This document discusses strategies for App Store Optimization (ASO) to generate organic traffic when marketing channels are limited. It covers optimizing an app's title, description, keywords, screenshots, icon and reviews on Google Play and App Stores. The goal is to improve search engine rankings and visibility so users can more easily find and download the app organically. Specific tips include including target keywords, using descriptive text and screenshots to tell the app's story, regularly updating reviews and content, and testing different elements like icons. Localizing elements for each country and store is also recommended to boost rankings and downloads globally.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
Ann Stanley presents the use of paid search as part of a cross-channel digital marketing strategy:
1) Traditional integration of paid search with other channels
- Paid search and display
- Paid search and SEO
2) Importance of remarketing and retargeting strategies
3) Using Honeypot strategies
- Using paid social for your honeypot strategy
- Using other channels as the traffic source for honeypots
- Paid display
- Affiliate traffic
- SEO and PR
- Offline marketing/traffic to your site
4) Using your own customer data in AdWords
5) Making these strategies happen!
6) Takeaways
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
Landing page design and landing page optimization are probably the most important elements of your digital marketing strategy. Especially for startups.
This presentation is part of the "Making Your Funnel Work" program of Startupbootcamp and E-commercemanagers.com
Visit our website for more information:
https://e-commercemanagers.com/landingpage-optimization/
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
[Text SCRATCHOFF to 44544] - [Text SELFIE to 44544]
Opt4Deck of some creative Mobile Programs to help drive folks to your locations as well as interactive lead-capture campaigns, like Scratch/Branded Selfies which can also highlight & generate additional sponsorship revenue…
Easy To Get Started!
Opt4Mobile.com
877.674.6784
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
Why SEO Matters: How To Build and Strengthen Your Most Profitable Online ChannelEdge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is a business's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your business.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your businesses better at attracting, serving and retaining more relevant customers through your On-Page SEO and Inbound Marketing.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
[Text SCRATCHOFF to 44544] - [Text SELFIE to 44544]
Opt4Deck of some creative Mobile Programs to help drive folks to your locations as well as interactive lead-capture campaigns, like Scratch/Branded Selfies which can also highlight & generate additional sponsorship revenue…
Easy To Get Started!
Opt4Mobile.com
877.674.6784
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Presentación utilizada por Fernándo Trujillo el pasado 12 de septiembre en un encuentro organizado por el CEP Tenerife Sur con los equipos directivos de la zona
Presentación la caixa jornada de financiación 14 nov 2011FIAB
Jornada de financiación "La Caixa - Fiab".
"Instrumentos para la financiación del Sector Agroalimentario".
Josep Fernández – Director de Sector Agrario de “la Caixa”
Il 2013 ha decretato la fine del cliché che dipinge l’avvocato come un professionista fortemente tradizionalista, che guarda con sospetto l’innovazione tecnologica e che si mostra reticente all’utilizzo della Rete per motivi professionali. Niente di più falso, come mostra lo studio recentemente condotto da InsideCounsel e Zeughausergroup negli Stati Uniti su un campione di reparti legali di piccole e medie imprese. Dallo studio emerge come siano sempre di più i reparti legali aziendali che si avvalgono di risorse presenti online per scegliere il professionista legale al quale affidarsi.
Il 70% degli intervistati (giuristi d’impresa compresi tra i 35 e i 60 anni di età) ha infatti affermato di attribuire un certo livello di importanza ai contenuti pubblicati dagli avvocati su blog o siti specialistici, e il 53% ritiene che la pubblicazione di articoli rilevanti possa esercitare una certa influenza sull’acquisizione di nuovi clienti.
Oltre ai blog di avvocati, che per l’88% dei giuristi d’impresa intervistati sono fonti d’informazioni altamente credibili, un’attenzione particolare in fase di selezione dell’avvocato viene attribuita alle biografie presenti sui siti web di studi legali (91%), agli articoli pubblicati su riviste specialistiche online (79%), e ai profili professionali su LinkedIn (63%). Questi dati dovrebbero dissipare i vecchi timori degli avvocati italiani nei confronti dei nuovi media, visti da molti professionisti del settore come un mezzo tramite il quale si rischia di mettere a repentaglio la propria reputazione o di svendere la propria competenza come una merce a buon mercato. Il sondaggio di quest’anno mostra che è tempo che anche gli avvocati italiani rivedano la propria posizione in merito, e che non curare la propria identità in rete o pensare di poter fare a meno di una buona strategia di contenuti online potrebbe significare perdere delle importanti occasioni di crescita professionale.
En el mundo digital en el que vivimos, al mismo tiempo que los fabricantes cambian rápidamente del CAD en 2D al CAD en 3D, los diseñadores reclaman el 3D para mejorar tanto sus diseños como la comunicación.
•Mejorar la visualización y la comunicación.
