Hello and Welcome to the course ‘Mobile App Entrepreneur – A Practical Lessons’. In this course, you will learn about the basics of all the areas associated with mobile app development, right from idea conceptualization to production release of the app and perform post-production activities. This course is divided into three stages, Pre-Production, Production and Post-Production. You might have seen courses focusing on only one topic where you have no clue of things to take care before and after topic you just learned. Hence, I have come up with this comprehensive course, where I would touch base on all the areas of Mobile App development, which are very much essential in becoming successful as a mobile app entrepreneur. Having said that, you will be learning various different topics in this course. Pre-Production Activities 1. Conceptualization of Idea or How to test a Business Idea 2. Outsourcing vs In sourcing 3. Deciding iOS, Android, Windows or All 4. Pricing Models 5. NDA (Non-Disclosure Agreement)
This is a training that I have kept for new beginning entrepreneurs that want to optimize and advertise their key words to improve their marketing communications and to achieve their entrepreneurial goals.
Making money fast the best 30 tips for making money everywhereMukhtiar Ali Khan
Hardly anyone has yet to ask themselves the question of how to make money quickly and easily. In fact, there are many ways to supplement the household budget or generate a handsome extra income. Thanks to digitization and the proliferation of smartphones, making money on the internet is possible for everyone without much effort. But even without a computer and mobile phone, there are numerous ways to get money quickly and easily. The guide uses 30 tips to explain how consumers can generate lucrative revenue offline as well as online.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products. Learn all about Advertising on Instagram in this segment of Instagram Marketing Strategies for Small Businesses.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
From the point of view of customers, mobile has undoubtedly made their lives easy. With advent of apps, everything; right from buying grocery to apparels has fallen right to the finger tip of your target users. All this has entitled that digital marketers ride this boom and advertise their apps exactly where people are present – On mobile phones. So to reach users finger tips, the right method to utilize is ASO (App Store Optimization).
We are a widely known mobile app development company that creates highly robust and interactive mobile applications with elegant UI, amazing features and efficient code.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
This is a training that I have kept for new beginning entrepreneurs that want to optimize and advertise their key words to improve their marketing communications and to achieve their entrepreneurial goals.
Making money fast the best 30 tips for making money everywhereMukhtiar Ali Khan
Hardly anyone has yet to ask themselves the question of how to make money quickly and easily. In fact, there are many ways to supplement the household budget or generate a handsome extra income. Thanks to digitization and the proliferation of smartphones, making money on the internet is possible for everyone without much effort. But even without a computer and mobile phone, there are numerous ways to get money quickly and easily. The guide uses 30 tips to explain how consumers can generate lucrative revenue offline as well as online.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products. Learn all about Advertising on Instagram in this segment of Instagram Marketing Strategies for Small Businesses.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
From the point of view of customers, mobile has undoubtedly made their lives easy. With advent of apps, everything; right from buying grocery to apparels has fallen right to the finger tip of your target users. All this has entitled that digital marketers ride this boom and advertise their apps exactly where people are present – On mobile phones. So to reach users finger tips, the right method to utilize is ASO (App Store Optimization).
We are a widely known mobile app development company that creates highly robust and interactive mobile applications with elegant UI, amazing features and efficient code.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
Website design and development agency in india, Don’t fall behind the Compet...SAURABH SHANKER SINGH
if you are saying, you are not doing good in business, there is not enough market nowadays. Big corporation are playing foul, small businesses are charging less
A complete guide to developing a beautiful e commerce mobile application like...Bytes Technolab Inc.
Amazon, Flipkart, eBay, and Shopify the most trending eCommerce applications that people generally used for online shopping. Currently, the way do the business is different from traditional business methods. Most businesses create own shopping applications like Walmart, Amazon, Flipkart, eBay, Shopify and many more to sell stuff online. The trend of online shopping is increasing because no one wants to waste precious time standing in long queues at the market place and they don’t want to wait for their turn during payment. Well, with the eCommerce applications, all can be able to do shopping from home without wasting fuel and time.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
best Digital marketing institute in Laxmi Nagar mohit597829
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
4 Top Trade Secrets to Increase App DownloadsOn Tap Growth
We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
Facebook marketing for business - 10 tips for better engagement
We believe this article helped you with the benefits of Facebook marketing for business. Are you Looking Social Marketing Company for your Business? Smarther is expertise in Search engine optimization (SEO), Search Engine Marketing (SEM) and Digital Marketing. Get a free quote now by click here or contact us smarther@outlook.com.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
3. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
6. Outsourcing Insourcing
Cost
Resource
Control
Location
a] More Expensive
b] Need to define a
new process, new
division
a] Less Expensive
b] Outsourcing to a
well established
organization
a] Resources are
outside of an
organization
b] Usually non-core
activities are
outsourced
a] Resources are
inside of an
organization
b] Usually Core
activities are Insourced
Minimal managerial
control over the
methods of an
outside
organization.
