Retailers pursuing the Omnichannel strategy now must deploy more advanced features to attract, retain, and service their most loyal customers. Advanced search, AI, and Machine Learning capabilities are core to helping retailers gain a competitive advantage.
This webinar will explore:
- Common uses of AI & ML in retail and future trends
- How to capture user intent
- Different types of recommendations and how they map to the customer journey
- Taking AI a step further for your retail site
This document provides an overview of big data analytics and discusses related concepts and tools. It describes challenges of big data such as increased data volume, velocity and variety. It introduces the Hadoop platform and tools like HDFS, Hive and Spark for storing and analyzing large datasets. Different types of analytics including descriptive, predictive and sentiment analysis are covered. The document also outlines the analytics lifecycle and provides an example use case of sentiment analysis on Twitter data.
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
This presentation accompanied a great talk on Web Analytics by Anne Marie Macek, Senior Manager in Data Strategy at Marriott International, at the DC Business Intelligentsia Meetup on December 11.
For more info on future events visit: http://www.meetup.com/BusinessIntelligentsiaDC/events/150884302/
1. The document discusses improving internal search experiences for e-commerce websites by better supporting 12 different types of user queries.
2. It provides details on how to support each of the 12 query types by considering the user behavior, implementing appropriate search logic, and handling query spectrums, qualifiers and structures.
3. The document emphasizes that properly supporting these various query types can significantly improve conversions and sales by providing a more helpful search experience for users.
Google seo-search-engine-optimization-introduction-powerpoint-presentation-Arbp Worldwide
This document provides an overview of search engine optimization (SEO) and how search engines work. It discusses how search engines index web pages by having spiders crawl the web and add pages to their databases. When users search, the search engine checks its own database to return relevant results. Results are ranked using algorithms that consider various on-page and off-page ranking factors. The document outlines the importance of SEO for businesses and provides tips for developing an effective SEO strategy, such as targeting keywords, optimizing content and links, and monitoring rankings.
Web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. It can be used as a tool for business and market research as well as improving website effectiveness. Web analytics applications can also help measure the results of traditional advertising campaigns by estimating how traffic to a website changes after a new campaign launch. Key metrics include the number of visitors and page views, which provide information about traffic and popularity trends useful for market research.
Google seo- (search engine optimization)- Corporate ServicesCorporate Services
The document provides an overview of search engine optimization (SEO), including what search engines are and how they work, popular search engines and their usage statistics, why SEO is important, what an SEO algorithm is, steps to developing an SEO strategy, important on-page and off-page ranking factors, and basic tips for optimization. It discusses key concepts such as how search engines index web pages, the importance of SEO for business, common ranking factors search engines consider, and strategies for developing an effective SEO campaign.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
This document provides an overview of big data analytics and discusses related concepts and tools. It describes challenges of big data such as increased data volume, velocity and variety. It introduces the Hadoop platform and tools like HDFS, Hive and Spark for storing and analyzing large datasets. Different types of analytics including descriptive, predictive and sentiment analysis are covered. The document also outlines the analytics lifecycle and provides an example use case of sentiment analysis on Twitter data.
Knowledge Panels, Rich Snippets and Semantic MarkupBill Slawski
My 2016 Pubcon Presentation showing how I incorporate Knowledge Panels, Entities, the Knowledge Graph API, Rich Snippets, Featured Snippets and Structured Snippets in SEO site Audits.
This presentation accompanied a great talk on Web Analytics by Anne Marie Macek, Senior Manager in Data Strategy at Marriott International, at the DC Business Intelligentsia Meetup on December 11.
For more info on future events visit: http://www.meetup.com/BusinessIntelligentsiaDC/events/150884302/
1. The document discusses improving internal search experiences for e-commerce websites by better supporting 12 different types of user queries.
2. It provides details on how to support each of the 12 query types by considering the user behavior, implementing appropriate search logic, and handling query spectrums, qualifiers and structures.
3. The document emphasizes that properly supporting these various query types can significantly improve conversions and sales by providing a more helpful search experience for users.
Google seo-search-engine-optimization-introduction-powerpoint-presentation-Arbp Worldwide
This document provides an overview of search engine optimization (SEO) and how search engines work. It discusses how search engines index web pages by having spiders crawl the web and add pages to their databases. When users search, the search engine checks its own database to return relevant results. Results are ranked using algorithms that consider various on-page and off-page ranking factors. The document outlines the importance of SEO for businesses and provides tips for developing an effective SEO strategy, such as targeting keywords, optimizing content and links, and monitoring rankings.
