SlideShare a Scribd company logo
Seamless Technology:
Unleashing an Integrated
Shopping Experience
Contents
Introduction		1
What retailers need to do		

2

The journey to seamless technology 	

4

Bring your system up to speed 		

4

Establish an infrastructure that allows 	
you to innovate quicker

6

Transform your data to deliver a 	
seamless customer experience

8

Organize for seamlessness		

10

What now? 100 days of progress	

12

Take the next step		

13

References 		

13
Seamless Technology 1

Retail will change more in the next five years than it
has in the past 50—but not all retailers are prepared.
It’s a future where retail organizations deliver seamless
experiences for non-stop customers. To keep up with
the frenetic pace of retail, the business—and the
technology to support it—must evolve.
Becoming fit and fast
enough to stay ahead
in the retail revolution
Today’s non-stop customer is online, on
the go, in stores and in touch with social
networks. They expect 24/7 access to
information from across channels, and they
are eager to get the product they want at
the price they want. To satisfy these hungry
consumers, retailers need to step up their
cross-channel game by incorporating

modern-day mobile and social features into
retail interactions. The winners will be those
that figure out how to grow all channels in
concert, and deliver a seamless customer
experience by integrating price, promotions,
product assortment and inventory
across channels.
Many retailers have doubled their capital
expenditures to invest in the new capabilities
required for providing a seamless experience.
Capabilities such as anywhere/anytime
fulfillment no matter the device are just

the table stakes in retail today. As the
number of technology options grows, so do
customer expectations. But as new, disruptive
technologies hit the market every day,
retailers are hamstrung by legacy technology
that doesn’t accommodate such capabilities.
How can retailers build a technology
framework that enables them to meet or
exceed the expectations of today’s digital
consumer, and be flexible enough to react
to tomorrow’s emerging offerings?

To move toward seamless, retailers must ask
tough questions about their IT environment:
Can we “service-enable” our legacy systems?
Do we have the right customer, product and other enterprise data;
is it clean and can we convert it to actionable insights?
Does the infrastructure allow us to enable an engaging, seamless
shopping experience?
Does it or can it support real-time and relevant customer
conversations, regardless of touch point?
Can we leverage what we have in place to pilot new capabilities?
Should our IT department take on new roles and responsibilities?
2 Seamless Technology

What retailers need to do
From empowered customers and channel complexity to
warp-speed technology innovation, the new face of retail
is not for the meek.
This paper—part of Accenture’s series on
seamless retailing—is intended to provide retail
IT leaders with recommendations on what
they can do to align the role of technology to
become even more integral to the success of
the company’s seamless retail strategy.

While there will be changes in the business
model, organization, processes, human
resources and other enabling functions, this
paper focuses on four technology directives
retailers need to get right to support the
seamless retail vision.

1
2
3
4

Bring your system up to speed
Establish an infrastructure that
allows you to innovate quicker
Transform your data to deliver a
seamless customer experience
Organize to deliver seamless
capabilities to the business

Accenture’s evaluation of 60 global retailers
reveals a significant gap between reality and
expectations when it comes to delivering
on consumers’ demands.1 When comparing
things that were important to a consumer
versus the retailer’s ability to provide it,
retailers often scored only 1 out of 5.

Expectations
Reality
Seamless Technology 3

connected...
Digital consumers are

...are you?

Global internet usage will
more than double by 2015.2
Now

2015

Smartphone users spend a daily
average of 132 minutes using
social media on their phones.3

February 2010
17.1 billion minutes

February 2013
34.9 billion minutes

Consumer time spent with online
retail has jumped 104 percent from
17.1 billion minutes in February
2010 to 34.9 billion minutes in
February 2013.4
4 Seamless Technology

T
 he journey to seamless technology:
Four directives for transformation

1
	

Bring your system up to speed

Retailers are at various levels
of core strength; some have
integrated key elements, such
as inventory across channels
when it comes to technology.
Others have invested heavily in one particular
channel. Few have invested in the kind of
robust core that can seamlessly support all
channels. No matter where you are in the
journey, it is critical to transform the technical
spine of the enterprise to make use of legacy
systems while also building a solid foundation
for future digital expansion.

Seamless retailers can take these
steps to strengthen—and expand—
from the core:
Assess the future roadmap
Many retailers have opted to move to an ERP
system or upgrade an existing ERP system.
They believe their legacy systems can’t
carry them through the next wave of digital
expansion. The challenge is that large ERP
solutions are multi-year journeys, where real
benefit, particularly around seamless, won’t
be realized until late in the journey. At the
same time, CIOs must continue to quickly
deliver new seamless capabilities (often on
their legacy systems) to meet the evergrowing demands of customers. IT budgets
have grown—even doubled—to keep up
with these demands.

International grocery retailer Tesco, through its innovation
lab, is enabling solutions such as interactive screens and
micro-home delivery. They’ve explored mobile solutions, such
as mobile phone apps where consumers can scan products
and add them to a virtual shopping basket. The checkout
process is paperless, and reduced to a few clicks.5

Roadmaps are often disconnected as they
are developed within operational silos, or
with either a short-term focus on seamless
capabilities or a longer-term vision of
delivering transformational capabilities.
Retailers should combine these into one
enterprise roadmap that allows the business
to take a broader look at the plan and
prioritize based on where it can drive the
most value along the seamless journey.
Enable your architecture
Retailers should invest in service-enabling
their legacy systems. Done right, a serviceoriented architecture (SOA) enables complex
transactions, the kind that seamless retailers
require. For example, if a customer starts to
buy items in one channel, only to complete
the purchase in another, retailers will require
access to complex pricing, product availability
and customer data. SOA can provide this,
and unlock several opportunities.

Add item
Seamless Technology 5

•  egacy solutions can last much longer when
L
they are service-enabled and can support
many seamless vision concepts.
•  ome seamless capabilities can be
S
introduced and abstracted from the rest
of the architecture—inventory visibility,
for instance, can be introduced on top
of existing legacy architecture.
•  OA allows a retailer to quickly take
S
advantage of solutions from third parties
and make things appear plug-and-play.

Invest strategically
Realign IT budget allocations to support a
more seamless view. This includes both where
you invest the money, as well as how you
take your organization through the budgeting
process. Finally, measure return on invested
capital closely. Quick-turn projects may yield
enough return on invested capital to pay for
themselves and support new capabilities.

• nnovations can be introduced faster.
I

Technologists and e-commerce business types contribute
to @WalmartLabs, which represents the fusion of retail,
social and mobile. One of the first projects originating from
WalmartLabs was Shopycat, a gift recommendation app
that scans your friends’ profiles to identify interesting gift
ideas from their stream of likes, comments and status updates.
Shopycat then seeks out an appropriate gift from
Walmart’s product database.7

Scale at speed
With the right infrastructure in place, you can
innovate more quickly. Some companies build
a formal place—such as an Innovation Lab—
where good ideas can take shape at speed.
For example, at Nordstrom Labs, a team of
techies, designers, entrepreneurs, statisticians,
researchers and artists collaborate to validate
ideas, whether new products and services,
or even innovation in operations, business
models and management.6
6 Seamless Technology

2 Establish an infrastructure that allows
	
you to innovate quicker
Infrastructure is oftentimes
an inhibitor for retailers
because it takes a long time
to get right. The increasing
number and variety of devices,
demands for access—both
internal and external—and the
need to move at speed would
overstretch any organization.