Better Managerial
control over the
methods of an
Inside organization.
Different time
zones can be
troubling for direct
management
Team is available
in the same time
zone and easy to
manage
7. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
13. Fixed Price Model Advantages Disadvantages
1) Finalized pricing 1) Rigid Terms
2) Strict ETAs 2) Long Planning
3) Predictability: 3) Mis-communication
4) Managing the process:
14. Time & Material
Model
Advantages Disadvantages
1) Flexible Requirements 1) Indeterminate deadlines
2) Hourly Rate payment 2) Indefinite budget
3) Product Quality
3) Process need to be
managed
4) Transparency 4) Hard Decisions
15. Milestone Model
Advantages Disadvantages
1) Paying on actual delivery 1) No Fixed Price
2) Better control on results 2) Long Disputes
3) Criteria
3) No rigid timeframe
4) Lack of trust
16. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
17. App Development & Miscellaneous
Activities in Parallel
Hard-won, Street smart lessons to become Mobile App Entrepreneur
18. Requirements Design
Development Development
Testing Deployment
App Logo/Icon
Privacy, Terms
& Conditions,
Disclaimers
Business Model
Domain
Registration &
Hosting
iTunes & Google
Play store A/C
Creation
Opening Payment
Gateway Account
Company
Registration
IP Registration
/Copyright
Production
Release
Software Development Miscellaneous Critical Activities
Work on
Promotional
Website
Work on
Explainer Video
19. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
20. App Logo & Design
Hard-won, Street smart lessons to become Mobile App Entrepreneur
21. 1. Ask the questions and understanding the target
2. Research and Brainstorming
3. Hire a Freelancer to work on your app logo/icon
App Icon/Logo Strategies
22. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
24. Domain Registration & Hosting
10 Tips Before You Buy a Domain Name
Source: MediaTemple
1. Do your homework
2. Buy domains that are easy to type and remember
3. Avoid slang terms
4. Buy a domain that’s shorter rather than longer
5. Stick with .com if you can
6. Don’t buy trademarked domains
7. Don’t buy a domain name that’s too similar to an
existing site
8. Hyphens are a mixed bag
9. Avoid numbers
10. Check availability on social media sites
25. Where to buy domain and hosting?
Top domain sellers,
1. GODADDY 6. DOMAIN.COM
2. NAMECHEAP 7. REGISTER.COM
3. ENOM 8. DREAMHOST
4. OVH 9. SITEGROUND
5. 1AND1
Source: MediaTemple
26. Important Tips for domain registration:
❖ Buy a domain as soon as you decide on something
❖ Because, if you delay, the same domain would cost you more than what you have seen for the
first time.
❖ The domain sellers generally, increase the price of the domain based on hit rate and few other
factors.
❖ Its better to purchase the domain, if you decide on something sooner rather than later
❖ Initially go for just domain, hosting & SSL certificate with basic package. Later you can go for
advanced package, as and when user base and data increases
27. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
29. What is social media marketing for Mobile Apps?
Marketing & Promoting of your app via social media platforms like Facebook, Instagram, Twitter, Google+,
Blogs etc.
Social
Media
Marketing
Strategies
Planning
Creating a
Good
Content
Humanizing
the Content
Reward user
for
downloading
Google+
Twitter
Facebook
Share the
App Content
Instagram
Images
Source: FourtSource
30. Source: FourtSource
❑Planning Well Ahead
❑Create Value Based and User Generated Content
❑Humanize Your Content with Social Media
❑Reward Users for Downloading Your App
❑Google+
❑Twitter
❑Facebook
❑Instagram
❑Encourage Users to Share Your App Content
❑Images Are Worth A Thousand Words
Social Media Marketing Strategies
31. Summary:
1. Social Media Marketing is a continuous effort
2. It needs to be keep improving based on market changes, user’s feedbacks
3. It needs significant amount of time, effort and money in order to become
successful
4. If you are not sure about this, its better to learn before you get into this
5. If you don’t have time, you can outsource the work to any agencies
6. There is no rules are guidelines created to follow, to become successful
7. There are plenty of free materials available on YouTube in terms of tutorials.
8. There are online courses available on digital platforms like Udemy, Coursera,
eDX etc to pay and learn
32. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
34. What is Instagram Ad Campaign?
An ad campaign via Instagram social media platform to reach their audiences to create leads and downloads
Instagram
Ads
Photo
Ads
Video
Ads
Carousel
Ads
Stories
Ads
Canvas
Story
Ads
Types of Instagram Ad
Source = Shopify
35. Photo Ads
A Photo Ad is one simple photo in landscape or square format.