Web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. It can be used as a tool for business and market research as well as improving website effectiveness. Web analytics applications can also help measure the results of traditional advertising campaigns by estimating how traffic to a website changes after a new campaign launch. Key metrics include the number of visitors and page views, which provide information about traffic and popularity trends useful for market research.
Google seo- (search engine optimization)- Corporate ServicesCorporate Services
The document provides an overview of search engine optimization (SEO), including what search engines are and how they work, popular search engines and their usage statistics, why SEO is important, what an SEO algorithm is, steps to developing an SEO strategy, important on-page and off-page ranking factors, and basic tips for optimization. It discusses key concepts such as how search engines index web pages, the importance of SEO for business, common ranking factors search engines consider, and strategies for developing an effective SEO campaign.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine.
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Affiliate Summit Orlando Meetup Group: Google Analytics for BeginnersMissy Ward
Pat Grady, owner of RhinoFish Media (http://www.affiliatesummit.com/pat-grady/) provided a great session on Google Analytics for beginners, during the Affiliate Summit Orlando Meetup on Tuesday, 10/30/12. Here are his slides.
Search engines are tools that search an index of documents on the internet for specified terms. Popular search engines include Google, Yahoo, MSN, and others. Search engines use algorithms to rank documents in their databases based on relevance factors when a user searches. Search engine optimization (SEO) is the process of optimizing websites to achieve high rankings in search engines for targeted keywords in order to increase relevant traffic and business goals like sales and leads. Key aspects of SEO include on-page and off-page optimization factors as well as keyword research.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Casablanca SharePoint Days Power User Search TipsJoel Oleson
Joel Oleson, director of enterprise search strategy at BA Insight, gave a presentation on search tips and tricks for power users of SharePoint. He discussed best practices for using keywords, phrases, Boolean operators, inclusion/exclusion operators and proximity searches. He also provided tips for building complex queries using parentheses and the keyword query language. The presentation included quizzes and highlighted the importance of metadata, managed properties, and precise queries for achieving the best search results.
Acting local in a global world (local SEO)Similarweb
Earlier today Gerald Murphy represented 7thingsmedia at the Internet Advertising Bureau (IAB) as part of the Connected Consumer -- Devices and Data session.
What are the quick wins for your local SEO campaign? How can you increase reviews, quickly?
This document provides an agenda and overview for a Google Analytics training session. The morning sessions will cover introducing web analytics and Google Analytics, setting up GA accounts, and conversion tracking. The afternoon will focus on Google AdWords and diving into data and questions. Key topics that will be discussed include how GA works via cookies, setting up profiles and customizing tracking codes, goals and conversion tracking, and using data for insights. Attendees are encouraged to come with questions about their own GA data.
This document discusses integrating paid and organic search data through co-optimization. It begins by defining co-optimization as integrating, measuring, and optimizing high-ranking paid and SEO keywords to maximize their collective potential. It then provides tips on assessing the current state by identifying keywords without corresponding organic or paid listings. The document also discusses optimizing proximity performance by ensuring listings match searcher intent. Finally, it offers tips on operationalizing co-optimization through workflows for keyword selection, data modeling, and testing.
Keyword research tools for Search Engine Optimisation (SEO)Duncan MacGruer
Presentation given to the University of Edinburgh web publishers community in January 2018 on the use of Keyword research tools for Search Engine Optimisation (SEO).
Google University at Tech 4 Africa discusses various analytics reports and metrics that are useful for different goals. Key reports include site usage, which allows for date and traffic source comparisons, and landing page reports. Segments and filters allow drilling down into specific user groups or traffic sources. Setting goals and key performance indicators based on objectives like awareness, engagement, and loyalty helps determine which metrics are most important to track. Comparisons over time periods and between segments make metrics more meaningful.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
The document discusses how to implement web analytics in government, noting that it is challenging due to a lack of direct profit motivation and responsibilities being spread across different teams. It provides an overview of collecting behavioral and outcomes data, measuring the visitor experience, and analyzing social media, while emphasizing the importance of tying analytics to an organization's goals. Common challenges include different groups not seeing analytics as their core responsibility and a need to build cross-functional collaboration.
This document provides an overview of Google AdWords and search engine advertising. It discusses how AdWords has evolved from basic search advertising to search+ with additional extensions. It covers setting up an AdWords campaign, including using different keyword matching types, testing ad extensions, and the Search Funnel Report to better understand user behavior beyond last-click conversions. Proper setup of AdWords including negative keywords, deep links, analytics tracking, and sufficient budget to gather data is also recommended.
Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites. Google Analytics is a popular web analytics tool that tracks user data through a JavaScript code added to websites. It provides visualization tools and insights about key metrics like users, sessions, pageviews, bounce rate, and exit rate, broken down by dimensions such as channels, devices, and locations.