•Eliminar las actualizaciones manuales.
•Reducir los errores con la comprobación de interferencias y colisiones.
•Reutilizar los diseños existentes.
•Acelerar los ciclos de desarrollo con las pruebas virtuales y la optimización.
Search marketing tactics for startups @ Barcelona startup week 2017Teodora Curelciuc
Launching a start-up is a massive endeavour and in today’s online world search marketing is crucial for the success of any project. From understanding your prospects and how they search online, to defining your unique selling proposition and planning out a measurement framework, this is an essential toolbox that will set your business up for success.
Teodora Curelciuc and Hampus Hansson share their expertise based on insights from Vistaprint's large audience of micro business owners and startup founders.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
Real World API Business Models That Worked
Mark Boyd, Writer, ProgrammableWeb
What business revenue models are most successful for API providers seeking to build active third-party developer communities? How much can an API act to leverage revenue growth and market share, and what timeline for success is realistic? This presentation goes beyond the theory to share some initial data on what businesses are experiencing when implementing an API strategy.
This presentation summarizes the critical success factors from 15 API business case studies including:
- Type of business model used and revenue-share data against cost estimations
- What developer engagement strategies grew API usage the fastest
- What factors reduced churn rate amongst third-party developers
- Developer onboarding timeframe
- What factors influenced internal support for an API strategy
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. MatthäusMichalik
• With AKM3 GmbH for 4 years
• Senior Consultant
• Key-Account Management
• Technical & Strategic Search Engine
Optimization
• App Store Optimization
• Former Positions:
• Hitmeister – Online market place
• SoQuero – Performance agency Frankfurt
• Speaker at national and international
conferences
Matthäus Michalik
Senior SEO Consultant
AKM3 GmbH
Paul-Lincke-Ufer 39-40
10999 Berlin
Tel.: +49 (0)30-30364728
Fax: +49 (0)30-69088174
@MichalikMatt
How to generate more organic traffic when marketing channels are rare 2
3. Agenda
• Targets and Significance of AppStore Optimization
• Keyword Strategy
• Description
• App Title
• Screenshots
• Reviews
• Next to Google Play
• Synergies between a website and an app
How to generate more organic traffic when marketing channels are rare 3
4. Targets and Significance of ASO
How to generate more organic traffic when marketing channels are rare 4
6. TheTargetsofASO
• Improved access to an app within the AppStores
• Better rankings/positions within the search
• Improving the rankings of an AppStore page within the Google SERPs
• Increasing the conversion rate
Primary target: Enhancing the Ø of organic downloads
How to generate more organic traffic when marketing channels are rare 6
7. ASOCanBeDividedintoTwoCoreSectors
On-page Factors
• App name
• App icon
• Publisher’s name
• Description / keyword field
• Screenshots / Video
Off-page Factors
• Reviews
• Downloads/Installs
• Backlinks to Google Play
How to generate more organic traffic when marketing channels are rare 7
10. TheCorrectKeywordsDecideHowWellanAppCanBe
Found
• Keyword strategies are crucial for the success of an app
• There is no exact keyword data for apps (just estimations)
• Many tools offer a tendency of keywords rather than exact data
Every new app should follow a clear keyword strategy:
• Who is my target audience?
• What exactly are they looking for?
• Are there synonyms?
• Singular vs plural?
How to generate more organic traffic when marketing channels are rare 10
11. ThereAreMultiple ToolsforGeneratingKeywordIdeas
Possibilities & tools for keyword
research:
• Brainstorming
• Analysis of competitors
• Google Trends
• Google Keyword Planner
• Keyword Tool IO
• Google Play “Suggest”
• SimilarWeb
• ASO tools:
• AppAnnie, AppTweak, Sensor
Tower, SearchMan, etc.
How to generate more organic traffic when marketing channels are rare 11
15. LocalizationLeadstoBetterRankingsaswellasMore
DownloadsandConversions
• Separate keyword strategy per
country!
