The Future of Marketing is Inbound MarketingHubSpot
What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. (Brandsource Convention Presentation by Mike Volpe.)
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
The Future of Marketing is Inbound MarketingHubSpot
What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. (Brandsource Convention Presentation by Mike Volpe.)
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Complete SEO 2014 checklist, for any new start up website. is all about attracting non-paid search traffic to a website based on probable keywords searches in Google. Checklist is the best practices for the SEO 2014 google search results.
Amidst the pool of millions of content on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! Learn all about OG tags from our blog and drive more clicks. https://www.webguru-india.com/blog/what-is-open-graph-meta-tag-a-detailed-overview/
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Dofollow and nofollow links in seo how they impact rankings in 2020Aman Singh
If you’re new to SEO, one of the most important things to understand is link building.
Links are an important part of search engine optimization (SEO) and help in achieving top-ranking positions in SERP.
But you have to understand the value of links. In this article, I’m going to cover EVERYTHING you need to know about nofollow vs dofollow links:
What they are? Why they’re important? And how do they impact SEO?
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Complete SEO 2014 checklist, for any new start up website. is all about attracting non-paid search traffic to a website based on probable keywords searches in Google. Checklist is the best practices for the SEO 2014 google search results.
Amidst the pool of millions of content on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! Learn all about OG tags from our blog and drive more clicks. https://www.webguru-india.com/blog/what-is-open-graph-meta-tag-a-detailed-overview/
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
Dofollow and nofollow links in seo how they impact rankings in 2020Aman Singh
If you’re new to SEO, one of the most important things to understand is link building.
Links are an important part of search engine optimization (SEO) and help in achieving top-ranking positions in SERP.
But you have to understand the value of links. In this article, I’m going to cover EVERYTHING you need to know about nofollow vs dofollow links:
What they are? Why they’re important? And how do they impact SEO?
A discussion of digital marketing as presented to Qotuf on 28 February, 2017
Topics include:
Channels and their best uses
Developing a strategy
Best tools
With increasing emphasis on effectiveness from online marketing programs (and budgets), learn how your organization can utilize its blogging program to enhance your search, social, and lead generation work.
- Create a socially integrated hub for all your activities
- Develop a keyword approach that is based on what's happening now to support your primary keyword approach
- Demonstrate two way communication trends that are measurable
- Use the Edelman Trust wisdom that "people buy from people like them" to generate leads
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
Mobile-Focused, & Visually Rich Web Stories For Your Website To Get You MORE ...nicco corporation ltd
Mobile-Focused, & Visually Rich Web Stories For Your Website To Get You MORE Traffic, Sales & Profits
Brands are increasingly using stories to show their newest products, designs & run special promos
Local Businesses are using stories to create a buzz about their products & services in their local markets
Anyone looking to create, design, monetize and distribute engaging web stories without any coding or technical skills
Pick From 50+ Done-For-You Web Stori Design Templates
Our team of expert designers, marketers & coders have created over 50 templates for you to use.
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These guys normally sell such templates for $49 each. But they have made these 50 templates exclusively for Stori members…
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Anyone looking to create, design, monetize and distribute engaging web stories without any coding or technical skills
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Digital marketing training course 2016 - seoupsurge.comseoupsurge
Digital marketing training course structure and basic primer covering 10 essential & most important steps of digital marketing tasks. seoupsurge.com designed this online marketing tutorial with adequate exposure to seo, smo, ppc, online branding, content writing copy writing, online branding, web graphics, social media promotion and reputation management
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it!
This is the original session description:
Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.
Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
Acquire an All Access Pass to Club GoogleJes Scholz
Optimising crawl budget and encouraging search engine indexing are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? Let's into the optimal way to get your content into search engines fast.
Learn how to leverage the immersive capabilities of virtual reality. Leverage, business VR, make money, make more money, control minds, immersive experiences. You are an experience.
HeroConf 2016 - Keys to an Effective PPC Account StructureJes Scholz
PPC is not only about creative ads that connect to people. There is also a highly technical aspect. Learn how to utilise account structure to produce impressive ROI.
SearchLove 2016 - WhatsAppening with Chat App MarketingJes Scholz
Why is chat app marketing becoming popular now? What are some best practice examples? How do I launch my own messenger app? What is in the future for inbound marketing? The questions are more were answered at SearchLove 2016.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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