The document discusses critical rules for SEO success. It covers topics like writing content for audiences, speaking the searcher's language by developing keyword lists and personas, optimizing site content by including keywords, and getting quality links through great content and curated directories rather than buying links. The goal is to create pages that delight humans by understanding what people search for and providing helpful information to them.
Mobile First to AI First: How User Signals Change SEO | SMX19Philipp Klöckner
Traditional ranking factors have been great proxy metrics for the past years and have made Google the best search engine in the world. But as Google advances to an AI first company, SEOs have to change their metrics and toolsets as well. Learn about how Machine Learning changes SEO and why User Signals and UX have to guide your work.
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
Tips and tools for building a business case for Enterprise Search. Presented by ACIS Consulting, a leader in enterprise search engine solution development and managment consulting.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Search Engine Optimization (SEO) is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine.
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Affiliate Summit Orlando Meetup Group: Google Analytics for BeginnersMissy Ward
Pat Grady, owner of RhinoFish Media (http://www.affiliatesummit.com/pat-grady/) provided a great session on Google Analytics for beginners, during the Affiliate Summit Orlando Meetup on Tuesday, 10/30/12. Here are his slides.
Search engines are tools that search an index of documents on the internet for specified terms. Popular search engines include Google, Yahoo, MSN, and others. Search engines use algorithms to rank documents in their databases based on relevance factors when a user searches. Search engine optimization (SEO) is the process of optimizing websites to achieve high rankings in search engines for targeted keywords in order to increase relevant traffic and business goals like sales and leads. Key aspects of SEO include on-page and off-page optimization factors as well as keyword research.
SEO in the Age of Artificial Intelligence | How AI influences SearchPhilipp Klöckner
SEO hast changes over the past decade. Understand how classical ranking factors become less important, while user experience dominates the top rankings.
As seen live on stage at @ProjectAcom #PakCon2018 in Berlin.
Casablanca SharePoint Days Power User Search TipsJoel Oleson
Joel Oleson, director of enterprise search strategy at BA Insight, gave a presentation on search tips and tricks for power users of SharePoint. He discussed best practices for using keywords, phrases, Boolean operators, inclusion/exclusion operators and proximity searches. He also provided tips for building complex queries using parentheses and the keyword query language. The presentation included quizzes and highlighted the importance of metadata, managed properties, and precise queries for achieving the best search results.
Acting local in a global world (local SEO)Similarweb
Earlier today Gerald Murphy represented 7thingsmedia at the Internet Advertising Bureau (IAB) as part of the Connected Consumer -- Devices and Data session.
What are the quick wins for your local SEO campaign? How can you increase reviews, quickly?
This document provides an agenda and overview for a Google Analytics training session. The morning sessions will cover introducing web analytics and Google Analytics, setting up GA accounts, and conversion tracking. The afternoon will focus on Google AdWords and diving into data and questions. Key topics that will be discussed include how GA works via cookies, setting up profiles and customizing tracking codes, goals and conversion tracking, and using data for insights. Attendees are encouraged to come with questions about their own GA data.
This document discusses integrating paid and organic search data through co-optimization. It begins by defining co-optimization as integrating, measuring, and optimizing high-ranking paid and SEO keywords to maximize their collective potential. It then provides tips on assessing the current state by identifying keywords without corresponding organic or paid listings. The document also discusses optimizing proximity performance by ensuring listings match searcher intent. Finally, it offers tips on operationalizing co-optimization through workflows for keyword selection, data modeling, and testing.
Keyword research tools for Search Engine Optimisation (SEO)Duncan MacGruer
Presentation given to the University of Edinburgh web publishers community in January 2018 on the use of Keyword research tools for Search Engine Optimisation (SEO).
Google University at Tech 4 Africa discusses various analytics reports and metrics that are useful for different goals. Key reports include site usage, which allows for date and traffic source comparisons, and landing page reports. Segments and filters allow drilling down into specific user groups or traffic sources. Setting goals and key performance indicators based on objectives like awareness, engagement, and loyalty helps determine which metrics are most important to track. Comparisons over time periods and between segments make metrics more meaningful.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
The document discusses how to implement web analytics in government, noting that it is challenging due to a lack of direct profit motivation and responsibilities being spread across different teams. It provides an overview of collecting behavioral and outcomes data, measuring the visitor experience, and analyzing social media, while emphasizing the importance of tying analytics to an organization's goals. Common challenges include different groups not seeing analytics as their core responsibility and a need to build cross-functional collaboration.
