Visual content is highly effective for storytelling as 90% of information transmitted to the brain is visual. Telling stories increases mentions by 1900% compared to traditional messaging and using authentic imagery can increase conversions by 25%. Brands that use storytelling experience 70% higher annual revenue growth and clients seeing a 320% increase in engagement when using stock photos from FlashStock.

1.
TELL YOUR STORY VISUALLY
90%
90% OF INFORMATION
TRANSMITTED TO THE
BRAIN IS VISUAL
“STORIES CHANGE OUR BRAINS”
- Dr. Paul Zak, Director, Center for Neuroeconomics Studies, Claremont Graduate University
1900% INCREASE IN MENTIONS
BY TELLING STORIES VS. USING
TRADITIONAL MESSAGING
67%
67% OF U.S. CONSUMERS
TRUST CLEAR PHOTOS
MORE THAN PRODUCT
RATINGS
44%
44% OF SOCIAL MEDIA
USERS ARE MORE LIKELY
TO ENGAGE WITH VISUAL
BRANDS
Why Stories?
Why Visual?
Why Use FlashStock?
25%
25% INCREASE IN
CONVERSION BY USING
AUTHENTIC, CUSTOM
IMAGERY
Sources:
1. adage.com/article/digital/effective-ad-
creative-instagram-photo/292906/
2. greatergood.berkeley.edu/article/item/
how_stories_change_brain
3. fastcompany.com/3000794/rise-visual-
social-media, slideshare.net/
performics_us/performics-life-on-
demand-2012-summary-deck
4. heidicohen.com/5-facts-prove-visual-
content-is-a-guaranteed-winner/
5. blog.hubspot.com/blog/tabid/6307/bid/
33423/19-Reasons-You-Should-Include-
Visual-Content-in-Your-Marketing-
Data.aspx
6. Thanks to Roman Kovbasyuk, Martin
Vanco, Till Teenck, and Kokopako from
the Noun Project for imagery
7. blog.readz.com/brand-storytelling-and-roi/
70% HIGHER ANNUALIZED
REVENUE GROWTH FOR
STORYTELLING BRANDS
320%
320% INCREASE IN
ENGAGEMENT BY CLIENTS
USING FLASHSTOCK
PHOTOS