Successful companies in a seamless model
create a technology infrastructure to flex
with the retail demands and, at the same
time, help increase sales and decrease costs.
This entails upgrading the infrastructure
to support increased remote connectivity,
cloud-based services and Bring Your Own
Device (BYOD) demands.

Retailers should focus on these
areas of their infrastructure to
enable flexibility and innovation
at speed:

Adopt cloud computing
A flexible cloud approach will make it easier
to move and innovate faster­ for example,
—
the ability to launch a new product website in
days rather than weeks or months. The cloud
also enables incremental capacity for times
of peak demand, for example, ramping up
online capabilities before the holiday season.
And hybrid cloud models integrate the private
and public cloud for greater elasticity during
changes in volume.
The cloud can provide computing “on demand,”
using infrastructure-as-a-service (IaaS)
offerings to source raw computing resources,
processing power, network bandwidth and
storage whenever needed to support peak
times, such as holiday or major sales.

Successful companies will
support increased remote
connectivity, cloud-based
services and Bring Your Own
Device (BYOD) demands.

BYOD
Seamless Technology 7

Be mega mobile
More consumers are using mobile devices
for a better cross-channel experience or to
conduct tasks, such as checkout. Accenture’s
recent survey found that 50 percent of U.S.
consumers are willing to buy using their mobile
phone.8 And as more consumers go mobile,
more employees are using handheld devices
to support consumer needs. Being mega
mobile can bring the store to life in a digital
world, delivering a differentiated customer
experience that drives higher conversions.
There is a large market space in retail that
could foster rapid growth in mobile point of
sale (POS), which will mature the technology
and challenge the need for register POS for
larger players in the future. Some retailers,
such as Nordstrom, have already armed store
employees with mobile POS devices.

Accommodate devices
Numerous devices of a variety of types—
digital signage, self-checkout, personal devices
and employee devices—call for regular content
updates in the store. Retailers will increasingly
explore approaches that make it easier for
the business to offer secure and controlled
data access from any device. For example,
virtualization offers greater flexibility, such
as running Windows apps on Android or
Apple iOS devices. Also, software-as-a-service
(SaaS) solutions can lower the total cost of
ownership and cut IT costs.

Rethink the security model
Seamless retailers should re-examine how
they protect the technology environment, and
how they provide access. Internal and external
security must change to accommodate an
increasing number and variety of people and
devices accessing the network. This includes
third-party providers that use a separate
network, employees who bring their own
devices and consumers who need external
connectivity with the retail network.
An “active defense” approach will help control
and manage access to trusted or untrusted
devices and enable data loss prevention for
mobility. The retailer must also be able to
integrate with third-party networks using open
architecture cloud services. The cloud provides
an extra layer of security.9

Leading organizations will understand the
business consequences of inevitable data leaks
and respond proportionally; different levels
of attack require a different speed, scale and
type of response.10

Data leaks
8 Seamless Technology

3 Transform your data to deliver a
	
seamless customer experience
There is no shortage of data
in a retailer’s ecosystem. Huge
volumes of data are coming
from point of sale, social
media placements, shipments,
inventory, employee data,
third parties and more.

100%
Aim for 100 percent
data accuracy

A lack of data accuracy is like
playing with fire. For example,
if a customer visits the store
expecting to find an item, but
your inventory data is wrong,
they won’t see the item—and
you risk not seeing them
again in your store.

This data explosion creates opportunities to
analyze across the enterprise to yield better
decisions about everything from inventory
forecasting to how to personalize the online
brand experience. However, before this
information can be analyzed, it must be
accurate, high quality and shared frequently.
You can also manage data better and faster
than ever before. Rather than relying on
retail data platforms that have been built
around functions, seamless retailers are taking
advantage of disruptive technologies that
are built around flexibility. Today’s enterprise
data platforms connect data from across the
business to allow retailers to collect, store and
act on data seamlessly and efficiently—all at
a lower cost than traditional methods.

Create an agile architecture
There are two different architectures
developing in a parallel way today—traditional
enterprise data warehouses (EDWs) and Big
Data. Retailers can combine the two to get the
best of both capabilities. Big Data can help to
create an enterprise data hub, which then feeds
operational data stores that fuel analytics.
In this way, data can be loaded in near-real
time and analytics can be delivered within
hours, minutes or even seconds. This instant
access allows retailers to analyze data and
make decisions at critical points in time.
Reacting to consumers with such speed can
ultimately change buyer behavior and purchase
decisions. Furthermore, managing and updating
prolific content regularly keeps things timely
and relevant for consumers.

Retailers should consider these
principles to get more from
their data:
Think about data differently
If the data is not seamless, the experience
is not seamless. Data fiefdoms prevent
retailers from achieving a holistic view of
the consumer—and the business itself. By
rethinking the data ecosystem (including all
customer-facing and back office data) and
taking a consistent, integrated approach,
retailers can improve visibility and accuracy.
This clearer view extends beyond the consumer
to also include product and other key retail
elements. Consistent product information and
other content delivered on a frequent and
accurate basis is the foundation of seamless.

Organize for effectiveness
Data has often been under the jurisdiction
of each functional silo. As the organization
moves toward seamless technology, the
governance model should change as well.
Retailers must decide who owns the data.
This “data lead” should be accountable for
establishing a seamless data vision, and
ensuring that data is collected, managed
and analyzed in ways that adhere to the
vision. Organizations could place a chief
customer officer, chief channel officer
or chief marketing officer in this role.
Seamless Technology 9

Integrated Enterprise Analytic Platform

Teradata EDW

POS

ETL

Reports
Dashboard
Analytics Apps

MDM

Hadoop Layered Enterprise Data Hub

Inventory

Staging

Cleansed

Other internal

Golden

Analytics

App
Specific
Add layers
as needed

Visualization

Other external

Exploratory DWCMs

Copyright 2013 Accenture. All rights reserved.

Analytics
Models  Apps

SAP HANA

1.  everage Big Data technology to create an
L
enterprise data hub. POS, inventory and
other data can be loaded in batches or in
real time. By using Hadoop, key analytics
can be delivered in hours versus days,
weeks or months.

2.  implify the building of the Teradata
S
EDW by leveraging the enterprise
operational data store (ODS).

This architecture is much more flexible,
nimble, and powerful because it builds
on existing investments.

3. ntegrate the analytic tools with the
I
analytic stores.

The future will be marked by a
blend of database heavyweights,
like Oracle and Teradata, and new
open-source projects—such as
Hadoop—that are making sense
of the flood of data generated
by the digital revolution.11

Customer buying
behavior data

10 %

sales boost

Macy’s increased store sales by 10 percent by
leveraging terabytes of data about customer
buying behavior.
10 Seamless Technology

4
	

Organize for seamlessness

Few retailers have
successfully consolidated
marketing, merchandising
and supply chain silos to
build an omni-channel
organization that supports
one seamless vision of
serving the customer.

How can retailers connect the seams to
support a cohesive customer experience and
drive growth across all channels? IT can lead
a “one-channel” team that seizes every
opportunity to make connections that
yield better business outcomes across
the enterprise.

IT as a leader in innovation and
business strategy
To bring the best, up-to-the-minute
capabilities to customers, IT must be fast
in identifying how the latest in technology
innovation can support or lead business
strategy and innovation.