This document provides an overview of Google AdWords and search engine advertising. It discusses how AdWords has evolved from basic search advertising to search+ with additional extensions. It covers setting up an AdWords campaign, including using different keyword matching types, testing ad extensions, and the Search Funnel Report to better understand user behavior beyond last-click conversions. Proper setup of AdWords including negative keywords, deep links, analytics tracking, and sufficient budget to gather data is also recommended.
Web analytics involves collecting and analyzing digital data about user behavior on websites and mobile apps. It is important for measuring the effectiveness of marketing campaigns and ensuring websites meet their objectives, such as increasing sales for ecommerce sites. Google Analytics is a popular web analytics tool that tracks user data through a JavaScript code added to websites. It provides visualization tools and insights about key metrics like users, sessions, pageviews, bounce rate, and exit rate, broken down by dimensions such as channels, devices, and locations.
The document discusses critical rules for SEO success. It covers topics like writing content for audiences, speaking the searcher's language by developing keyword lists and personas, optimizing site content by including keywords, and getting quality links through great content and curated directories rather than buying links. The goal is to create pages that delight humans by understanding what people search for and providing helpful information to them.
Mobile First to AI First: How User Signals Change SEO | SMX19Philipp Klöckner
Traditional ranking factors have been great proxy metrics for the past years and have made Google the best search engine in the world. But as Google advances to an AI first company, SEOs have to change their metrics and toolsets as well. Learn about how Machine Learning changes SEO and why User Signals and UX have to guide your work.
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
Tips and tools for building a business case for Enterprise Search. Presented by ACIS Consulting, a leader in enterprise search engine solution development and managment consulting.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
Marketing analytics & brand measurement - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
Introduction about Quora, Google analytics and Google Ad WordsCode95
Google Analytics provides tools to analyze website traffic and user behavior. It can track metrics like user demographics, locations, devices used, traffic sources, pages visited, and conversion goals. The analytics help identify poorly performing areas and inform strategies to improve user experience and conversions. Setting up tracking properly and segmenting data is important to get meaningful insights from Google Analytics.
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
This document summarizes the state of search and eCommerce for 2017 according to Elizabeth Marsten. It discusses the growth of platforms like Yahoo, Bing Ads, Amazon and Google in eCommerce search and advertising. It highlights innovations from these platforms in areas like native ads, custom audiences, and the buy button. It emphasizes the importance of high quality product data for success. The document advises focusing on data quality, mobile experiences, and shifting budgets from text to product listing ads as traffic patterns change.
This document summarizes trends in eCommerce search marketing for 2017. It discusses how major search engines and marketplaces like Google, Yahoo, Bing, eBay and Amazon are evolving their advertising products. It also provides data on the growth of visual advertising formats through Polyvore and Google's new "Shop the Look" format. Finally, it discusses opportunities for improving product data quality and the shift toward mobile purchases directly on search engines.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
This document provides an overview of technical marketing and how to effectively implement it. It begins with some "spooky stats" that show how customer research and buying behaviors have changed, with more occurring online through self-service before engaging with sales. It then outlines some "creepy forces" like mobile users and customer preferences for self-service. The rest of the document provides a framework for technical marketing, including initiating content, launching a customer success center, extending reach through various channels, and continuously optimizing based on analytics. It emphasizes creating a unified customer experience across all stages. Real-world examples are also provided of companies that keep customers engaged through their customer success centers.
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Webinar: Increase Conversion With Better SearchLucidworks
This document discusses a partnership between IBM Commerce and Lucidworks to improve e-commerce search experiences. Key points:
1. The partnership will integrate Lucidworks' Apache Solr-based search platform Fusion with IBM Commerce to power search and recommendations on IBM Commerce sites.
2. Fusion will enrich product content, queries, and results to improve findability. It will also use signals from user interactions for more relevant results and personalized recommendations.
3. The integration aims to improve customer experiences and conversions by ensuring customers can find products through various query types and discover related items to buy.
HacktoberFestPune - DSC MESCOE x DSC PVGCOETTanyaRaina3
HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Similar to Webinar: AI and Machine Learning for Omnichannel Retailers (20)
Search is the Tip of the Spear for Your B2B eCommerce StrategyLucidworks
With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment.
In this webinar with Forrester senior analyst Joe Cicman, you’ll learn:
-Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals
-Why an omnichannel selling approach must be deployed in order to see success in B2B
-How deploying content search capabilities will support a longer sales cycle at scale
-What the next steps are to support a robust B2B commerce strategy supported by new technology
Speakers
Joe Cicman, Senior Analyst, Forrester
Jenny Gomez, VP of Marketing, Lucidworks
Customer loyalty starts with quickly responding to your customer’s needs. When it comes to resolving open support cases, time is of the essence. Time spent searching for answers adds up and creates inefficiencies in resolving cases at scale. Relevant answers need to be a few clicks away and easily accessible for agents directly from their service console.
