Instagram has always lagged behind Facebook in terms of being used widely by businesses. Now, with the roll-out of Instagram Business Profiles – accounts that are officially recognised as a business will receive special tools to help measure engagement and promote business profile posts – in the same way Facebook does. Our three-step guide shows you how to set up an Instagram Business Profile and provides a couple of tips about getting the most out of your posts. Read more: http://ifactory.com.au/news/your-three-step-guide-setting-instagram-business-profile

1. Your three-step guide to setting up an
Instagram business profile

2. Instagram has always lagged behind Facebook
in terms of being used widely by businesses.
Now, with the roll-out of Instagram Business
Profiles – accounts that are officially recognised
as a business will receive special tools to help
measure engagement and promote business
profile posts.
BUSINESS PROFILES

3. 1
Tap your profile image at the
bottom right of your screen.
Tap the settings wheel.
If you can see ‘Switch to Business
Profile’ you’ve got access to
Instagram Business Profiles.
MAKE SURE YOU HAVE
THE LATEST VERSION
OF INSTAGRAM

4. 2
To continue, click the blue button
and connect to your Facebook
business page.
Once you have entered your
business contact information,
Instagram automatically pulls
details from your Facebook
business page.
SETTING UP YOUR
PROFILE

5. Use your business profile to
integrate with your Facebook page
Add contact details
View your Instagram Business
Profile performance analytics
Create Instagram campaigns using
promotional posts
2

6. 3
Like all social media channels, be
clear about what you’re trying to
achieve. Are you on Instagram to
build brand awareness?
To have an effective Instagram
Business Profile, your images need
to align with your brand values
and/or your campaign.
YOU’RE READY TO GO.
NOW WHAT WILL YOU
POST?