If you want to generate more sales on Instagram you can get started by creating a shoppable Instagram account. Here is how to accomplish that.

1. How To Create
A Shoppable
Instagram
Account

2. Shoppable Instagram
account can increase
sales as makes it easy to
visit your website and buy
products.

3. Content
#1 What is a shoppable post
#2 How to set it up
#3 How to produce shoppable content
#4 How to write better captions
#5 Why you should team up with influencers
#6 How to synchronise website with Instagram
#7 How to share photos of your product

4. What Is A
Shoppable Post?

5. Instagram shoppable posts are posts where a white bag icon appears on the bottom
left corner.
Sometimes this icon is accompanied by the text ‘Tap to view products’.

6. When you tap this popup, a new page opens where you can see a larger
picture of the product and more details.
A ‘Shop Now’ option also appears. When users tap this, they are redirected to
the company’s website where they can purchase it.

7. How Many Sales Do You Have From
Instagram?
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8. How To Set It Up

9. Instagram is beta testing this feature and are gradually rolling it out to a few
businesses at a time.
Among these beta testers are 30,000 businesses whose sites run on Shopify.
Sign up for the updates if you want to be notified as soon as this feature is available to
more businesses here.

10. In the meantime, you can take
a few steps to ensure you are
ready.

11. Convert your regular Instagram account into a
business account, if you haven’t already.
Go into settings and click on ‘Switch to Business
Profile’.

12. Connect your businesses’ Facebook
page to this business account.
Fill in your contact details and your
account will be setup.

13. Create a Shopify
account.
Add your products to
it.

14. Connect your Shopify account to your Facebook page
and create a Facebook product catalog.

15. Add your catalog to Instagram.
When you are approved to
tag products, you will get a
notification.

16. READ THE FULL ARTICLE

17. How To Produce Shoppable Content

18. Publish posts like this and make the products shoppable by tagging them.

19. Choose an Instagram optimized
background photo, upload it onto an
editor and add items like text, icons,
more photos, etc. to it and it will be
ready for publishing.
Content can be in the form of
quotes, quick tips, memes, comics
and more.

20. How to Write Better
Captions

21. Describe the products
featured in the photos in the
caption: list the features and
benefits of the products.
Let users know that they can
learn more by tapping the
white icon in the bottom
corner. This should be your
call to action.

22. Why Should You
Team Up With
Influencers

23. An important component of a shoppable Instagram account is trust.
A quick way to boost this is by teaming up with an influencer for an Instagram
takeover.

24. If you are looking for inspiration on how to organise Instagram takeovers, you
should checkout Sonyalpha’s account.

25. How To
Synchronise
Website With
Instagram

26. Make your Instagram photos shoppable by displaying them on
your website.
This way if something catches their attention on your website, they
can check it out.
Example of this on the Puravida website.

27. Photos from Instagram containing
their products are displayed on the
website.
If you click on the photo a popup
appears displaying all the products
in the photo.

28. Share Photos
of Your
Products in
Action

29. The best way to promote your
products in shoppable posts is by
publishing pictures of them being
used.
If your products are clothes, share
photos of people wearing those
clothes.

30. Then tag the products in the photos.
As people will see the products in
action, they can picture themselves
using them.
Take professional photo by your
company or you can use user
generated content instead.

31. is a conversion growth using user generated content
4.5%
User generated can be more effective in selling your products as they
will appear very natural.

32. Here is an example of a company that publishes user generated content.

33. Care about your
followers by creating
quality content

34. Thanks for
reading
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