We will explore how Lucidworks’ Agent Insights application automatically connects agents with the correct answers and resources. You’ll learn how to:
-Configure a proactive widget in an agent’s case view page to access resources across third-party systems (such as Sharepoint, Confluence, JIRA, Zendesk, and ServiceNow).
-Easily set up query pipelines to autonomously route assets and resources that are relevant to the case-at-hand—directly to the right agent.
-Identify subject matter experts within your support data and access tribal knowledge with lightning-fast speed.
How Crate & Barrel Connects Shoppers with Relevant ProductsLucidworks
Lunch and Learn during Retail TouchPoints #RIC21 virtual event.
***
Crate & Barrel’s previous search solution couldn’t provide its shoppers with an online search and browse experience consistent with the customer-centric Crate & Barrel brand. Meanwhile, Crate & Barrel merchandisers spent the bulk of their time manually creating and maintaining search rules. The search experience impacted customer retention, loyalty, and revenue growth.
Join this lunch & learn for an interactive chat on how Crate & Barrel partnered with Lucidworks to:
-Improve search and browse by modernizing the technology stack with ML-based personalization and merchandising solutions
-Enhance the experience for both shoppers and merchandisers
-Explore signals to transform the omnichannel shopping experience
Questions? Visit https://lucidworks.com/contact/
Learn how to guide customers to relevant products using eCommerce search, hyper-personalisation, and recommendations in our ‘Best-In-Class Retail Product Discovery’ webinar.
Nowadays, shoppers want their online experience to be engaging, inspirational and fulfilling. They want to find what they’re looking for quickly and easily. If the sought after item isn’t available, they want the next best product or content surfaced to them. They want a website to understand their goals as though they were talking to a sales assistant in person, in-store.
In this webinar, we explore IMRG industry data insights and a best-in-class example of retail product discovery. You’ll learn:
- How AI can drive increased revenue through hyper-personalised experiences
- How user intent can be easily understood and results displayed immediately
- How merchandisers can be empowered to curate results and product placement – all without having to rely on IT.
Presented by:
Dave Hawkins, Principal Sales Engineer - Lucidworks
Matthew Walsh, Director of Data & Retail - IMRG
Connected Experiences Are Personalized ExperiencesLucidworks
Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences.
For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision-makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success.
Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint.
In this webinar, you’ll learn:
- Why companies who utilize real-time customer signals report more effective personalization
- How to connect employees and customers in a shared experience through search and browse
- How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction
Featuring
- Will Hayes, CEO, Lucidworks
- Brendan Witcher, VP, Principal Analyst, Forrester
Intelligent Insight Driven Policing with MC+A, Toronto Police Service and Luc...Lucidworks
Intelligent Policing. Leveraging Data to more effectively Serve Communities.
Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force.
In this webinar, we'll cover:
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-How a Global Search improves an officer's interaction with existing data.
Featuring:
-Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks
-Michael Cizmar, Managing Director, MC+A
-Ian Williams, Manager of Analytics & Innovation, Toronto Police Service
[Webinar] Intelligent Policing. Leveraging Data to more effectively Serve Com...Lucidworks
Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation.
Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform.
Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force.
In this webinar, we'll cover:
The technology needs of an intelligent police force.
How a Global Search improves an officer's interaction with existing data.
Featuring
-Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks
-Michael Cizmar, Managing Director, MC+A
-Ian Williams, Manager of Analytics & Innovation, Toronto Police Service
Preparing for Peak in Ecommerce | eTail Asia 2020Lucidworks
This document provides a framework for prioritizing onsite search problems and key performance indicators (KPIs) to measure for e-commerce search optimization. It recommends prioritizing fixing searches that yield no results, improving relevance of results, and reducing false positives. The most essential KPIs to measure include query latency, throughput, result relevance through click-through rates and NDCG scores. The document also provides tips for self-benchmarking search performance and examples of search performance benchmarks across nine e-commerce sites from various industries.
Accelerate The Path To Purchase With Product Discovery at Retail Innovation C...Lucidworks
Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition?
Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site.
In this session, attendees will find out how to:
-Take control of merchandising at scale;
-Implement hands-free search relevancy; and
-Address personalization challenges.
AI-Powered Linguistics and Search with Fusion and RosetteLucidworks
For a personalized search experience, search curation requires robust text interpretation, data enrichment, relevancy tuning and recommendations. In order to achieve this, language and entity identification are crucial.
For teams working on search applications, advanced language packages allow them to achieve greater recall without sacrificing precision.
