There are 6 main types of emails for email marketing: welcome emails, offer emails, value/reorder emails, survey emails, product launch/announcement emails, and breakup emails. Effective email marketing requires putting in work on content, time, and money. It is important to avoid exclamation marks and block letters in subject lines, conduct A/B or multi-variate testing, only use opt-in subscribers, include an unsubscribe link that works for 30 days, provide contact details, and have sincere and valuable content.

1. 6 types of email marketing
LINKS & TIPS

2. Pros and cons of email marketing
When to go for it When to avoid
1. More reach than FB, Insta, YT etc
2. 24x7 accessibility, from anywhere
3. Smart marketing can increase ROI
1. Flooded inbox of users
2. Out of 100+ mails/day, 30 are blocked
as spam, 90+ fill the inbox
3. Annoying, 0-value content turns people
off
Email marketing works only if you put in the work, i.e. content, time &
money

3. Types of emails
1. Welcome email – The “thanks for subscribing” mail
2. Offer email – As the name goes, it works for free gifts and anniversaries
3. Value email / reorder – Tips and tricks plus buy more mail
4. Survey email – The “we want your feedback” mail
5. Product launch / announcement email – The strategic mail
6. Breakup email – “You’ve abandoned cart” or “not heard from you” mail

4. Make sure …
 No exclamation marks and block letters in subject line are used
 A/B testing or multi-variate testing is used for checking how your mail is
ultimately delivered
 Opt-ins are a must
 Unsubscribe link is provided and it works for 30 days after the mail is sent
 Contact details are included
 Rented list of subscribers is not used
 You should be sincere, from content and all-through your value

5. Helpful links
 For “which email marketing software to use” - https://websitesetup.org/best-
email-marketing-services/
 For mass mailing apps - https://www.techrepublic.com/blog/five-apps/five-
mostly-free-mass-mailing-applications/
 For whys and hows of spam - https://mailchimp.com/help/my-campaigns-are-
going-to-spam-folders/
 For content – angelica.tara@gmail.com