• Adjustment of
• App name
• Description
• Icon
• Screenshots & video
• Usage of localized “Google Play
Badges”
How to generate more organic traffic when marketing channels are rare
Google Play Number
Number Rankings before Update (31.07.2014) 48
Number Rankings after Update (21.10.2014) 61 27%
iTunes Number
Number Rankings before Update (31.07.2014) 77
Number Rankings after Update (21.10.2014) 154 100%
15
16. App Title
How to generate more organic traffic when marketing channels are rare 16
17. TheAppTitleis OneoftheMostImportantRankingCriteria
• Short & concise
• Focus on brand
• Main keyword should be included
• Limitation:
• 30 characters
Recommendation:
[App Name] – [Main keyword]
74,3 % of the apps ranking on position 1
have the keyword in their app title
How to generate more organic traffic when marketing channels are rare 17
19. A GoodDescriptionShouldEncouragethe UsertoDownload
andTrytheApp
Possible Content:
• Functionality
• Advantages
• Specific features
• Distinguishing features compared to competitors
• Corporate communications (Website, Social media, support, forum)
How to generate more organic traffic when marketing channels are rare 19
20. DescriptioninGooglePlayIsCrucialfortheRankingwithin
theSearch
Description should primarily be easy to read:
• Descriptions should also be unique
• Google Play: Description should always be keyword optimized (Keyword stuffing is
currently still possible)
• Mention important keywords at least 5x in the description
• HTML formatting is possible (only Google Play)
• Limit length to 4.000 characters
• The most important information should be placed into the first three lines
• Create lists and bullet point lists to enhance readability
How to generate more organic traffic when marketing channels are rare 20
23. UpdateText& FooterCanHelpwithGeneratingMore
Attention
Update text:
• Optomized for your target group
• Explain bug fixes instead of using “bug fixes”
• Include Call-To-Action:
• “Test new functions”
• “Now with even more functions”
• “Bug XY eliminated”
• Point out promotions
Footer text:
• Refer to homepage
• Refer to social media channels
• Refer to support (forum/Zendesk)
How to generate more organic traffic when marketing channels are rare
✘
✔
23
24. App Icon
How to generate more organic traffic when marketing channels are rare 24
25. TheAppIconIsthe FirstPoint ofContactBetweentheApp
andaPotentialUser
• Keep it simple
• Avoid words
• Do not use “gloss”
• Consistency with the app design
Increase recognition value
• Be distinguishable from the
competition and the market
• Special icons for holidays
• Black Friday
• Christmas
• etc.
Google: http://developer.android.com/design/style/iconography.html
How to generate more organic traffic when marketing channels are rare 25
26. A/B TestingoftheApp IconsCanResultinConversion
Growths
A/B Testing can result in improving the
conversion of an app
Increase of
• DAU (Daily active user)
• Installations
• Click Through Rates (Ads)
Simple adjustments can already result in
improvements:
• Colors
• Arrangement of the elements
• Character
How to generate more organic traffic when marketing channels are rare 26
Source: sparkpage.com
28. AllPossibilitiesforScreenshotsShould BeUsedand
Harnessed
Screenshots should give the user the best impression of an app:
• 1st screenshot is the most important! (Presentation graphic)
• Keep it as simple as possible
• Display most important functionalities Storytelling
• Avoid device frames
• Avoid marketing slogans
• Use maximum amount of possible screenshots
• Use different screenshots for smartphone and tablet
• !! No iPhone screenshots for Google Play or the other way around
• Amount:
• Google Play - 8 per device: Smartphone, 7 inch, 10 inch and Android TV
How to generate more organic traffic when marketing channels are rare 28
34. ReviewsAreaProxyfortheFeedbackofUsers
• Number of reviews influences the
ranking
• Average review ratings influence the
ranking: Ideally between 4 and 5
• Reduce amount of negative rankings
to a minimum
• Review monitoring can identify new
bugs (directly after the release of a
new version)
• Identify the users’ demands for new
features
• Ask users about review (in App)
Don‘t harass users. Good Timing!
How to generate more organic traffic when marketing channels are rare 34
35. StudyRevealsthatReviewsareVeryImportantforthe
RankingofanApp iniTunes
• An evaluation of 162.727 iOS apps in
the top 20 apps revealed:
• 600 ratings on average for the
current version
• An average rating between 4.0
and 5.0
The number of ratings influences the
ranking
An average rating influences the
ranking
How to generate more organic traffic when marketing channels are rare 35
39. AlternativeApp StoresCanIncreasetheOutreachaswellas
NewInstallations
Relevant alternatives for app stores in
Germany (e.g.):
• Amazon App Store
• Getjar
• Samsung Apps
• SlideME
Advantages of alternative stores:
• Fewer apps fewer competition
• Higher probability of being featured
• In some parts paid campaigns are
possible
How to generate more organic traffic when marketing channels are rare 39
43. App indexinggivesyoutheopportunitytogetyouruser
directlyintoyourappinsteadofyourwebsite
• Currently available only for Google
Android 4.1 and higher
• Linking directly into the app from the
Google result pages
Recruitment: App is installed
Benefits:
• Better User Retention
• Possibly better conversion rate
• Better User Experience
How to generate more organic traffic when marketing channels are rare 43
45. ThankYouVeryMuch ForYourAttention!
Matthäus Michalik
Senior SEO Consultant
AKM3 GmbH
Paul-Lincke-Ufer 39-40
10999 Berlin
Tel.: +49 (0)30-30364728
Fax: +49 (0)30-69088174
@MichalikMatt
How to generate more organic traffic when marketing channels are rare 45