IRRIGATION AND POWER The major water resources in the State Damodar, Maurakshi, Barakar, North Koyel, South Koyel, Sankh, Subarnarekha, Kharkai. The net sown area is 1.8 million hectares of which 8 per cent is irrigated. The installed capacity of Jharkhand is 2,590 MW. These include 420 MW (Tenughat thermal power plant), 840 MW (Patratu thermal power plant), 130 MW (Sikkidiri Hydel project) and 1,200 MW (Damodar Valley Corporation thermal / hydro project). The potential to increase power plants in both the thermal and hydropower sectors is 4,736 MW. This includes 686 MW of bridge production. ( Jharkhand Profile 2011 Census, 22 April 2016) INDUSTRY AND MINERALS Some of Jharkhand's major industries are: Bokaro Steel Plant in the public sector, Tata Iron and Steel Company (TISCO) in Jamshedpur in the private sector. Some other important industries of Jharkhand are Tata Engineering and Locomotive Company (TELCO), Timken India Limited (Jamshedpur), Bharat Coking Limited (Dhanbad), Khilari 2 | P a g e Cement Factory (Palamu), Indian Aluminum (Muri). ACC cement (Chaibsa), Central Coalfields Limited (Ranchi), Usha Martin, Usha Beltron, Uranium Corporation (I) Limited (Jadugora), Hindustan Copper Limited (Mussabani), Tin Plate Company of India Limited (Jamshedpur), Indian Explosive Limited (Gomia), and Hindalco Bauxite (Lohardaga), etc. (India Brand Equity Foundation, 24 September 2015) This state is rich in mineral resources such as coal, iron ore, lime stone, copper ore, bauxite, pyrite, china clay, kyanite, fine clay, dolomite, graphite, bentonite, soap stone, quartz sand and silica sand. The nascent State of Jharkhand has the enormous potential for exploitation of coal, mica and other minerals particularly in Singhbhum, Bokaro, Hazaribagh, Ranchi, Koderma and Dhanbad. ( Jharkhand Profile 2011 Census, 22 April 2016) TRANSPORT Roads: The total length of roads in the State is 4,311 km included 1,500 km national highways and 2,711 km state highways. Railways: Jharkhand railway system is very developed. Ranchi, Bokaro, Dhanbad, Jamshedpur are some of the major railway stations. Aviation: Ranchi is connected with Delhi, Patna and Mumbai. Jamshedpur, Bokaro, Giridih, Deoghar, Hazaribagh, Daltonganj and Noamundi have air strips. ( Jharkhand Tourism::Cusines, 26 February 2017) TOURIST CENTERS Some of Jharkhand's major projects are: the Bokaro steel plant in the public sector, the Tata Iron and Steel Company (TISCO) in the Jamshedpure private sector. Other key projects are TELCO India Limited, Tata Iron and Steel Company (TISCO) in the Jamshedpure private 3 | P a g e sector. (Jamshedpur), Bharat Coking Limited (Dhanbad), Khilari Cement Plant (Palamu), Indian Lead (Muree), ACC Maas (Chaibsa), Central Coalfields Limited (Ranchi), Usha Martin, Usha Beltron, Uranium Corporation Limited (Jadugora), Hindustan Copper Limited (Mussabani), Indian Tinplate Jamshedpur Indian Bone Surface (Gomia), Hindalco Bauxite (Lohardaga). Apart from the above, Jharkhand has some famou

2. 1. Product diversification
2. Facebook Page
3. Instagram Business Account
4. Whatsapp Business App
5.E-commerce site

3. SUGGESTION 1

4. PRODUCT DIVERSIFICATION
To develop a product range that is in tune with trends.
Design diversification into modern contemporary products.

6. PACKAGING AND LOGISTIC RELATED DESIGN OPPORTUNITIES
The concept of packaging does not exist.
Packaging for the product can be created with the main aim of leaving an impact and adding recall value.
New creative packaging ideas will add to the handmade appeal of the applique and sindhi embroidery products.

7. SUGGESTION 2

8.  By creating own page :-

10. Through Different groups and communities:-

12. Marketplace

15. SUGGESTION 3

16. INSTAGRAM BUSINESS ACCOUNT
Why Instagram?
People come to Instagram to be inspired and discover things they care about,
which includes content from brands and businesses.
60%
of people say they discover new products on Instagram.
200 million+
Instagrammers visit at least one business profile daily.
80% increase
in time spent watching video on Instagram.
1/3
of the most viewed stories are from businesses.

17. Steps to create Instagram Business Account
Step 1: Download and launch the app
Download the Instagram app for Android from Google Play store. Once the app is installed on your mobile
phone, tap to open it.
Step 2: Let us know who you are
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your
Facebook account.
Step 3: Set up a free business profile
Within the app, find Settings, then scroll down to Switch to business account. When you have a business
account, you can add pertinent business information such as opening hours, a business address or a phone
number. Create a Business Profile.
Step 4: Post and follow users
Start posting content you'd like to see in your feed using relevant hashtags and start following similar
accounts. Go to Instagram to get started.

