On Thursday, March 10, 2016 Sr. Director of Audience Development, Chris Muller, presented a webinar session on the importance of measurement in relation to engagement, covering bounce rates and other valuable metrics.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Solving the Mobile Mystery: Tips for Achieving Your Content Goals on an Evolv...Taboola
Webinar led by Taboola's Senior Content Strategist, Inbar Yagur, on the challenges that come with promoting content on mobile, and a few tips and tricks to overcome them. She'll be sharing mobile best practices related to testing strategies, engagement and conversion.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Publisher Monetization: Next Generation of Prime TimeTaboola
The realm of digital publishing is undergoing a sea change, as people gain access to a multitude of new tools for consuming and sharing content online. Publishers are also adopting new means for monetizing content and increasing engagement with editorial content.
This slide deck was presented by Adam Singolda, Taboola's Founder and CEO, at IGNITION 2013 - Future of Digital.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Solving the Mobile Mystery: Tips for Achieving Your Content Goals on an Evolv...Taboola
Webinar led by Taboola's Senior Content Strategist, Inbar Yagur, on the challenges that come with promoting content on mobile, and a few tips and tricks to overcome them. She'll be sharing mobile best practices related to testing strategies, engagement and conversion.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Publisher Monetization: Next Generation of Prime TimeTaboola
The realm of digital publishing is undergoing a sea change, as people gain access to a multitude of new tools for consuming and sharing content online. Publishers are also adopting new means for monetizing content and increasing engagement with editorial content.
This slide deck was presented by Adam Singolda, Taboola's Founder and CEO, at IGNITION 2013 - Future of Digital.
Discovery: Intersection of Content and ConversionTaboola
Digital Brand Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Taboola was a presenting sponsor in Atlanta and this is the deck from their on-site sesion.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
Google AdWords used to be a great way to get targeted traffic. For many online marketers, those days are simply over.
Over the past several years, just about everybody joined the paid search party, driving CPC ever higher. At the same time, people have developed a severe case of ad blindness. The result is a steady decline in returns from search advertising. As a matter of fact, AdWords stopped making any sense in many industries.
So what’s next for traffic acquisition?
Native advertising, also known as organic advertising, is taking the world by storm. Great content, promoted through sophisticated recommendation engines to the right audience, at the right time, has proved to drive more engagement and better conversion rates.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
For more growth hacks and content marketing tips, visit out blog: http://roy.roypovarchik.com.
These are the slides for my "Growth Hacks Through UX Tour" talk.
I gave the talk over 80 times in over 4 different countries in the past 2 years.
Hope you'll enjoy them.
To learn more,
Check out: http://roypovarchik.com
Schmooze optimization: How it increases views, improves engagement, and boost...Greg Jarboe
According to Wiktionary, ‘schmooze’ means “to talk casually, especially in order to gain an advantage or make a social connection,” and ‘optimization’ means “the design and operation of a system or process to make it as good as possible in some defined sense." So, schmooze optimization is the process of making casual conversation with influential individuals who can help you increase views, improve engagement, and boost earnings on YouTube. Greg will share the latest best practices and strategies for keeping the digital video industry’s top creators, marketers, and brands current and competitive in an ever-changing market.
How to become a you tube expert in less than 15 yearsGreg Jarboe
Greg Jarboe's presentation, "How to become a YouTube expert in less than 15 years (without too much trial and error)," to Ask Avi Arya University and Internet Moguls on March 25, 2021.
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
Discovery: Intersection of Content and ConversionTaboola
Digital Brand Masterclass will show senior management and technical leads how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Taboola was a presenting sponsor in Atlanta and this is the deck from their on-site sesion.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
Google AdWords used to be a great way to get targeted traffic. For many online marketers, those days are simply over.
Over the past several years, just about everybody joined the paid search party, driving CPC ever higher. At the same time, people have developed a severe case of ad blindness. The result is a steady decline in returns from search advertising. As a matter of fact, AdWords stopped making any sense in many industries.
So what’s next for traffic acquisition?
Native advertising, also known as organic advertising, is taking the world by storm. Great content, promoted through sophisticated recommendation engines to the right audience, at the right time, has proved to drive more engagement and better conversion rates.
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
For more growth hacks and content marketing tips, visit out blog: http://roy.roypovarchik.com.
These are the slides for my "Growth Hacks Through UX Tour" talk.
I gave the talk over 80 times in over 4 different countries in the past 2 years.
Hope you'll enjoy them.
To learn more,
Check out: http://roypovarchik.com
Schmooze optimization: How it increases views, improves engagement, and boost...Greg Jarboe
According to Wiktionary, ‘schmooze’ means “to talk casually, especially in order to gain an advantage or make a social connection,” and ‘optimization’ means “the design and operation of a system or process to make it as good as possible in some defined sense." So, schmooze optimization is the process of making casual conversation with influential individuals who can help you increase views, improve engagement, and boost earnings on YouTube. Greg will share the latest best practices and strategies for keeping the digital video industry’s top creators, marketers, and brands current and competitive in an ever-changing market.
