To get started with Instagram marketing, you need to create an Instagram business account by either making a new account with your company name or switching your personal profile. You should connect your business account to your Facebook page and fill out contact details. Filling out your bio with non-private information also helps. Having a business account provides benefits like being able to run ads directly on Instagram, allowing followers to contact you directly from your profile, accessing free analytics tools, and unlocking other business profile incentives and metrics.