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INSTITUTION
A Media Studies Key Aspect
What are they?
 In Media Studies we are concerned
with the institutions that create
media texts.
In a nutshell
 Understanding institution is
about understanding:
1. who produces media texts
2. what their set of codes and
values is
3. and their relationship to us as
individuals
Ownership
 Media ownership is now concentrated
in the hands of a few companies
worldwide (seven main ones), and
these companies own examples of
many different media.
 http://www.pbs.org/wgbh/pages/fron
tline/shows/cool/giants/
Vertical Integration
 Vertical integration is
where a company buys
other companies that relate
to its core business
 An example of this is
NewsCorp. Investigate who
they own
http://www.newscorp.com/
Horizontal Integration
 Refers to when a
company moves
sideways, buying
different media.
 An example of this is
Disney
http://corporate.disney.g
o.com/corporate/overvie
w.html
Synergies
 This is the process where two
or more products are used to
promote each other e.g. A hit
film make lots of associated
products available, which in
turn helps to keep the film in
the public eye.
 Everyone’s a winner!
Film Institutions
 Hollywood
 ‘Independents’
 Cinemas
 Production companies
 Distribution companies
 Marketing companies
 BBFC
 And pretty much anything to
do with getting money!
Some interesting stats
 http://www.launchingfilms.co
m/databank/factsandfigures.p
hp

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Institution

  • 2. What are they?  In Media Studies we are concerned with the institutions that create media texts.
  • 3. In a nutshell  Understanding institution is about understanding: 1. who produces media texts 2. what their set of codes and values is 3. and their relationship to us as individuals
  • 4. Ownership  Media ownership is now concentrated in the hands of a few companies worldwide (seven main ones), and these companies own examples of many different media.  http://www.pbs.org/wgbh/pages/fron tline/shows/cool/giants/
  • 5. Vertical Integration  Vertical integration is where a company buys other companies that relate to its core business  An example of this is NewsCorp. Investigate who they own http://www.newscorp.com/
  • 6. Horizontal Integration  Refers to when a company moves sideways, buying different media.  An example of this is Disney http://corporate.disney.g o.com/corporate/overvie w.html
  • 7. Synergies  This is the process where two or more products are used to promote each other e.g. A hit film make lots of associated products available, which in turn helps to keep the film in the public eye.  Everyone’s a winner!
  • 8. Film Institutions  Hollywood  ‘Independents’  Cinemas  Production companies  Distribution companies  Marketing companies  BBFC  And pretty much anything to do with getting money!
  • 9. Some interesting stats  http://www.launchingfilms.co m/databank/factsandfigures.p hp