To unleash the power of truly
integrated IT, organizations
must embrace new roles
for IT including:

Some leading companies are initiating the
role of a chief technology officer (CTO) to
stay on top of emerging technologies that
will differentiate the company. Separate
from the CIO, whose role is to focus on
enabling the business, the CTO focuses on
the development of new technologies and
strategies to enable new capabilities and
speed to market.

One-channel team

IT can lead a “one-channel” team
that seizes every opportunity
to make connections that yield
better business outcomes across
the enterprise.
Seamless Technology 11

IT as a key contributor to the business
transformation agenda
Few retailers successfully align their IT and
business transformation agendas. Oftentimes,
these agendas may come together once
a year during the annual planning cycle.
Instead, IT and business program leadership
should come together within one integrated
“business transformation office” to ensure
ongoing, year-round strategy and priority
alignment. The office will help to avoid
conflicting priorities and diluted focus, and
it can improve corporate agility by breaking
down functional silos. The right resources will
be directed to the highest priority programs.
This office should also be responsible for
measuring the success of IT initiatives.

IT as a leader of the seamless
retail agenda
IT should play a lead integrator role in
programs such as:
•  ooking across the entire business to serve
L
as the protector of data integrity, security
and consistency throughout all systems
and processes.
•  onnecting store and online channels
C
in a flexible fulfillment model.
•  nabling new digital connections that
E
improve the ways in which retailers
interact with consumers.
• Migrating from custom applications
that meet the needs of one business and
require decisions at one level, to enterprise
applications that will require decisions at
an enterprise level.

IT as an enabler of corporate agility
and efficiencies through key alliances
Cloud technologies and other third-party
partner models are enabling organizations to
gain competitive advantage by piecing together
the right components at the right price and
the right time, rather than building them
in-house. IT must own the process for piecing
together these capabilities into a seamless
experience for employees and consumers.	
By collaborating with suppliers, IT will no
longer have to source scarce talent to support
new technologies. However, this will have
major implications for current IT talent as they
will be leveraged in new ways. There will be
less need for applications experts and a shift
toward higher-value activities in areas such as
understanding business needs, and managing
relationships with business customers and
cloud suppliers.

Walmart Chief Technology Officer
Chip Hernandez is responsible
for developing and maintaining
a technology strategy supporting
Walmart’s corporate strategic plan.
12 Seamless Technology

What now? 100 days of progress
There’s no reason to wait for seamless technology.
Start today and take these actions over the next
100 days to accelerate your speed to seamless.

Create a consolidated
roadmap to outline the
best short- and longterm ideas to support
the seamless vision,
and then prioritize the
ones that offer the
most value.

Start less and finish
more. Evaluate current
initiatives against what
will drive the most value
for the business. Double
down on those initiatives
that offer the most
value, and stop those
that don’t.

Think about the timing
of next-generation
capabilities and don’t
invest ahead of the curve.

Begin to outline the
roles, responsibilities
and people that can
support your seamless
organization.
Seamless Technology 13

Take the next step
Accenture has a dedicated team focused on helping retailers build
the technology foundation to support seamless retail.
For more information please contact:

Global

Europe

Chris Donnelly
christopher.donnelly@accenture.com

Adrian Bertschinger
adrian.bertschinger@accenture.com

Asia Pacific

North America

Takaaki Haraguchi
takaaki.haraguchi@accenture.com

Dave Richards
david.t.richards@accenture.com

References
1 Accenture Seamless Retail Consumer Survey, November 2012
2  loget, Henry; The Business Insider, The Future of Mobile; Retrieved online March 2012 at http://www.businessinsider.com/the-future-ofB
mobile-deck-2012-3#-11
3 DC report, Always Connected: How Smartphones and Social Media Keep us Engaged, sponsored by Facebook
I
4  omScore Inc., State of the U.S. Online Retail Economy, Q1 2013; Retrieved online May 2013 at http://www.comscore.com/Insights/		
c
Presentations_and_Whitepapers/2013/State_of_the_US_Online_Retail_Economy_Q1_2013
5  cNamara, Mike, Tesco Chief Information Officer; September 2012; Retrieved video: Take a shopping trip into the future, online at
M
https://www.tescoplc.com/talkingshop/index.asp?blogid=63
6  etrieved online September 2013 at http://nordstrominnovationlab.com
R
7  houltz, Mike; Will Walmart Labs Make Walmart More Innovative in E-commerce?; Digital Spark Marketing, Retrieved online September 2013
S
at http://www.digitalsparkmarketing.com/innovation/walmart-labs/
8 Accenture Seamless Retail Consumer Survey, November 2012

9  etail Information Systems News, Rethinking TCO for POS; Retrieved online July 2012 at http://risnews.edgl.com/retail-whitepapers/
R
Rethinking-TCO-for-POS80966
10 Accenture Technology Vision 2013, page 68
11 Winkler, Rolfe; Elephant in the Room to Weigh on Growth for Oracle, Teradata, Wall Street Journal, August 18, 2013
14 Seamless Technology

About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
266,000 people serving clients in more
than 120 countries. Combining unparalleled
experience, comprehensive capabilities
across all industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help them
become high-performance businesses and
governments. The company generated net
revenues of US$27.9 billion for the fiscal
year ended Aug. 31, 2012. Its home page is
www.accenture.com.

Follow us on Twitter @AccentureRetail
Learn more at www.accenture.com/retail

Copyright ©2013 Accenture. All rights reserved.
Accenture, its logo, and High Performance Delivered
are trademarks of Accenture.
Rights to trademarks referenced herein, other than
Accenture trademarks, belong to their respective
owners. We disclaim proprietary interest in the marks
and names of others.

More Related Content

What's hot

Growth-Driving Enterprise Innovation Model | Accenture
Growth-Driving Enterprise Innovation Model | AccentureGrowth-Driving Enterprise Innovation Model | Accenture
Growth-Driving Enterprise Innovation Model | Accenture
accenture
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
accenture
 
Digitizing Business Services
Digitizing Business ServicesDigitizing Business Services
Digitizing Business Services
accenture
 
Working the Modern Way
Working the Modern WayWorking the Modern Way
Working the Modern Way
accenture
 
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
accenture
 
Biopharma's search for sustainable growth
Biopharma's search for sustainable growthBiopharma's search for sustainable growth
Biopharma's search for sustainable growth
accenture
 
Rethinking Accenture's network
Rethinking Accenture's networkRethinking Accenture's network
Rethinking Accenture's network
accenture
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
Aurelien Domont, MBA
 
Accenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-upAccenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-up
accenture
 
Accenture Communications Industry 2021 - Connectivity Optimizer
Accenture Communications Industry 2021 - Connectivity OptimizerAccenture Communications Industry 2021 - Connectivity Optimizer
Accenture Communications Industry 2021 - Connectivity Optimizer
accenture
 
Technology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | AccentureTechnology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | Accenture
accenture
 
Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
Operational Excellence Consulting
 
Accenture Tech Vision 2020 - Overview
Accenture Tech Vision 2020 - OverviewAccenture Tech Vision 2020 - Overview
Accenture Tech Vision 2020 - Overview
accenture
 
Unleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | AccentureUnleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | Accenture
accenture
 
