new action films to stand out.

1. Institutional Research

2. How many action films have been
released in this period?
The first piece of research I carried out was finding out how many action films were release
within the year 2014/15. From this research I found out that action films are frequently released
compared to other genres, on average there was around 5 action films being released a month.
This research showed me that the action genre must be popular with the public due to the high
amount of action films being released. This research showed me that the action genre must be
popular with the public due to the high amount of action films being released.
2014/15

3. How profitable and successful is the
action genre?
From my research I found that action films can be very profitable,
I know this because some of the top profitable films of all time
are action. Firstly, within 2003 The Lord of the Rings: The Return
of the King made a gross revenue of $1.1 billion with a budget of
$111 million this is a huge profit and stands as one of the most
profitable films of all time. Secondly another action come si-fi
film which has been very profitable, the well-known Stars Wars.
In 1977 when they released the first ever film the return on
investment was 1938%, a budget of $40, million then having a
gross revenue of $775 million this was outstanding at the time
and still is today. After they release the first film serval where
created after and they are still being now they shows how
successful the Star Wars films are and how profitable and
successful action films can be. For this research I found that
action films are up there with the most profitable films, this
could explain why there is being high amounts of action films
being released due to them being known to be a successful
genre.

4. What are the characteristics of the
audience in this genre?
To answers this question, I went around my school asking all types of people what type of genres
they enjoy to watch they were allowed to write 2 genres down, in the end I ended up asking 30
people. From this I found that out of 17 males 15 of them put action down but out of the 13
females I asked only 1 of them said they enjoy to watch action films. This shows to me that action
films are targeting their films at the male audience. To conclude this point, the reason that
females may not enjoy action films is due to the high amount of violence and fighting within
action films. With social classes I find that everyone could watch an action film, but if there was a
to be a social class that holds most the audience to watch action films it would be the middle
class due to these being the class that watch films most frequently. The reason for this is because
they tend to have a disposable income to see one film at any given time, also typically they will
have more time than others as the may have less commitment and one big factor is that large
amounts of the population are middle class.

5. Conclusion
From all this research I have learnt that the action genre is bigger and more popular with the
public due to the number of action films that are released and the amount of success some have
had. This research has also help me to know what I need to do when creating my action film
trailer one of them being aim it at the male audience. Also from this research I found that if I
want my film to be success I think that it has to have a bit of uniqueness about it due to them
being so many action films being released each year yours have to be different like Star Wars
that’s what made it so successful.

6. Bibliography
http://www.the-numbers.com/movies/year/2014
http://www.cnbc.com/2010/09/10/The-15-Most-Profitable-Movies-of-All-Time.html?slide=11