Join us for a guided tour of our new Advanced Linguistics packages, available in Fusion, thanks to the technology partnership between Lucidworks and Basistech.
We’ll explore the application of language identification and entity extraction in the context of search, along with practical examples of personalizing search and enhancing entity extraction.
In this webinar, we’ll cover:
-How Fusion uses the Rosette Basic Linguistics and Entity Extraction packages
-Tips for improving language identification and treatment as well as data enrichment for personalization
-Speech2 demo modeling Active Recommendation
-Use Rosette’s packages with Fusion Pipelines to build custom entities for specific domain use cases
Featuring:
-Radu Miclaus, Director of Product, AI and Cloud, Lucidworks, Lucidworks
-Robert Lucarini, Senior Software Engineer, Lucidworks
-Nick Belanger, Solutions Engineer, Basis Technology
The Service Industry After COVID-19: The Soul of Service in a Virtual MomentLucidworks
Before COVID-19, almost 80% of the US workforce worked service in jobs that involve in-person interaction with strangers. Now, leaders of service organizations must reshape their offerings during the pandemic and prepare for whatever the new normal turns out to be. Our three panelists will share ideas for adapting their service businesses, now that closer-than-six-feet isn’t an option.
Join Lucidworks as we talk shop with 3 service business leaders, covering:
-Common impacts of the pandemic on service businesses (and what to do about them),
-How service teams can maintain a human touch across virtual channels, and
-Plans for the future, before and after the pandemic subsides.
Featuring
-Sara Nathan, President & CEO, AMIGOS
-Anthony Carruesco, Founder, AC Fly Fishing
-sara bradley, chef and proprietor, freight house
-Justin Sears, VP Product Marketing, Lucidworks
Webinar: Smart answers for employee and customer support after covid 19 - EuropeLucidworks
The COVID-19 pandemic has forced companies to support far more customers and employees through digital channels than ever before. Many are turning to chatbots to help meet increasing demand, but traditional rules-based approaches can’t keep up. Our new Smart Answers add-on to Lucidworks Fusion makes existing chatbots and virtual assistants more intelligent and more valuable to the people you serve.
Smart Answers for Employee and Customer Support After COVID-19Lucidworks
Watch our on-demand webinar showcasing Smart Answers on Lucidworks Fusion. This technology makes existing chatbots and virtual assistants more intelligent and more valuable to the people you serve.
In this webinar, we’ll cover off:
-How search and deep learning extend conversational frameworks for improved experiences
-How Smart Answers improves customer care, call deflection, and employee self-service
-A live demo of Smart Answers for multi-channel self-service support
Applying AI & Search in Europe - featuring 451 ResearchLucidworks
In the current climate, it’s now more important than ever to digitally enable your workforce and customers.
Hear from Simon Taylor, VP Global Partners & Alliances, Lucidworks and Matt Aslett, Research Vice President, 451 Research to get the inside scoop on how industry leaders in Europe are developing and executing their digital transformation strategies.
In this webinar, we’ll discuss:
The top challenges and aspirations European business and technology leaders are solving using AI and search technology
Which search and AI use cases are making the biggest impact in industries such as finance, healthcare, retail and energy in Europe
What technology buyers should look for when evaluating AI and search solutions
Webinar: Accelerate Data Science with Fusion 5.1Lucidworks
This document introduces Fusion 5.1 and its new capabilities for integrating with data science tools like Tensorflow, Scikit-Learn, and Spacy.
It provides an overview of Fusion's capabilities for understanding content, users, and delivering insights at scale. The document then demonstrates Fusion's Jupyter Notebook integration for reading and writing data and running SQL queries.
Finally, it shows how Fusion integrates with Seldon Core to easily deploy machine learning models with tools like Tensorflow and Scikit-Learn. A live demo is provided of deploying a custom model and using it in Fusion's query and indexing pipelines.
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Where Search Meets Science and Style Meets Savings: Nordstrom Rack's Journey ...Lucidworks
Nordstrom Rack | Hautelook curates and serves customers a wide selection of on-trend apparel, accessories, and shoes at an everyday savings of up to 75 percent off regular prices. With over a million visitors shopping across different platforms every day, and a realization that customers have become accustomed to robust and personalized search interactions, Nordstrom Rack | Hautelook launched an initiative over a year ago to provide data science-driven digital experiences to their customers.
In this session, we’ll discuss Nordstrom Rack | Hautelook’s journey of operationalizing a hefty strategy, optimizing a fickle infrastructure, and rallying troops around a single vision of building an expansible machine-learning driven product discovery engine.