Unlocking Trapped Value of Innovation Investments​
Unlocking Trapped Value of Innovation Investments​Unlocking Trapped Value of Innovation Investments​
Unlocking Trapped Value of Innovation Investments​
accenture
 
Transforming the Industry That Transformed the World
Transforming the Industry That Transformed the WorldTransforming the Industry That Transformed the World
Transforming the Industry That Transformed the World
accenture
 
Governing Innovation: The recipe for portfolio growth | Accenture
Governing Innovation: The recipe for portfolio growth | AccentureGoverning Innovation: The recipe for portfolio growth | Accenture
Governing Innovation: The recipe for portfolio growth | Accenture
accenture
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivity
accenture
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation
Patrizia Bertini
 

What's hot (20)

Growth-Driving Enterprise Innovation Model | Accenture
Growth-Driving Enterprise Innovation Model | AccentureGrowth-Driving Enterprise Innovation Model | Accenture
Growth-Driving Enterprise Innovation Model | Accenture
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Digitizing Business Services
Digitizing Business ServicesDigitizing Business Services
Digitizing Business Services
 
Working the Modern Way
Working the Modern WayWorking the Modern Way
Working the Modern Way
 
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
Accenture 2013 Skills and Employment Trends Survey: Perspectives on Training
 
Biopharma's search for sustainable growth
Biopharma's search for sustainable growthBiopharma's search for sustainable growth
Biopharma's search for sustainable growth
 
Rethinking Accenture's network
Rethinking Accenture's networkRethinking Accenture's network
Rethinking Accenture's network
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
 
Accenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-upAccenture Consumer Behavior Research: The value shake-up
Accenture Consumer Behavior Research: The value shake-up
 
Accenture Communications Industry 2021 - Connectivity Optimizer
Accenture Communications Industry 2021 - Connectivity OptimizerAccenture Communications Industry 2021 - Connectivity Optimizer
Accenture Communications Industry 2021 - Connectivity Optimizer
 
Technology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | AccentureTechnology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | Accenture
 
Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
 
Accenture Tech Vision 2020 - Overview
Accenture Tech Vision 2020 - OverviewAccenture Tech Vision 2020 - Overview
Accenture Tech Vision 2020 - Overview
 
Unleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | AccentureUnleashing Competitiveness on the Cloud Continuum | Accenture
Unleashing Competitiveness on the Cloud Continuum | Accenture
 
Unlocking Trapped Value of Innovation Investments​
Unlocking Trapped Value of Innovation Investments​Unlocking Trapped Value of Innovation Investments​
Unlocking Trapped Value of Innovation Investments​
 
Transforming the Industry That Transformed the World
Transforming the Industry That Transformed the WorldTransforming the Industry That Transformed the World
Transforming the Industry That Transformed the World
 
Governing Innovation: The recipe for portfolio growth | Accenture
Governing Innovation: The recipe for portfolio growth | AccentureGoverning Innovation: The recipe for portfolio growth | Accenture
Governing Innovation: The recipe for portfolio growth | Accenture
 
When, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce ProductivityWhen, Where & How AI Will Boost Federal Workforce Productivity
When, Where & How AI Will Boost Federal Workforce Productivity
 
Understanding Digital transformation
Understanding Digital transformation Understanding Digital transformation
Understanding Digital transformation
 

Viewers also liked

Diego Velázquez.
Diego Velázquez.Diego Velázquez.
Diego Velázquez.
Ipsun
 
Proyecto de química Elaboracion de Licor
Proyecto de química Elaboracion de Licor Proyecto de química Elaboracion de Licor
Proyecto de química Elaboracion de Licor
Bryan Espinoza
 
Manual tecnico edificacoes_05_09_11
Manual tecnico edificacoes_05_09_11Manual tecnico edificacoes_05_09_11
Manual tecnico edificacoes_05_09_11
luciano333
 
Arquitectura gótica
Arquitectura góticaArquitectura gótica
Arquitectura gótica
lules-elpentagramamusical
 
Derecho+internacional
Derecho+internacionalDerecho+internacional
Derecho+internacional
Katiuska Mendoza
 
Congreso Derechos Humanos en Rosario - II Circular
Congreso Derechos Humanos en Rosario - II CircularCongreso Derechos Humanos en Rosario - II Circular
Congreso Derechos Humanos en Rosario - II Circular
Igui
 
La inteligencia emocional aplicada campo laboral
La inteligencia emocional aplicada campo laboralLa inteligencia emocional aplicada campo laboral
La inteligencia emocional aplicada campo laboral
Ruth Vargas Gonzales
 
U9. arte gótico (vi) arquitectura gótica española
U9. arte gótico (vi) arquitectura gótica españolaU9. arte gótico (vi) arquitectura gótica española
U9. arte gótico (vi) arquitectura gótica española
JGL79
 
Catedral de santiago plante e interior
Catedral de santiago plante e interiorCatedral de santiago plante e interior
Catedral de santiago plante e interior
Fernando Alvarez Fernández
 
Arte gótico
Arte góticoArte gótico
Arte gótico
Jose Angel Martínez
 
182 01 soldadura electrica y de oxicorte
182 01 soldadura electrica y de oxicorte182 01 soldadura electrica y de oxicorte
182 01 soldadura electrica y de oxicorte
francisco zolano alvaro dueñas
 
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
Amayrani Briseño
 
Presentación arte gótico arquitectura
Presentación arte gótico arquitecturaPresentación arte gótico arquitectura
Presentación arte gótico arquitectura
encarnagonzalo
 
Arte gótico características generales y arquitectura
Arte gótico   características generales y arquitecturaArte gótico   características generales y arquitectura
Arte gótico características generales y arquitectura
Oscar González García - Profesor
 
Presentación medidas de dispersion.pptx [autoguardado]
Presentación medidas de dispersion.pptx [autoguardado]Presentación medidas de dispersion.pptx [autoguardado]
Presentación medidas de dispersion.pptx [autoguardado]
24829909
 
Cap%203 Tejido%20 Epitelial%20 Final
Cap%203 Tejido%20 Epitelial%20 FinalCap%203 Tejido%20 Epitelial%20 Final
Cap%203 Tejido%20 Epitelial%20 Final
CEMA
 
Modelos inventarios intr
Modelos inventarios intrModelos inventarios intr
Generación de ordenadores
Generación de ordenadoresGeneración de ordenadores
Generación de ordenadores
josemanuelalfarogarcia1
 
Arte gótico
Arte góticoArte gótico
Arte gótico
Ana Rey
 
Espejos de infancia_ong_paicabi
Espejos de infancia_ong_paicabiEspejos de infancia_ong_paicabi
Espejos de infancia_ong_paicabi
Gina Paola Torres Sarmiento
 

Viewers also liked (20)

Diego Velázquez.
Diego Velázquez.Diego Velázquez.
Diego Velázquez.
 