19. 1. Access to Instagram Insights
 When you create a business account on Instagram, you'll be
able to get insights about your stories, posts and followers.
 With an Instagram business profile, you can see real-time
metrics on how your stories and promoted posts perform, get
insights into how followers are interacting with your content
and unlock features only available to businesses that make it
easier to get noticed and drive sales.
 It shows you your performance on Instagram over the last
week - change in followers, number of posts, impressions,
reach, profile views, website clicks, and email clicks. It then
gives you detailed demographics of your followers – their
gender, ages, locations by cities and countries, and when they
are most active. Instagram Insight also lets you a view your
historical posts by engagement and impressions over a time
period you set, up to two years.
Benefits of operating an Instagram Business Profile

20. 2. Ability to Add a Contact Button
 A useful addition permitted for accounts with a Business
Profile is the ability to add a Contact button to your
profile. When somebody clicks on the button, you can set
so that they can email you, dial a telephone call with you,
or provide them with a map showing your location.

21. How Do Instagram Hashtags Drive Business Results?
Using both a variety of hashtags from different popularity categories and hashtags where your audience is actually
spending time will drive results for your business. This may come in the form of new followers, an email or phone
call, or engagement on your post.
1. The popular hashtags will give you an initial burst of activity from non-followers. Within a matter of seconds
(maybe minutes), however, your content will be buried in the archives of those popular hashtags.
2. The moderately popular hashtags will keep your content active for hours into days with more non-followers.
3. Meanwhile, your existing audience of followers is engaging with your content as they log into Instagram.
4. The Instagram algorithm looks at your content and determines that your followers are consistently liking it and non-
followers are seeing it and liking it. These are positive signals to Instagram. You’re creating great content that people
really like.
5. And then, in those niche-specific hashtags, you start ranking as a top-performing post.

23. SUGGESTION 4

24. WHATSAPP BUSINESS APP
WhatsApp Business is a free to download app that was built with the small business owner in mind.
 Create a catalog to showcase your products and services.
Connect with your customers easily by using tools to automate, sort and quickly respond to messages.
BUSINESS PROFILE
Create a business profile with helpful information for your customers like your address, business description, email
address, and website.
QUICK REPLIES
Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no
time.

25. LABELS
Organize your contacts or chats with labels, so you can easily find them again.
AUTOMATED MESSAGES
Set an away message when you are unable to answer so your customers know when to expect a response. You can also
create a greeting message to introduce your customers to your business.

27. ADVANTAGES
Using a separate messaging app for business.
Building trust through the Business profile.
Easily respond to customers with auto-replies.
Organize your customer contact list.
Promote your product or service personally and directly.
WhatsApp's catalogs offering allow businesses to showcase and share the goods or services they offer, which can
help them close sales.

28. SUGGESTION 5

29. REGISTER SELLER ACCOUNT
Company/manufacturer details
Contact details
 Email and phone number
Basic information about business
GST details are mandatory and need to be provided after registration
Bank A/c details
UPC, EAN, ISBN or ASIN or Brand Registry Document
After register, she will have access to Seller Central, one-stop portal for all selling needs.
Amazon transfers funds directly to the bank account specify in Seller Central. To review her bank account
information, she can visit the account info page in Seller Central. The funds are sent in given bank account
directly, even in the case of pay on delivery.
 When she started selling on Amazon.in, only the first payment will take 14 days, after which she will be paid
every 7-days. Also, in situations like where account is under review for validation, there’s a possibility of delay.
But, as soon as account is validated and she start selling, her payment will be processed within the next 14 days.

30. UPLOAD LISTINGS
Once she registered to sell online, she will need to list her products.
Position Products Differently
◦ Take the fast approach
◦ Take the easy approach
◦ Take the affordable approach
◦ Position it as real value
◦ Relate it with Indian heritage
◦ Offer a better guarantee
◦ Make it prime eligible
◦ Offer lower price
◦ Offer wide collection of products with different colors
◦ Position it for available for all age group

31. Build a better keyword list
Most people completely blow the development of their keyword lists. This wastes space and reduces the amount of traffic seller get to
their product pages.
◦ Title/product name
◦ Key Feature Bullets
◦ Seller name
Capture attention with enticing product titles
Title is the first exposure shoppers have to seller product so it needs to be descriptive and engaging when possible. We can suggest her to
think about the way she want to position her products. Include words that allow people to experience the product, not just read about it.
Example – Product+ Description+ Classification(Item types, colors , available in sets)+ Something unique(Highlight her art)
Create compelling bullets/feature
◦ Who you are selling to- what do they want/need when buying this product
◦ What sets you apart from all the other products
◦ What features/benefits can you list with regard to the product?
Example – Offer a wide range of fusion collection of traditional and modern work of Sindhi and applique art

32. CUSTOMERS SEE AND BUY PRODUCTS
By listing her products on Amazon, she can reach millions of potential customers & businesses every day.

33. DELIVER PRODUCTS TO THE CUSTOMER
◦ When an order has been placed for one of her products, Amazon notifies her by email as well as by Seller Central dashboard.
◦ If she choose "Fulfilment by Amazon", Amazon will take care of storage, picking, packing and shipping as well as customer
inquiries.
◦ If she don’t choose FBA, her account comes enabled with Easy Ship - amazon will pick products from her and deliver it straight
to the customer, with their world-class delivery service.
◦ She can also deliver orders same day/next day to customers in her local area (through any delivery associates or a courier
partner), then she can unlock Prime benefits for select pin codes with Local Shops.

34. RECEIVE PAYMENT
Payment for her sales (minus the Amazon Seller fees) is deposited securely into given bank account every 7 days, including Pay
on Delivery orders.
She can view her deposited balance along with tips to grow and expand her business in her Seller Central account.