How to become a you tube expert in less than 15 yearsGreg Jarboe
Greg Jarboe's presentation, "How to become a YouTube expert in less than 15 years (without too much trial and error)," to Ask Avi Arya University and Internet Moguls on March 25, 2021.
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
MEDECIN DU MONDE
Médecins du monde est la seconde organisation humanitaire sur plan de la notoriété après médecins sans frontière dont elle est d'ailleurs "issue".
En effet MDM a été crée en 1980 par une quinzaine de "dissidents" de MSF dont Bernard Kouchner. De cette scission provient la différence d'idéologie des 2 structures. La création de MDM découle de la volonté de quelque uns de coupler l'action humanitaire à l'information et à l'engagement politique.
Ainsi si MDM organise principalement des missions humanitaires dites "classiques" (urgences, crise et long terme) elle s'implique beaucoup dans la dénonciation des horreurs de la guerre comme pour le Rwanda en 1995 et le témoignage de ce qui se passe loin de nos de frontières. Parallélement aux actions à l'étranger MDM lutte également contre l'exlusion en France avec ces antennes régionales des consultations gratuites pour les toxicomanes notament et les campagnes de préventions.
L'orientation plus politique de MDM en fait plus complément de MSF qu'un concurrent.
reseauprosante.fr
PROCESS PARAMETER OPTIMISATION IN WEDM OF HCHCR STEEL USING TAGUHI METHOD AND...IAEME Publication
Wire Electrical Discharge Machining (WEDM) is used as a valuable machining tool in the world of non-traditional machining due to various features which includes higher degree of accuracy, fine surface quality and good productivity. WEDM consists of large number of process parameters,
thus it is difficult to obtain a combination of optimum parameters which provides higher accuracy. Optimization of a single response is often carried out with the well known technique Taguchi method. This method results in the solution which gives optimum value of each response
L’économie Digitale Wallonne en Mouvement - Jacques PlatieauNRB
Jacques Platieau, Country General Manager IBM Belux, un des principaux partenaires de NRB et de son projet Big Data, expose la vision d'IBM quant à sa contribution à la Wallonnie.
On entre dans l’ère cognitive (the cognitive era). Les systèmes qui nous comprennent (dans notre langue) et qui comprennent le monde hyperconnecté qui nous entoure.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Pinpoint, Prepare, and Perform with Web AnalyticsKatie Vojtko
Dec 5 presentation at the Bayer Center for Nonprofit Management. The 3-hour course included website, social, and email metric lessons. Nonprofit professionals from the Pittsburgh region were in attendance.
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Webinar - Measuring What Matters with Google Analytics - 2015-12-3TechSoup
George Weiner, founder of Whole Whale, helps make sense of Google Analytics. He'll show you how to track social, content, and user behavior; analyze the numbers; and become an action-oriented, data-driven organization.
A User Experience Audit (UX Audit) is a method for identifying problematic areas of a digital product, exposing which aspects of a website or mobile application are causing user frustration and inhibiting conversions.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
On Thursday, March 9th 2017, Lena Chudasama, Sr. Success Manager at Taboola, Jonathan Riftin, Taboola Partners Lead, and guest speaker Christopher Butlin, CEO of Stringo Media, joined to host the live session of "All Things Taboola." This was the first broadcast in the three-part series in which they will cover everything you need to know about Taboola's discovery platform. Why is this the best solution for your agency and how to pitch it to your clients. Join the team and become an expert in a few steps!
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
Advertising Laws & Regulations in Content DiscoveryTaboola
On Wednesday, October 28th, Taboola's global policy and legal team presented a webinar on how the new space of content discovery fits under traditional advertising law.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Turning Stories Into Dollars: How to Create a Content Marketing Machine that ...Taboola
On August 26, 2015, Ran Gishri (VP of Audience Development, Taboola) and Josh Johnson (VP, Influence & Co.) led a webinar discussion on the strategies for creating and distributing content that will drive sales and increase conversions for your business.
Getting Your Content to Convert: Taboola's Content Marketing West Coast Works...Taboola
Taboola hit the West Coast from August 11th-13th 2015 conducting Content Marketing Workshops in three major cities: Seattle, San Francisco and LA. Speaker and Senior Content Strategist, Inbar Yagur, led an interactive session emphasizing the steps you need to take to create great content and a successful campaign.
Topics included how to build an effective content strategy, engage your audience, accomplish user action and more.
Discovery: Intersection of Content and ConversionTaboola
Digital Finance Masterclass was a half-day event hosted in New York City where digital experts presented attendees with ways they can deploy the latest tools and techniques to generate new business and retain loyal customers.
Taboola's VP of Media Sales, Zev Gollender, presented examples of content campaigns running on Taboola's platform and shared best practices for creative, distribution, and optimization.
Content Marketing Revolution: How to Generate Quality Traffic in 2014Taboola
2014 is being touted by many as The Year of Content. When done well, content marketing is good old-fashioned storytelling, which is more compelling than traditional, in-your-face advertising. Great content builds trust, is more likely to be shared in social media, has a long-lasting impact, and is great for SEO.