Video Ads
Instagram used to have a 15-second limit for videos, but it has
since lifted that rule. Now, videos can be up to 60 seconds long
and shot in landscape or square format. Dollar Shave Club uses
the Video Ad format in its Instagram advertising to promote a
new membership deal, highlighting the various products included
in the deal.
Source=Shopify
36. Carousel Ads
An Instagram Carousel Ad can have anywhere from two to ten
images and/or videos that users can view by swiping through.
Slideshow Ads
Slideshow Ads are similar to video ads in that they appear as a
video in users’ feeds.
Stories Ads
Instagram Stories Ads is one of the newest kinds of ads available to
businesses on the platform.
Source = Shopify
38. Instagram Ad Campaign Objectives Contd..
The objective which belongs to us is App Installs.
App installs
Unsurprisingly, the App Installs objective is ideal if you’re trying
to get users to download your app. You can use any Instagram ad
type with the App Installs objective. Here’s a Carousel Ad
example from Poshmark that drives users directly to their
respective app store to download the mobile app:
39. What are benefits of Instagram Advertising?
❖ 1 billion monthly active users
❖ It is estimated that, it continues to grow at the significant rate
❖ More than two million companies use Instagram ads to reach audiences, engage followers,
and promote their products.
❖ Instagram and Facebook are connected. So it’s easier to target your audience based on Facebook data. All budgeting and
scheduling tasks, the setup and creation of ads are done through Facebook. So you don’t need to start from scratch and learn
about Instagram, once you’ve already used its sister platform for marketing and ads.
❖ Instagram ads are non-intrusive and less likely to annoy your targeted audience.
❖ The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
❖ You can easily integrate Shopify and sell your products instantly.
❖ Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts,
likes or comments.
❖ Most people use their smartphones to read their news, socialize on Facebook or post their own stories and update social media
timelines. Most smartphones feature high-end cameras that can shoot photographs to be immediately posted on Instagram.
Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile
users have Instagram accounts.
❖ In terms of ROI and cost, Instagram returns the best results. It’s effective and less time-consuming than other online
marketing channels.
Source = Shopify
40. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
42. What is App Store Optimization (ASO)?
It’s the process of improving the app visibility in app stores so that the app is more often found by users and the number of
downloads increases.
What all different types of App Stores?
• App Store Optimization for iOS App Store called App Store
• Play Store Optimization for Android App store called Play Store
• Blackberry App Store
• Chinese App Stores etc.
Source = Gummicube
43. IS ASO is similar to SEO?
What are organic downloads?
Source = Gummicube
44. What all The importance of App Store Optimization?
Source = Gummicube
Source:
Forbes/MobileDevHQSurvey
45. What exactly an ‘App Store Optimization?
Its all about the following,
1) Splash Screen (1242x2208)
2) App icon (1024x1024)
3) App Name (max 30 characters)
4) App Subtitle (optional) (max 30 characters)
5) Privacy Policy URL (Optional)
6) App Primary Language
7) App Category
8) App Subcategory (Optional)
9) App Promotional Text (max 170 characters)
10)App Description (max 3500 characters)
11) Keywords
12)Support URL
13)Marketing URL (Optional)
14)App Screenshots
Source: Apple.Com & Google.com
46. Who should do App Store Optimization?
❖ Anybody can perform App Store Optimization, provided you have an expertise in that field
❖ It is an important aspect of the marketing. So, please do not take it for granted.
❖ If you are not sure about ASO, please outsource this task to any agency who can perform this on behalf of you. There are
several agencies you can rely on
❖ Do your research on each agency in terms of fee structure, customer support etc. and then take a decision.
Examples, Agencies = Gummicube, The ASO Project, ASOdesk, Phiture, PickASO, Redbox Mobile, Yodel Mobile,
Mobtimizers
❖ ASO is a continuous process. So there is a lot of time and effort is required in doing so. You would keep
doing it and improving it based on the user’s response for the organic downloads. So don’t stop, once you
submit all the details, which are required for ASO. So bottom-line is keep improving.
47. Want to learn more about ‘Mobile App
Entrepreneurship’? Please click on below link
https://www.udemy.com/course/mobile-app-entrepreneur-a-
practical-lessons/
