Marketing automation software allows companies to streamline and automate marketing tasks to improve efficiency and increase revenue. It simplifies marketing campaigns and enables companies to reach more prospects. To utilize marketing automation effectively for account-based marketing, companies should start with in-depth research to build a target list of interested accounts. The software then helps execute campaigns, measure responses, identify and qualify leads, move them through nurture cycles or to sales, and analyze marketing performance. Marketing automation makes the process easier while allowing companies to continuously learn and improve strategies.

1. How Marketing Automation
Can Help Your Account BasedCan Help Your Account Based
Marketing EffortsMarketing Efforts

2. Marketing…What?
Marketing
automation is a
software tool that
allows companies to
streamline,
automate, and
measure marketing
tasks so they can
increase operational
efficiency and grow
revenue faster.
Marketing Automation!

3. So What Does it Do?
It simplifies a companies marketing
campaign as well as allowing a
much bigger potential for reaching
new prospects

4. What You Will Need to Do
RESEARCH
You’re going to
need to do a lot of
research first in
order to put
together a strong
target list

5. This will aid you in
your Account
Based Marketing
process
Knowledge is
power in ABM!

6. Marketing Automation’s
7 Step Process

7. #1 Build a Target List

8. How?
Use your research and construct a
list of companies that may be
interested in you

9. #2 Execute Campaign

10. Put your campaigns out there
for your target list to see

11. #3 Measure Email/Website
Behavior

12. The marketing
automation
software will
measure the
effectiveness of
your outbound
emails and current
website

13. It is important to pay
attention to where
your marketing
campaigns are going
and what they are
saying
It would look very
bad if you sent a
construction
company a
campaign focusing
on flower
arrangements

14. #4 Identify Leads
Leads

15. It will then help to show what
prospects were positively
affected by your marketing
campaign
I HATED IT!

16. #5 Move Qualified
Leads to Sales
Qualified Leads
Sales

17. From here there will be a
suggested list of who to move
into your CRM (Customer
Relationship Management)
It is because of
these reasons…
we have decided
to choose…

18. #6 Move Possible Lead to
Nurture Cycle
Nurture

19. Continue with a
marketing
campaign to
prospects who
seem genuinely
interested

20. #7 Measure Marketing
Performance

21. Using Marketing Automation, you will
be able to see statistically what
marketing campaigns worked and
what didn’t

22. Marketing
 It makes your business life easier
 Allows for a constructive learning process
 Frees up your marketing team to
Create more ABM strategies
IT!USE
Automation

23. For More Information…
For more information about Marketing Automation and how
to build your target list visit us at:
http://www.salesquest
.com/resources/target-account-based-marketing/