Major media conglomerates dominate the film industry through ownership of film studios, TV stations, record labels, magazines, newspapers and other properties. These conglomerates market and promote their films across their various businesses in a practice known as synergy. Independent producers also exist, using smaller outfits like the BBC or Film 4. The top 5 media ownership companies that dominate the UK film industry are United International Pictures, Warner Bros, Buena Vista, 20th Century Fox, and Sony. New technologies have enabled anyone to make and distribute films more easily through platforms like YouTube, while audiences can now watch films through various devices at home or on the go.