The audience will learn about:
-The key technical challenges and outcomes that come with onboarding a solution
-The lessons learned of creating and executing operational design
-The use of Lucidworks Fusion to plug custom data science models into search and browse applications to understand user intent and deliver personalized experiences
Apply Knowledge Graphs and Search for Real-World Decision IntelligenceLucidworks
Knowledge graphs and machine learning are on the rise as enterprises hunt for more effective ways to connect the dots between the data and the business world. With newer technologies, the digital workplace can dramatically improve employee engagement, data-driven decisions, and actions that serve tangible business objectives.
In this webinar, you will learn
-- Introduction to knowledge graphs and where they fit in the ML landscape
-- How breakthroughs in search affect your business
-- The key features to consider when choosing a data discovery platform
-- Best practices for adopting AI-powered search, with real-world examples
Webinar: Building a Business Case for Enterprise SearchLucidworks
The document discusses building a business case for enterprise search. It notes that 85% of information is unstructured data locked in various locations and applications. Many knowledge workers spend a significant portion of their day searching across multiple systems for information. The rise of unstructured data and AI capabilities can help organizations unlock value from their information assets. Effective enterprise search powered by AI can provide real-time intelligence, personalized information, and more efficient research to help knowledge workers.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Webinar: AI and Machine Learning for Omnichannel Retailers
1. AI and Machine Learning for
Omnichannel Retailers
A search-driven approach
2. Based in San Francisco
Offices in Bangalore, Bangkok,
New York City, Raleigh, Munich
Over 300 customers across the
Fortune 1000
Fusion, an AI driven on premise
solution
Cloud, an end-to-end search
app to search analytics solution
10
Leading provider of advanced
relevant search for over 10
years
Focused on ease of
implementation and advanced
artificial intelligence
For highly personalized search
and data discovery experiences
3. Site Search
Site Search in a matter of minutes, ready to embed wherever you need it.
Search all of your site’s content in one place.
Ai-powered personalization
Secure JSON rest Push API
Embeddable UI code for search bar and results
Enhanced Web Crawler for metadata extraction
5. Enterprise Search
Secure data ingestion
Customizable search in a hosted environment
Built-in Intelligence leveraging Fusion AI
Connectors tailored for Enterprise Search
8. • Connects to hundreds of
datasources to integrate all
your data
• Robust parsing framework to
seamlessly ingest all your
document types
• Point and click Indexing
configuration and iterative
simulation of results for full
control over your ETL
process
• Your security model
enforced end-to-end from
ingest to search across your
different datasources
9. • Relevancy tuning: Point-and-click
query pipeline configuration allow
fine-grained control of results.
• Machine-driven relevancy: Signals
aggregation learn and
automatically tune relevancy and
drive recommendations out of the
box .
• Powerful pipeline stages:
Customize fields, stages,
synonyms, boosts, facets,
machine learning models, your
own scripted behavior, and
dozens of other powerful search
stages.
• Turnkey search UI
(AppStudio): Build a sophisticated
end-to-end search application in
just hours.
10. AI and Machine Learning for
Omnichannel Retailers
A search-driven approach
13. Among customers who lived farther away and had
previously shopped only online, the online coupon
generated twice as much profit as among the control
group, and the flexible coupon increased profits by
800%.
But when distant shoppers who’d previously bought
only in stores were given online-only coupons,
profits from them fell by 51%. In other words,
encouraging online customers to visit a store increased
profits, but incentivizing in-store customers to shop
online decreased them.
• People still shop in
stores if they are
close by
• Online customers
are more price
conscious
• In-store customers
are more easily
influenced
https://hbr.org/2016/07/how-to-make-the-most-of-omnichannel-retailing
—
Omnichannel Couponing,” by Fue Zeng,
Xueming Luo, Yifan Dou, and Yuchi
Zhang
The Research
14. The Moment of Truth
• FMOT – You see the product
• SMOT – You buy the product
• TMOT – You love (and advocate for the product)
• ZMOT – You actually research everything online
first
https://en.wikipedia.org/wiki/Moment_of_truth_(marketing)
17. “if retailers want to slow Amazon’s dominance, then they
must integrate technology that creates frictionless
experiences for their customers across channels.
Amazon has a commanding lead, but retailer
personalization and brand experiences can power a
counterattack.”
• The CDJ is still a
very traditional view
• 87% of consumers
prefer to buy from
brands that
personalize the
best
• Most customers
prefer to be
recognized across
channelshttps://www.forbes.com/sites/gregsa
tell/2015/10/12/marketers-need-to-
drastically-rethink-the-customer-
decision-journey/#2e836737260a
-Joelle Kaufman, head of marketing and partnerships for BloomReach.
