The document discusses different types of media sector ownership structures including private, public service, multinational, independent, conglomerate, horizontal integration, and vertical integration. It provides examples of each type of ownership and explains concepts like cross media divergence, synergy, and the structure and ownership of the film industry.

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Explaining the structureExplaining the structure
and ownership of theand ownership of the
media sectormedia sector
Task 1 Understand the structure and ownership of theTask 1 Understand the structure and ownership of the
media sector. P1, M1, D1media sector. P1, M1, D1

2.  Define the following and given an example of aDefine the following and given an example of a
company that does this eg Apple for verticalcompany that does this eg Apple for vertical
integration:integration:
 (This is part 1 of your “ownership of the media(This is part 1 of your “ownership of the media
sector” power point. Add these two power pointssector” power point. Add these two power points
together then add it to your blog - aftertogether then add it to your blog - after
completing this try and add more of thesecompleting this try and add more of these
technical terms and definition to your case studytechnical terms and definition to your case study
- this will gain you merits and distinctions)- this will gain you merits and distinctions)
 Also you should realistically be doing a full pageAlso you should realistically be doing a full page
of writing AND DON’T CUT AND PASTE OFFof writing AND DON’T CUT AND PASTE OFF
WIKIPEDIAWIKIPEDIA
Delete this bit when yourDelete this bit when your
donedone

3. A private ownership is a company that do everythingA private ownership is a company that do everything
themselves such as apple which have their ownthemselves such as apple which have their own
computers, iPods and phones, they also own itunescomputers, iPods and phones, they also own itunes
which people use to download music to their phoneswhich people use to download music to their phones
and iPods. They also own their own shops which youand iPods. They also own their own shops which you
can by apple products from.can by apple products from.
The advantages of having a company like this is thatThe advantages of having a company like this is that
you don’t have to pay other companies to promoteyou don’t have to pay other companies to promote
your products you can do it yourself.your products you can do it yourself.
Types of ownership:Types of ownership: privateprivate
ownershipownership

4.  A public service ownership is any sort ofA public service ownership is any sort of
business owned by the governement or localbusiness owned by the governement or local
councils in the area , businesses such ascouncils in the area , businesses such as
schools, police, natoinal health service, fireschools, police, natoinal health service, fire
service, doctors etc.service, doctors etc.
Types of ownership:Types of ownership: publicpublic
serviceservice

5. A multinational ownership is an ownershipA multinational ownership is an ownership
which is in all the countries in the world, becausewhich is in all the countries in the world, because
it is big company, so its known nationwide.it is big company, so its known nationwide.
Types of ownership:Types of ownership:
multinationalmultinational

6. Independent ownerships refer to privately heldIndependent ownerships refer to privately held
organizations. An independent businesses areorganizations. An independent businesses are
operated in an independent mode.it is usually inoperated in an independent mode.it is usually in
privately held firms in contrary to those publicprivately held firms in contrary to those public
corporations, which have been owned with thecorporations, which have been owned with the
help of allocation of shares in the stock market.help of allocation of shares in the stock market.
Types of ownership:Types of ownership:
independentindependent

7.  Conglomerate is a combination of two or moreConglomerate is a combination of two or more
corporations engaged in entirely differentcorporations engaged in entirely different
businesses together into one corporatebusinesses together into one corporate
structure usually including a parent companystructure usually including a parent company
and several subsidiaries.and several subsidiaries.
Types of ownership:Types of ownership:
conglomerateconglomerate

8. Horizontal integration is a strategy where aHorizontal integration is a strategy where a
company creates productions units for outputscompany creates productions units for outputs
which are alike, either complementary orwhich are alike, either complementary or
competitive. This means a company takes over acompetitive. This means a company takes over a
different company that make the same productsdifferent company that make the same products
to increase the money they make. The advantagesto increase the money they make. The advantages
of horizontal integration are that it is a quick forof horizontal integration are that it is a quick for
businesses to expand, the disadvantages are thatbusinesses to expand, the disadvantages are that
if the business expands too quick this can causeif the business expands too quick this can cause
problems with the management of resources.problems with the management of resources.
Types of Companies:Types of Companies:
Horizontal IntegrationHorizontal Integration

9.  When a company expands its business that areWhen a company expands its business that are
in different points on the same production pathin different points on the same production path
, such as when a manufacturer owns its, such as when a manufacturer owns its
supplier and/or distributor.supplier and/or distributor.
 Examples of vertical integration are:Examples of vertical integration are:
 A mortgage company that both originates andA mortgage company that both originates and
services mortgages and collects theyre montlyservices mortgages and collects theyre montly
payment.payment.
Types of Companies:Types of Companies:
Vertical IntegrationVertical Integration

10. Cross media divergence in the media industy isCross media divergence in the media industy is
used to give people information about a certainused to give people information about a certain
product, this is mostly done by people creatingproduct, this is mostly done by people creating
blogs on the internet to tell people about theblogs on the internet to tell people about the
different products and technology.different products and technology.
Cross Media divergenceCross Media divergence

11.  Synergy means when a large range ofSynergy means when a large range of
companies work together to make profit offcompanies work together to make profit off
one product such as Disney which make a largeone product such as Disney which make a large
amount of money from the different productsamount of money from the different products
they make such as the High School musicthey make such as the High School music
franchise.franchise.
SynergySynergy

12.  The film industry is an expensive business to be inThe film industry is an expensive business to be in
because of the costs of shooting the film, paying thebecause of the costs of shooting the film, paying the
actors&actresses, promoting the film etc. Filmactors&actresses, promoting the film etc. Film
making is a lot of work and requires a lot of stepsmaking is a lot of work and requires a lot of steps
such as turning the idea of a film into an actualsuch as turning the idea of a film into an actual
script that will interest a director to want to getscript that will interest a director to want to get
involved with that production then taking thatinvolved with that production then taking that
script to a production company such as warnerscript to a production company such as warner
brothers which then are willing to pay enoughbrothers which then are willing to pay enough
money to pay the crew working on that productionmoney to pay the crew working on that production
such as directors, writers , etc, this is if they thinksuch as directors, writers , etc, this is if they think
that the idead of the film would make enough salesthat the idead of the film would make enough sales
from the public and if it will interest them.from the public and if it will interest them.
Structure and ownership ofStructure and ownership of
film industryfilm industry