Proyecto de química Elaboracion de Licor
Proyecto de química Elaboracion de Licor Proyecto de química Elaboracion de Licor
Proyecto de química Elaboracion de Licor
 
Manual tecnico edificacoes_05_09_11
Manual tecnico edificacoes_05_09_11Manual tecnico edificacoes_05_09_11
Manual tecnico edificacoes_05_09_11
 
Arquitectura gótica
Arquitectura góticaArquitectura gótica
Arquitectura gótica
 
Derecho+internacional
Derecho+internacionalDerecho+internacional
Derecho+internacional
 
Congreso Derechos Humanos en Rosario - II Circular
Congreso Derechos Humanos en Rosario - II CircularCongreso Derechos Humanos en Rosario - II Circular
Congreso Derechos Humanos en Rosario - II Circular
 
La inteligencia emocional aplicada campo laboral
La inteligencia emocional aplicada campo laboralLa inteligencia emocional aplicada campo laboral
La inteligencia emocional aplicada campo laboral
 
U9. arte gótico (vi) arquitectura gótica española
U9. arte gótico (vi) arquitectura gótica españolaU9. arte gótico (vi) arquitectura gótica española
U9. arte gótico (vi) arquitectura gótica española
 
Catedral de santiago plante e interior
Catedral de santiago plante e interiorCatedral de santiago plante e interior
Catedral de santiago plante e interior
 
Arte gótico
Arte góticoArte gótico
Arte gótico
 
182 01 soldadura electrica y de oxicorte
182 01 soldadura electrica y de oxicorte182 01 soldadura electrica y de oxicorte
182 01 soldadura electrica y de oxicorte
 
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
175451768 apuntes-analisis-de-pruebas-de-presion-heber-cinco-ley
 
Presentación arte gótico arquitectura
Presentación arte gótico arquitecturaPresentación arte gótico arquitectura
Presentación arte gótico arquitectura
 
Arte gótico características generales y arquitectura
Arte gótico   características generales y arquitecturaArte gótico   características generales y arquitectura
Arte gótico características generales y arquitectura
 
Presentación medidas de dispersion.pptx [autoguardado]
Presentación medidas de dispersion.pptx [autoguardado]Presentación medidas de dispersion.pptx [autoguardado]
Presentación medidas de dispersion.pptx [autoguardado]
 
Cap%203 Tejido%20 Epitelial%20 Final
Cap%203 Tejido%20 Epitelial%20 FinalCap%203 Tejido%20 Epitelial%20 Final
Cap%203 Tejido%20 Epitelial%20 Final
 
Modelos inventarios intr
Modelos inventarios intrModelos inventarios intr
Modelos inventarios intr
 
Generación de ordenadores
Generación de ordenadoresGeneración de ordenadores
Generación de ordenadores
 
Arte gótico
Arte góticoArte gótico
Arte gótico
 
Espejos de infancia_ong_paicabi
Espejos de infancia_ong_paicabiEspejos de infancia_ong_paicabi
Espejos de infancia_ong_paicabi
 

Similar to Seamless Retail Technology – Unleashing an Integrated Shopping Experience

Experience the Power of Dynamics 365 for Retail
Experience the Power of Dynamics 365 for RetailExperience the Power of Dynamics 365 for Retail
Experience the Power of Dynamics 365 for Retail
Dynamics 365 Retail
 
Platformize to Fast Track Digital
Platformize to Fast Track DigitalPlatformize to Fast Track Digital
Platformize to Fast Track Digital
Newgen Software Technologies Limited
 
What Is A Headless Commerce Platform – A Complete.pdf
What Is A Headless Commerce Platform – A Complete.pdfWhat Is A Headless Commerce Platform – A Complete.pdf
What Is A Headless Commerce Platform – A Complete.pdf
Host It Smart
 
[Earley] Building a Successful Digital Transformation Roadmap
[Earley] Building a Successful Digital Transformation Roadmap[Earley] Building a Successful Digital Transformation Roadmap
[Earley] Building a Successful Digital Transformation Roadmap
Duy, Vo Hoang
 
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
Lora Cecere
 
7 considerations to your digital transformation journey
7 considerations to your digital transformation journey7 considerations to your digital transformation journey
7 considerations to your digital transformation journey
Tarang Rai
 
the-new-digital-ecosystem-reality
the-new-digital-ecosystem-realitythe-new-digital-ecosystem-reality
the-new-digital-ecosystem-reality
Daniele Riulfi
 
Enterprise Mobility - Whitepaper
Enterprise Mobility - WhitepaperEnterprise Mobility - Whitepaper
Enterprise Mobility - Whitepaper
NIIT Technologies
 
S_HIFT_FUTURE_OF_RETAIL
S_HIFT_FUTURE_OF_RETAILS_HIFT_FUTURE_OF_RETAIL
S_HIFT_FUTURE_OF_RETAIL
S_HIFT
 
Improve your omichannel strategy with better ecommerce
Improve your omichannel strategy with better ecommerceImprove your omichannel strategy with better ecommerce
Improve your omichannel strategy with better ecommerce
☁Jake Weaver ☁
 
Enabling your Enterprise Mobility to tap New Growth Opportunities
Enabling your Enterprise Mobility to tap New Growth OpportunitiesEnabling your Enterprise Mobility to tap New Growth Opportunities
Enabling your Enterprise Mobility to tap New Growth Opportunities
NIIT Technologies
 
Ortec plandag-2016
Ortec plandag-2016Ortec plandag-2016
Ortec plandag-2016
Osman Akdemir
 
How to Win with Digital
How to Win with DigitalHow to Win with Digital
How to Win with Digital
Cognizant
 
R&c report
R&c reportR&c report
Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615
Dieste Inc.
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615
Jérôme MONANGE
 
PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017
Filipp Paster
 
1- Background and ProblemThere is a regional clothing store c.docx
1- Background and ProblemThere is a regional clothing store c.docx1- Background and ProblemThere is a regional clothing store c.docx
1- Background and ProblemThere is a regional clothing store c.docx
jeremylockett77
 
DevOps in Retail – Expedux’s perspective
DevOps in Retail – Expedux’s perspectiveDevOps in Retail – Expedux’s perspective
DevOps in Retail – Expedux’s perspective
Expedux Technologies
 
IBM Retail Tech Trends
IBM Retail Tech TrendsIBM Retail Tech Trends
IBM Retail Tech Trends
Rudi Steffens
 

Similar to Seamless Retail Technology – Unleashing an Integrated Shopping Experience (20)

Experience the Power of Dynamics 365 for Retail
Experience the Power of Dynamics 365 for RetailExperience the Power of Dynamics 365 for Retail
Experience the Power of Dynamics 365 for Retail
 
Platformize to Fast Track Digital
Platformize to Fast Track DigitalPlatformize to Fast Track Digital
Platformize to Fast Track Digital
 
What Is A Headless Commerce Platform – A Complete.pdf
What Is A Headless Commerce Platform – A Complete.pdfWhat Is A Headless Commerce Platform – A Complete.pdf
What Is A Headless Commerce Platform – A Complete.pdf
 
[Earley] Building a Successful Digital Transformation Roadmap
[Earley] Building a Successful Digital Transformation Roadmap[Earley] Building a Successful Digital Transformation Roadmap
[Earley] Building a Successful Digital Transformation Roadmap
 
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
Driving Digital Supply Chain Transformation - A Handbook - 23 MAY 2017
 
7 considerations to your digital transformation journey
7 considerations to your digital transformation journey7 considerations to your digital transformation journey
7 considerations to your digital transformation journey
 
the-new-digital-ecosystem-reality
the-new-digital-ecosystem-realitythe-new-digital-ecosystem-reality
the-new-digital-ecosystem-reality
 
