Learn here everything about Instagram shopping. Also learn about how to set up an IG shop in 2021. For more information visit www.growrealfollowers.com/blogs/instagram-shopping.html

1. Instagram Shopping:
How to Set Up an IG Shop

2.  Instagram shopping feature includes everything a potential
customer might want to know before buying a product, including;
the name of the product, product image, description, price, link to
view it on an associated website, and similar products as well
which work as a marketing tool for brands to increase their sales
ROI, creditability, advocacy, awareness and leads eventually.
 In fact, many content creators, marketers, influencers & even
celebrities buy Instagram followers to increase their reputation
and become an authority in their niche.

3. What is an Instagram shop?
This intangible store allows you to promote your
products directly to your target audience through
posts, Stories, in the Explore tab, and in a distinct
Shop tab within your Instagram profile, adding
value to your marketing strategy with a native
shopping experience.

4. Some important features include-
Benefits of setting up an Instagram
shop:
 Makes shopping easier with consumer satisfaction
 Allows you to promote your branded content
 Product Detail Pages- Exhibits all of the important product information,
including description, price, and photography.
 Collections- Brands can typically curate their products under
category/theme.
 Shopping Tag- You can use it to tag products from your catalogue in your
Stories or Instagram posts, so your audience can click through to know more.
 Shop discovery tab- It provides a discovery tool for non-followers.

5. How to Set Up an Instagram Shop ?

6. 1. Become eligible
 Your business must be located in a supported market
where Instagram Shopping is accessible.
 You trade a tangible & eligible product.
 Your business complies with Instagram’s merchant
agreement and trade policies.
 Your business owns your website domain/eCommerce
website.
 You must own a business account on Instagram.

7. 2. Switch your personal account to a business/creator account
 To switch to a business profile on Instagram, your business must have an active
Facebook Page.
 Now open Facebook and click on “Create Page” from the dropdown menu.
 Then, pick your business category and give a name to your business Page.
 Upload a profile photo and a cover photo that represents your business.
 You must add a description and call-to-action that guides visitors to take action, like
visiting your website
 Now connect your Facebook page to Instagram.
 Then, tap “Switch to Business Profile,” and then “Continue” to connect to Facebook.
 Set your profile to Public. If your profile is set to Private on Instagram, you can’t switch
to a business profile.
 Hit “Continue as” to connect the Facebook Page.
 Once you see the right Facebook Page, select it and hit “Next.”
 Now, add your contact information.
 Now tap, “Done”.

8. 3. Connect to a Facebook Page
Open Instagram, go to Edit Profile.
Underneath Public Business Information,
select Page.
Now, choose your Facebook Business
Page to connect

9. 4. Upload your catalogue
You can either input every product
manually into Facebook Business Manager,
or integrate a pre-existing product
database from a certified eCommerce
platform (like Shopify or BigCommerce.

10. 5. Submit your account for review
 Now you have to submit your account for
review.
 Head to your Instagram profile settings.
 Click Sign Up for Instagram Shopping.
 Follow the steps to submit your account for
review.
 You can track the status of your application
by visiting Shopping in your Settings.

11. 6. Turn on Instagram Shopping
 Go to your Instagram profile settings.
 Select Business, then Shopping.
 Choose the product catalogue you’d
like to attach.
 Hit Done.

12. 7. How to Sell merchandise via
Instagram Shop
 After creating an Instagram Shop, a new “View
Shop” button will appear on your business’s
Instagram profile page.
 From here, users will be able to explore your
products, click to find out more, and buy.

13. THANK YOU
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