But the widening sea of content being churned out so many is making it increasingly difficult for brands to surface their content to a targeted audience, at scale.
Content recommendation platforms have become a key tool for ensuring content is viewed by targeted audiences, helping marketers lift brand awareness, build traffic, and generate product interest through content, at a highly competitive CPC/CPA.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
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2. Agenda
• Introduction
• Defining bounce rate
• How analytics tools measure bounce rate
• What does/does not count as a bounce
• Modifying your analytics software to more accurately
track bounces
• How your bounce rate can affect your traffic
• Six metrics you can use to measure engagement
• Q&A
4. Defining Bounce Rate
Percentage of
sessions
(visits) with a
single tracked
interaction
Percentage of
users who don’t
watch a video
Percentage of
non-converting
users
Percentage of
users who stay
on my site < 1
minute
Percentage of
people leaving
my site
5. How Analytics Tools Track Sessions & Pageviews
Views Page 1
(tracking
beacon sent)
User
Enters Site
Clicks
Internal Link
Views Page 2
(tracking
beacon sent)
?
User Not
Seen Again
on Site
Recorded: 1 User, 1 Session, Two Pageviews
Recorded: 1 User, 1 Session, 1 Pageview
User
Enters Site ?
User Not
Seen Again
on Site
Views Page 1
(tracking
beacon sent)
7. Default Analytics Setups Do Not
Count These As Bounces
1. A user visits your site, reads the page, and clicks to another page
2. A user visits your site, begins a purchase funnel that takes them to
another URL, then leaves without purchasing
3. A user visits your site, performs any action that is tracked by your
analytics package (such as watching a video that has an attached event),
then leaves
4. A user visits your site, reads that page, closes your tab … then returns to
your site within 30 minutes and reads multiple pages. (Not a bounce since
the session is still active* in both GA and Omniture)
* Except if the user clears their cookies, or the time zone for your account passes to the next day
8. Default Analytics Setups DO
Count These As Bounces
1. A user visits your site, reads the page they landed on, and hits the back button
2. A user visits your site, reads the page they landed on, and closes their
browser/tab
3. A user visits your site, clicks the “share on Facebook” button, then leaves
4. A user visits your site, fills out a form (remaining on that page), then leaves
5. A user visits your site, watches an embedded Youtube video, then leaves
9. • Add an event that fires if a user stays on your page over X seconds
a. setTimeout ("_gaq.push(['_trackEvent', '30_seconds', 'read'])",30000); [Google Analytics]
b. setTimeout (“ga(‘send’,’event’,’30_seconds’,read’)”,30000); [Universal Analytics]
• Fire an event when social media share buttons are clicked
• Track video plays, or interaction with any other media, with an event
• If you use infinite scroll or any other form of continuous consumption, make
sure you’re accurately tracking page views on the second piece of content
Modifying Your Analytics Setup to
Track a More Useful “Bounce
Rate”
10. Your Bounce Rate Will Vary Across
Different Segments:
• Different Pages
• Traffic mediums
• Different paid campaigns/sources
• Demographics (age, sex, location)
• Combinations of these
11. Facts and Myths: Your Bounce Rate CAN
affect both your Google and Facebook Traffic
• It has never been confirmed that Google uses bounces back to
search results in their ranking algorithms, but it make sense
that they do - an immediate bounce back means the user
wasn’t satisfied with your page!
• On August 25, 2014, Facebook announced that the time spent on
a page would be a factor in news feed ranking
12. Facts and Myths: Your Bounce Rate CAN
affect both your Google and Facebook Traffic
Image Source: moz.com
13. Final Notes About ‘Bounce Rate’
1. A ‘bounce’ is not necessarily a bad thing: you may have delivered what they
were looking for in a single page view.
2. Bounce rates, as measured by analytics tools, can be manipulated. We can
affect bounce rate with our implementation so be deliberate with
implementation choices.
3. Tracking engagement metrics that directly lead to our KPIs matters much more
than focusing on bounce rates!
14. Many Different Metrics Can Be
Used To Measure Engagement:
#2
Pages Per
Session
#5
Video/Gallery
Consumption
#3
Sessions per
User
#4
Conversion
(signing up or
purchasing)
#1
Time on Site
Conversion
#6
Other
Custom
Events
15. 15
Engagement Metric #1:
Average Time on Site (Session Duration)
How Google Analytics and Omniture track session duration:Google Analytics:
Chartbeat:
16. Engagement Metric #2:
Pages Per Session
Note: More than other engagement metrics, this metric is driven by page design how
you present related/other content to users
18. Engagement Metric #4:
Conversion
Goal Flow in Google Analytics:
Note: You choose your conversion metrics - this can be completing a form, purchasing something,
viewing a specific page, or anything else that’s important to your business.
21. Bonus:
Track Engagement Metrics that
lead to your KPIs
Ad Revenue = (visits/user) * (pages/visit) * (users) * ($/pageview)
Ad Revenue is a function of: Frequency x Depth x Audience x RPM