2. Important Survey Results
A survey of over 500 small business owners
with both a mobile app and a mobile website
was done to determine which one resulted in
a higher return on investment.
The results showed that both mobile apps and
mobile websites are important pieces of a small
business mobile marketing strategy.
Here’s what we learned…
3. Which Had a High Return on Investment?
73%
27%
said mobile
app
said mobile
website
5. Which is Best for Getting New Customers?
75%
25%
said mobile
app
said mobile
website
6. Which is Best for Repeat Customers?
86%
14%
said mobile
app
said mobile
website
7. Top Reasons for a Mobile App
To Stand Out
8%
Other
7%
Improved
Communication
10%
Customer
Loyalty
41%
Increased
Revenue
15%
Customer
Service
19%
8. Which Has a Higher Usage Rate?
67%
43%
said mobile
app
said mobile
website
9. Which is Most Important?
10%
9%
said mobile
app
said mobile
website
81% Said BOTH are Equally Important
10. Which Messaging Platform is More Effective?
Open Rates for
Push Notification vs. Email Marketing:
97%
27%
push
notifications/SMS
email marketing
11. Are You Losing Customers?
Without having BOTH a mobile website and
mobile app, you are losing at least ¼ of your
customer’s share of mind!
12. The Trend: Mobile Only Users
•
By 2015, More than 780 Million People will be
Mobile Only Users--Not Owning a Laptop or
Desktop Computer
•
68% of Customers Prefer Mobile Websites
over Full Desktop Versions
•
Viewable by Anyone with a Mobile Browser
13. Mobile Website Facts
•
Developed with Standard Web Development
Tools and Technologies
•
Built Once and Deployed for All Devices
•
Typically (But Not Always) Less Expensive than
App Development
•
Published as a Website with Immediate
Availability
14. Mobile Website Facts
•
Viewable with Any Mobile Browser - No
Distribution Required
•
Web-Based with No Installation Required
•
Easily Updated - Changes are Immediate with
a Browser Refresh
•
Can be Found Through a Standard Search
•
Primary Website Can Redirect to a MobileOptimized Version When Mobile is Detected
15. Mobile App Facts
•
Usable by Individuals with a Supported Device
•
Capable of a Very Robust User Experience
•
Superior Graphics (May be Stored Locally)
•
Effects & Animations are Limited Only by
Device Computing Power and Memory
•
Typically Utilizes Hardware Functionality
(Camera, Microphone, GPS, Calling, etc.)
16. Mobile App Facts
•
•
•
•
Typically More Expensive than Mobile
Websites, Especially when Multiple Devices or
Operating Systems are Targeted
Requires a Submission Process for Availability
in App Stores
User Download and Installation is Required
Prior to Use
Downloaded and Installed from Marketplace
17. Mobile App Facts
•
Ability to Charge for Apps, Using the Available
App Marketplaces
•
Apps Can be Found through:
─An App Store Search
─A Link from a Website or Social Media Page, or
─Promotion by the Business (Typically Print or Media
Ad, Verbal Communication or On-Site Materials)
18. Why Mobile Apps?
FACT: Your Customers Prefer Apps Over Mobile Websites
Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
19. Target: A Complete Mobile Presence
• We Offer Both a Mobile App and a Mobile Site—Providing a Powerful and
Complete Mobile Presence for Your Business (Ask About Our Package
Discount!)
• Our Custom Mobile Apps Appear in the BOTH the iTunes App Store and
the Android Marketplace - and Are Available on HTML5 Devices
• Our Mobile Sites are Full-Featured, High-Functioning, and Designed to
Actively Promote Your Business
• Increase Reviews and Social Sharing with an Inviting Mobile Presence
• Reach Your Customers on the Device they Carry and Use - 24/7
• Increase Customer Engagement with a Complete Mobile Marketing
Solution!
20. Why Primavera Designs?
We Make Mobilizing Your Business Simple & Pain Free
We Help Bring in New Business & Increase Repeat Customers
We’re Mobile Experts Who Understand Your Business
We Handle Everything, Start to Finish
We’re Affordable, Fast & Easy to Use
We Offer Optional Full-Service
Solutions for Your Ongoing Needs
Your Success is Our First Priority
21. Your App Will Inform Them
Your App Can Display
– Information About Services and Products
– Restaurant or Service Menu (Text or PDF)
– All Locations Visible in Maps
– One Click Calling
– Events
– Much, Much More…
22. Link Them to Social Networks
Customers Will Easily Access Your Social Media Pages and
Review Sites!
– Increase Facebook Fans
– Increase Twitter Followers
– Increase Customer Reviews
About 40% of Social Media Users
Access their Accounts through
Mobile Devices.
Your Mobile App & Site
will Simplify their Access
to Your Business.
23. Reward Their Loyalty
•
GPS Coupons
─ When at your location, customers
can ‘check in’ to receive bonuses.
•
QR Code Coupons
─ Put a QR Code in Ads for One-Click
Access to Your Mobile Coupon
•
Loyalty Tab (Mobile “Stamp Card”)
─ Replace Printed Stamp Cards!
– Increase Customer Loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a Loyalty Reward
Card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)
- Mobile Coupons Have 10 Times the Redemption Rate of Traditional Printed Coupons! -
24. Live Updates Keep Them Current
Take Full Control of Your App’s Content!
• Your App Can Be Updated Easily for
– Special Events
– Daily, Weekly or Monthly Specials
– Loyalty Coupons
– Image Gallery
– Seasonal Hours
– New Offerings
– Everything Available
Inside Your App!
25. Harness the Power of Push Notifications
Push Notifications Break the Contact Barrier Between
You and Your Customers!
– UNLIMITED Push Notices are Included FREE with
the Purchase of Your App
– Compare to SMS Texting Plans with an Average
Cost of $200/Month
– Easy to Schedule in Advance—or Send Immediately
to Drive Traffic on Demand—Right When You Need It!
Update Your Customers Instantly with
–
–
–
–
–
Special Offers
Sales
Events
Updates
Reminders
26. Engaging & Useful Features
Our Apps are Loaded with Features that Inform,
Engage and Encourage Viral Sharing of Your Business.
Let Us Show You the Features that Will Take Your Business to the Top…
Request a Quote Today!
27. Our Pricing
Professional App Design & Set Up Fees Are Quoted Upon Request
To ensure that your app is custom-built to meet your business’ unique needs, we will quote you a
price based on the features and content required to effectively represent and promote your
business. Prices include:
•
•
•
•
•
Apple, Android & HTML5 Availability
UNLIMITED Push Notifications
UNLIMITED App Downloads
Custom App Icon
Back Office Training
•
•
•
•
Tools & Instructions for Promoting Your
App
Many Extras Offered Exclusively by Us!
You Own Your App Name in the Stores!
A $50,000 Value – Seriously!
Monthly Hosting Fee: $50/Month
Monthly hosting is required, and includes:
• 24/7 Back Office Access
• Help Center & Tech Support
- Monthly Maintenance and Updating Services are Available for an Additional Fee -
28. How to Get Started
We’ll Help You Take Your Business to the Next Level!
Contact Us Anytime By:
•
Phone: (530) 790-7705
•
Email: info@localmoso.com
•
Website: www.localmoso.com
