This document proposes an ident idea for BBC One called "Raining Ident." The ident would show little characters enjoying themselves by a lake until dark clouds arrive and it starts raining, causing the characters to run away. Then the sun would break through the clouds, with the BBC One logo in the center, clearing up the sky. The ident is meant to brighten viewers' days and bring them together around the BBC One brand, like previous idents that featured a circular object. It will be made using Adobe After Effects to appear realistic and suit BBC One's target audience of everyone by being fun yet suitable.

1. BBC one pitch

2. Our ident idea
Raining Ident
• This ident is a idea that will be appealing to the target audience and
was thought of to brighten up the viewers day. In this idea we have
come up with a ident that will be set in a forest around a lake. The
sky will be blue and clear and there will be little characters enjoying
themselves around the lake in the sunshine. All of a sudden lots of
dark gloomy clouds appear and it starts raining which causes all of
the people around the lake to run away. The rain stops and the sun
starts to break through the clouds causing all of the clouds to
disappear allowing the sky to be blue and sunny again, but the sun
that clears up the sky will have the BBC One logo that we have
created in the center of it. The round sun clearing up the day
follows the same idea of the original BBC One idents of that the
round object e.g. The sun follows the idea of bringing the viewers
together.

3. Ident idea storyboard

4. Target audience
• When creating our ident idea we were
thinking about the target audience a lot and
how we can make the ident suitable and
appealing to the target audience. The target
audience for BBC One is everyone which
means that we had to think carefully when
designing this ident so that everyone will like
it and find it appealing. We have done this by
making the ident fun, but to a degree where it
suits the viewers needs.

5. How will we make the ident?
• Our ident will be made on after affects. After
affects is a digital, motion graphics, visual effects,
and compositing software from adobe. This
software is used for movies and television
production so the ident that we make will be as
realistic as possible.

6. Purpose?
• We have designed this ident to have a
posotive effect on the target audience. By
making this ident fun and appealing we hope
for the target audience to come back and
watch BBC One more often. The purpose of
this ident is to brighten up the viewers day
and we have shown this in our idea by using
the sun.

7. Key content
• Length: 15 to 20 seconds
• Setting: forest by a lake/river
• Characters: little people standing around lake
• Sound: happy and sad music
• Camera: still shots, panning and tracking shots