Enterprise Mobility - Whitepaper
Enterprise Mobility - WhitepaperEnterprise Mobility - Whitepaper
Enterprise Mobility - Whitepaper
 
S_HIFT_FUTURE_OF_RETAIL
S_HIFT_FUTURE_OF_RETAILS_HIFT_FUTURE_OF_RETAIL
S_HIFT_FUTURE_OF_RETAIL
 
Improve your omichannel strategy with better ecommerce
Improve your omichannel strategy with better ecommerceImprove your omichannel strategy with better ecommerce
Improve your omichannel strategy with better ecommerce
 
Enabling your Enterprise Mobility to tap New Growth Opportunities
Enabling your Enterprise Mobility to tap New Growth OpportunitiesEnabling your Enterprise Mobility to tap New Growth Opportunities
Enabling your Enterprise Mobility to tap New Growth Opportunities
 
Ortec plandag-2016
Ortec plandag-2016Ortec plandag-2016
Ortec plandag-2016
 
How to Win with Digital
How to Win with DigitalHow to Win with Digital
How to Win with Digital
 
R&c report
R&c reportR&c report
R&c report
 
Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615
 
PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017
 
1- Background and ProblemThere is a regional clothing store c.docx
1- Background and ProblemThere is a regional clothing store c.docx1- Background and ProblemThere is a regional clothing store c.docx
1- Background and ProblemThere is a regional clothing store c.docx
 
DevOps in Retail – Expedux’s perspective
DevOps in Retail – Expedux’s perspectiveDevOps in Retail – Expedux’s perspective
DevOps in Retail – Expedux’s perspective
 
IBM Retail Tech Trends
IBM Retail Tech TrendsIBM Retail Tech Trends
IBM Retail Tech Trends
 

More from accenture

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
accenture
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
accenture
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
accenture
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
accenture
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
accenture
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
accenture
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
accenture
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
accenture
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
accenture
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
accenture
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
accenture
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
accenture
 
Sustainable Value Chain
Sustainable Value ChainSustainable Value Chain
Sustainable Value Chain
accenture
 
Chemical Companies in the Metaverse
Chemical Companies in the MetaverseChemical Companies in the Metaverse
Chemical Companies in the Metaverse
accenture
 

More from accenture (20)

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
 
Sustainable Value Chain
Sustainable Value ChainSustainable Value Chain
Sustainable Value Chain
 
Chemical Companies in the Metaverse
Chemical Companies in the MetaverseChemical Companies in the Metaverse
Chemical Companies in the Metaverse
 

Recently uploaded

Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
hrajkumar444
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
The IIT Madras Product Management Casebook 23-24.pdf
The IIT Madras Product Management Casebook 23-24.pdfThe IIT Madras Product Management Casebook 23-24.pdf
The IIT Madras Product Management Casebook 23-24.pdf
Keerthiraja11
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
AishwaryaDoiphode3
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
khidalgo2
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Aggregage
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
APKs Pure
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 

Recently uploaded (20)

Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
The IIT Madras Product Management Casebook 23-24.pdf
The IIT Madras Product Management Casebook 23-24.pdfThe IIT Madras Product Management Casebook 23-24.pdf
The IIT Madras Product Management Casebook 23-24.pdf
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
 
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
Don’t Get Left Behind: Leveraging Modern Product Management Across the Organi...
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 

Seamless Retail Technology – Unleashing an Integrated Shopping Experience

  • 1. Seamless Technology: Unleashing an Integrated Shopping Experience
  • 2. Contents Introduction 1 What retailers need to do 2 The journey to seamless technology 4 Bring your system up to speed 4 Establish an infrastructure that allows you to innovate quicker 6 Transform your data to deliver a seamless customer experience 8 Organize for seamlessness 10 What now? 100 days of progress 12 Take the next step 13 References 13
  • 3. Seamless Technology 1 Retail will change more in the next five years than it has in the past 50—but not all retailers are prepared. It’s a future where retail organizations deliver seamless experiences for non-stop customers. To keep up with the frenetic pace of retail, the business—and the technology to support it—must evolve. Becoming fit and fast enough to stay ahead in the retail revolution Today’s non-stop customer is online, on the go, in stores and in touch with social networks. They expect 24/7 access to information from across channels, and they are eager to get the product they want at the price they want. To satisfy these hungry consumers, retailers need to step up their cross-channel game by incorporating modern-day mobile and social features into retail interactions. The winners will be those that figure out how to grow all channels in concert, and deliver a seamless customer experience by integrating price, promotions, product assortment and inventory across channels. Many retailers have doubled their capital expenditures to invest in the new capabilities required for providing a seamless experience. Capabilities such as anywhere/anytime fulfillment no matter the device are just the table stakes in retail today. As the number of technology options grows, so do customer expectations. But as new, disruptive technologies hit the market every day, retailers are hamstrung by legacy technology that doesn’t accommodate such capabilities. How can retailers build a technology framework that enables them to meet or exceed the expectations of today’s digital consumer, and be flexible enough to react to tomorrow’s emerging offerings? To move toward seamless, retailers must ask tough questions about their IT environment: Can we “service-enable” our legacy systems? Do we have the right customer, product and other enterprise data; is it clean and can we convert it to actionable insights? Does the infrastructure allow us to enable an engaging, seamless shopping experience? Does it or can it support real-time and relevant customer conversations, regardless of touch point? Can we leverage what we have in place to pilot new capabilities? Should our IT department take on new roles and responsibilities?
  • 4. 2 Seamless Technology What retailers need to do From empowered customers and channel complexity to warp-speed technology innovation, the new face of retail is not for the meek. This paper—part of Accenture’s series on seamless retailing—is intended to provide retail IT leaders with recommendations on what they can do to align the role of technology to become even more integral to the success of the company’s seamless retail strategy. While there will be changes in the business model, organization, processes, human resources and other enabling functions, this paper focuses on four technology directives retailers need to get right to support the seamless retail vision. 1 2 3 4 Bring your system up to speed Establish an infrastructure that allows you to innovate quicker Transform your data to deliver a seamless customer experience Organize to deliver seamless capabilities to the business Accenture’s evaluation of 60 global retailers reveals a significant gap between reality and expectations when it comes to delivering on consumers’ demands.1 When comparing things that were important to a consumer versus the retailer’s ability to provide it, retailers often scored only 1 out of 5. Expectations Reality
  • 5. Seamless Technology 3 connected... Digital consumers are ...are you? Global internet usage will more than double by 2015.2 Now 2015 Smartphone users spend a daily average of 132 minutes using social media on their phones.3 February 2010 17.1 billion minutes February 2013 34.9 billion minutes Consumer time spent with online retail has jumped 104 percent from 17.1 billion minutes in February 2010 to 34.9 billion minutes in February 2013.4
  • 6. 4 Seamless Technology T he journey to seamless technology: Four directives for transformation 1 Bring your system up to speed Retailers are at various levels of core strength; some have integrated key elements, such as inventory across channels when it comes to technology. Others have invested heavily in one particular channel. Few have invested in the kind of robust core that can seamlessly support all channels. No matter where you are in the journey, it is critical to transform the technical spine of the enterprise to make use of legacy systems while also building a solid foundation for future digital expansion. Seamless retailers can take these steps to strengthen—and expand— from the core: Assess the future roadmap Many retailers have opted to move to an ERP system or upgrade an existing ERP system. They believe their legacy systems can’t carry them through the next wave of digital expansion. The challenge is that large ERP solutions are multi-year journeys, where real benefit, particularly around seamless, won’t be realized until late in the journey. At the same time, CIOs must continue to quickly deliver new seamless capabilities (often on their legacy systems) to meet the evergrowing demands of customers. IT budgets have grown—even doubled—to keep up with these demands. International grocery retailer Tesco, through its innovation lab, is enabling solutions such as interactive screens and micro-home delivery. They’ve explored mobile solutions, such as mobile phone apps where consumers can scan products and add them to a virtual shopping basket. The checkout process is paperless, and reduced to a few clicks.5 Roadmaps are often disconnected as they are developed within operational silos, or with either a short-term focus on seamless capabilities or a longer-term vision of delivering transformational capabilities. Retailers should combine these into one enterprise roadmap that allows the business to take a broader look at the plan and prioritize based on where it can drive the most value along the seamless journey. Enable your architecture Retailers should invest in service-enabling their legacy systems. Done right, a serviceoriented architecture (SOA) enables complex transactions, the kind that seamless retailers require. For example, if a customer starts to buy items in one channel, only to complete the purchase in another, retailers will require access to complex pricing, product availability and customer data. SOA can provide this, and unlock several opportunities. Add item
  • 7. Seamless Technology 5 • egacy solutions can last much longer when L they are service-enabled and can support many seamless vision concepts. • ome seamless capabilities can be S introduced and abstracted from the rest of the architecture—inventory visibility, for instance, can be introduced on top of existing legacy architecture. • OA allows a retailer to quickly take S advantage of solutions from third parties and make things appear plug-and-play. Invest strategically Realign IT budget allocations to support a more seamless view. This includes both where you invest the money, as well as how you take your organization through the budgeting process. Finally, measure return on invested capital closely. Quick-turn projects may yield enough return on invested capital to pay for themselves and support new capabilities. • nnovations can be introduced faster. I Technologists and e-commerce business types contribute to @WalmartLabs, which represents the fusion of retail, social and mobile. One of the first projects originating from WalmartLabs was Shopycat, a gift recommendation app that scans your friends’ profiles to identify interesting gift ideas from their stream of likes, comments and status updates. Shopycat then seeks out an appropriate gift from Walmart’s product database.7 Scale at speed With the right infrastructure in place, you can innovate more quickly. Some companies build a formal place—such as an Innovation Lab— where good ideas can take shape at speed. For example, at Nordstrom Labs, a team of techies, designers, entrepreneurs, statisticians, researchers and artists collaborate to validate ideas, whether new products and services, or even innovation in operations, business models and management.6
  • 8. 6 Seamless Technology 2 Establish an infrastructure that allows you to innovate quicker Infrastructure is oftentimes an inhibitor for retailers because it takes a long time to get right. The increasing number and variety of devices, demands for access—both internal and external—and the need to move at speed would overstretch any organization. Successful companies in a seamless model create a technology infrastructure to flex with the retail demands and, at the same time, help increase sales and decrease costs. This entails upgrading the infrastructure to support increased remote connectivity, cloud-based services and Bring Your Own Device (BYOD) demands. Retailers should focus on these areas of their infrastructure to enable flexibility and innovation at speed: Adopt cloud computing A flexible cloud approach will make it easier to move and innovate faster­ for example, — the ability to launch a new product website in days rather than weeks or months. The cloud also enables incremental capacity for times of peak demand, for example, ramping up online capabilities before the holiday season. And hybrid cloud models integrate the private and public cloud for greater elasticity during changes in volume. The cloud can provide computing “on demand,” using infrastructure-as-a-service (IaaS) offerings to source raw computing resources, processing power, network bandwidth and storage whenever needed to support peak times, such as holiday or major sales. Successful companies will support increased remote connectivity, cloud-based services and Bring Your Own Device (BYOD) demands. BYOD
  • 9. Seamless Technology 7 Be mega mobile More consumers are using mobile devices for a better cross-channel experience or to conduct tasks, such as checkout. Accenture’s recent survey found that 50 percent of U.S. consumers are willing to buy using their mobile phone.8 And as more consumers go mobile, more employees are using handheld devices to support consumer needs. Being mega mobile can bring the store to life in a digital world, delivering a differentiated customer experience that drives higher conversions. There is a large market space in retail that could foster rapid growth in mobile point of sale (POS), which will mature the technology and challenge the need for register POS for larger players in the future. Some retailers, such as Nordstrom, have already armed store employees with mobile POS devices. Accommodate devices Numerous devices of a variety of types— digital signage, self-checkout, personal devices and employee devices—call for regular content updates in the store. Retailers will increasingly explore approaches that make it easier for the business to offer secure and controlled data access from any device. For example, virtualization offers greater flexibility, such as running Windows apps on Android or Apple iOS devices. Also, software-as-a-service (SaaS) solutions can lower the total cost of ownership and cut IT costs. Rethink the security model Seamless retailers should re-examine how they protect the technology environment, and how they provide access. Internal and external security must change to accommodate an increasing number and variety of people and devices accessing the network. This includes third-party providers that use a separate network, employees who bring their own devices and consumers who need external connectivity with the retail network. An “active defense” approach will help control and manage access to trusted or untrusted devices and enable data loss prevention for mobility. The retailer must also be able to integrate with third-party networks using open architecture cloud services. The cloud provides an extra layer of security.9 Leading organizations will understand the business consequences of inevitable data leaks and respond proportionally; different levels of attack require a different speed, scale and type of response.10 Data leaks
  • 10. 8 Seamless Technology 3 Transform your data to deliver a seamless customer experience There is no shortage of data in a retailer’s ecosystem. Huge volumes of data are coming from point of sale, social media placements, shipments, inventory, employee data, third parties and more. 100% Aim for 100 percent data accuracy A lack of data accuracy is like playing with fire. For example, if a customer visits the store expecting to find an item, but your inventory data is wrong, they won’t see the item—and you risk not seeing them again in your store. This data explosion creates opportunities to analyze across the enterprise to yield better decisions about everything from inventory forecasting to how to personalize the online brand experience. However, before this information can be analyzed, it must be accurate, high quality and shared frequently. You can also manage data better and faster than ever before. Rather than relying on retail data platforms that have been built around functions, seamless retailers are taking advantage of disruptive technologies that are built around flexibility. Today’s enterprise data platforms connect data from across the business to allow retailers to collect, store and act on data seamlessly and efficiently—all at a lower cost than traditional methods. Create an agile architecture There are two different architectures developing in a parallel way today—traditional enterprise data warehouses (EDWs) and Big Data. Retailers can combine the two to get the best of both capabilities. Big Data can help to create an enterprise data hub, which then feeds operational data stores that fuel analytics. In this way, data can be loaded in near-real time and analytics can be delivered within hours, minutes or even seconds. This instant access allows retailers to analyze data and make decisions at critical points in time. Reacting to consumers with such speed can ultimately change buyer behavior and purchase decisions. Furthermore, managing and updating prolific content regularly keeps things timely and relevant for consumers. Retailers should consider these principles to get more from their data: Think about data differently If the data is not seamless, the experience is not seamless. Data fiefdoms prevent retailers from achieving a holistic view of the consumer—and the business itself. By rethinking the data ecosystem (including all customer-facing and back office data) and taking a consistent, integrated approach, retailers can improve visibility and accuracy. This clearer view extends beyond the consumer to also include product and other key retail elements. Consistent product information and other content delivered on a frequent and accurate basis is the foundation of seamless. Organize for effectiveness Data has often been under the jurisdiction of each functional silo. As the organization moves toward seamless technology, the governance model should change as well. Retailers must decide who owns the data. This “data lead” should be accountable for establishing a seamless data vision, and ensuring that data is collected, managed and analyzed in ways that adhere to the vision. Organizations could place a chief customer officer, chief channel officer or chief marketing officer in this role.
  • 11. Seamless Technology 9 Integrated Enterprise Analytic Platform Teradata EDW POS ETL Reports Dashboard Analytics Apps MDM Hadoop Layered Enterprise Data Hub Inventory Staging Cleansed Other internal Golden Analytics App Specific Add layers as needed Visualization Other external Exploratory DWCMs Copyright 2013 Accenture. All rights reserved. Analytics Models Apps SAP HANA 1. everage Big Data technology to create an L enterprise data hub. POS, inventory and other data can be loaded in batches or in real time. By using Hadoop, key analytics can be delivered in hours versus days, weeks or months. 2. implify the building of the Teradata S EDW by leveraging the enterprise operational data store (ODS). This architecture is much more flexible, nimble, and powerful because it builds on existing investments. 3. ntegrate the analytic tools with the I analytic stores. The future will be marked by a blend of database heavyweights, like Oracle and Teradata, and new open-source projects—such as Hadoop—that are making sense of the flood of data generated by the digital revolution.11 Customer buying behavior data 10 % sales boost Macy’s increased store sales by 10 percent by leveraging terabytes of data about customer buying behavior.
  • 12. 10 Seamless Technology 4 Organize for seamlessness Few retailers have successfully consolidated marketing, merchandising and supply chain silos to build an omni-channel organization that supports one seamless vision of serving the customer. How can retailers connect the seams to support a cohesive customer experience and drive growth across all channels? IT can lead a “one-channel” team that seizes every opportunity to make connections that yield better business outcomes across the enterprise. IT as a leader in innovation and business strategy To bring the best, up-to-the-minute capabilities to customers, IT must be fast in identifying how the latest in technology innovation can support or lead business strategy and innovation. To unleash the power of truly integrated IT, organizations must embrace new roles for IT including: Some leading companies are initiating the role of a chief technology officer (CTO) to stay on top of emerging technologies that will differentiate the company. Separate from the CIO, whose role is to focus on enabling the business, the CTO focuses on the development of new technologies and strategies to enable new capabilities and speed to market. One-channel team IT can lead a “one-channel” team that seizes every opportunity to make connections that yield better business outcomes across the enterprise.
  • 13. Seamless Technology 11 IT as a key contributor to the business transformation agenda Few retailers successfully align their IT and business transformation agendas. Oftentimes, these agendas may come together once a year during the annual planning cycle. Instead, IT and business program leadership should come together within one integrated “business transformation office” to ensure ongoing, year-round strategy and priority alignment. The office will help to avoid conflicting priorities and diluted focus, and it can improve corporate agility by breaking down functional silos. The right resources will be directed to the highest priority programs. This office should also be responsible for measuring the success of IT initiatives. IT as a leader of the seamless retail agenda IT should play a lead integrator role in programs such as: • ooking across the entire business to serve L as the protector of data integrity, security and consistency throughout all systems and processes. • onnecting store and online channels C in a flexible fulfillment model. • nabling new digital connections that E improve the ways in which retailers interact with consumers. • Migrating from custom applications that meet the needs of one business and require decisions at one level, to enterprise applications that will require decisions at an enterprise level. IT as an enabler of corporate agility and efficiencies through key alliances Cloud technologies and other third-party partner models are enabling organizations to gain competitive advantage by piecing together the right components at the right price and the right time, rather than building them in-house. IT must own the process for piecing together these capabilities into a seamless experience for employees and consumers. By collaborating with suppliers, IT will no longer have to source scarce talent to support new technologies. However, this will have major implications for current IT talent as they will be leveraged in new ways. There will be less need for applications experts and a shift toward higher-value activities in areas such as understanding business needs, and managing relationships with business customers and cloud suppliers. Walmart Chief Technology Officer Chip Hernandez is responsible for developing and maintaining a technology strategy supporting Walmart’s corporate strategic plan.
  • 14. 12 Seamless Technology What now? 100 days of progress There’s no reason to wait for seamless technology. Start today and take these actions over the next 100 days to accelerate your speed to seamless. Create a consolidated roadmap to outline the best short- and longterm ideas to support the seamless vision, and then prioritize the ones that offer the most value. Start less and finish more. Evaluate current initiatives against what will drive the most value for the business. Double down on those initiatives that offer the most value, and stop those that don’t. Think about the timing of next-generation capabilities and don’t invest ahead of the curve. Begin to outline the roles, responsibilities and people that can support your seamless organization.
  • 15. Seamless Technology 13 Take the next step Accenture has a dedicated team focused on helping retailers build the technology foundation to support seamless retail. For more information please contact: Global Europe Chris Donnelly christopher.donnelly@accenture.com Adrian Bertschinger adrian.bertschinger@accenture.com Asia Pacific North America Takaaki Haraguchi takaaki.haraguchi@accenture.com Dave Richards david.t.richards@accenture.com References 1 Accenture Seamless Retail Consumer Survey, November 2012 2 loget, Henry; The Business Insider, The Future of Mobile; Retrieved online March 2012 at http://www.businessinsider.com/the-future-ofB mobile-deck-2012-3#-11 3 DC report, Always Connected: How Smartphones and Social Media Keep us Engaged, sponsored by Facebook I 4 omScore Inc., State of the U.S. Online Retail Economy, Q1 2013; Retrieved online May 2013 at http://www.comscore.com/Insights/ c Presentations_and_Whitepapers/2013/State_of_the_US_Online_Retail_Economy_Q1_2013 5 cNamara, Mike, Tesco Chief Information Officer; September 2012; Retrieved video: Take a shopping trip into the future, online at M https://www.tescoplc.com/talkingshop/index.asp?blogid=63 6 etrieved online September 2013 at http://nordstrominnovationlab.com R 7 houltz, Mike; Will Walmart Labs Make Walmart More Innovative in E-commerce?; Digital Spark Marketing, Retrieved online September 2013 S at http://www.digitalsparkmarketing.com/innovation/walmart-labs/ 8 Accenture Seamless Retail Consumer Survey, November 2012 9 etail Information Systems News, Rethinking TCO for POS; Retrieved online July 2012 at http://risnews.edgl.com/retail-whitepapers/ R Rethinking-TCO-for-POS80966 10 Accenture Technology Vision 2013, page 68 11 Winkler, Rolfe; Elephant in the Room to Weigh on Growth for Oracle, Teradata, Wall Street Journal, August 18, 2013
  • 16. 14 Seamless Technology About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 266,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com. Follow us on Twitter @AccentureRetail Learn more at www.accenture.com/retail Copyright ©2013 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Rights to trademarks referenced herein, other than Accenture trademarks, belong to their respective owners. We disclaim proprietary interest in the marks and names of others.