—
https://www.bloomreach.com/en/resources/
blogs/2015/10/amazon-commands-nearly-
half-of-consumers-first-product-search.html
The Research
19. Key tools for personalization
• Signal Capture
• Better Search Results
• Personalized Recommendations
• Link in-store shopper data to online experiences
• Link online experiences to in-store experiences
23. Keys to Success
• Better, more personalized experiences
• Better Service
• Niche
• We’re right there…
24. -160 million annual
website visits
-2.61 million square foot
distribution space
-$2+ billion in annual revenue
The products we make and sell are extremely high quality. When
they come to our website, they have the same expectation.
-Dale Smith,
Lead Engineer
https://youtu.be/a12beliwb3U?t=1s
25. We saw a 50-60% increase in
conversions
just from turning on Fusion”
“
Jacob Wagner, Director of IT - Content,
Bluestem Brands
—
-160 million annual
website visits
-2.61 million square foot
distribution space
-$2+ billion in annual revenue
28. AI matters for our most important customers
• The ones who can be
influenced by
something more than
just price
• The ones who will
come to YOU first
• The ones that buy
the most
29. Signals online and off
• Phone calls
• Mobile App uses
• Where you go in the store
30. Most users don’t scroll
https://www.theleverageway.com/blog/how-far-down-the-search-engine-results-page-will-most-people-
go/
31. In fact they don’t look past the first result
https://conversionxl.com/blog/how-people-view-search-results/
32. Signal Boosting
• Everyone who searches on “Cat” then clicks the second cat
“tabby” votes for it to be boosted
• If it gets clicked often enough, it gets boosted above the
first result
• Our search learns and gets better
33. Three steps and I give up
• Each step on a web-task increases the chance a user gives
up
• If a user hits “back” the chance of them giving up increases
dramatically
• What if their first query doesn’t return what they want?
https://www-cs.stanford.edu/~jure/pubs/navigation-wsdm14.pdf
35. Queries for Query
• Influence the user to make a different search if they didn’t
find it
• Prevent a back click
• Information for your search engineers
36. • Straight search on
the words from the
item’s description
• Encourage users
who found the wrong
color, size or brand
to click on something
“really similar”
37. Recommendations
• Influence the user
• Use signal data
• When other item did users click on? (Items for Item)
• What items did similar users click on? (Items for User)
• Which users might want this item? (Users for Item)
38. • Given a specific item:
• What other items did users click on who clicked on that item?
• Not just clicks. Use purchases, cart ads, returns, whatever.
Items for Item
39. • Given a user
• Hyperpersonalized towards user’s history
• This is good for a user’s home screen
• Drives personalized search, biased towards a user’s likely
purchases
Items for User
40. Users for Item
• Given an Item, what users are likely to be interested in it?
• Based on users who have similar click patterns
• Useful for promotions
41. Document and Query Classification
• Automatically categorize and tag items with the right
departments (food, electronics, produce, etc)
• Help users filter on the right department or category
43. Bottom Line
• AI and search are the key to an omnichannel strategy
• We can win with Signals, better search results and Machine
Learning tools like Recommenders, Query Classification,
and Head-n-Tail analysis
• Sources of behavior are everywhere
• Customers want us to know them and personalize to their
needs across all of our channels
• Good search is good service
44. Thank You
• Increase Retail Sales with Recommendations -
https://lucidworks.com/2018/01/24/using-recommendations-to-increase-
retail-sales/
• Omnichannel Retail Store of the Future -
https://lucidworks.com/2018/01/29/omnichannel-retail-store-of-the-future/
• Keeping Retail sites up 24x7x365 –
https://lucidworks.com/2018/01/22/keeping-your-retail-site-up-24x7x365/
• Providing Amazon-like experiences with Fusion -
https://lucidworks.com/ebook/amazon-like-experiences-with-fusion/
Editor's Notes
This is an executive to team-lead level talk. We’re going to go into the business of retail and how AI technologies can be used to better serve customers and drive both online and offline conversions. We’ll talk about where this fits in to an omni-channel strategy and how we as retailers can continue to delight customers and adapt to an environment of technological change.
As mentioned I’m Andrew Oliver and this is Jake Mannix from Lucidworks. We’re going to delve into AI and Machine Learning for Omnichannel Retailers in just a moment. First I’d like to talk a little bit about Lucidworks, and our products. Lucidworks is San Francisco company focused on advanced search. We think that search should be easy to implement and maintain but also highly personalized. Our company has offices, employees and customers all over the world. We produce two main product lines. Fusion, a platform for creating search applications (which you can host yourself) and Cloud a solution built on fusion which allows you to just connect your data and WYSIWIG out an application.
I mentioned our cloud product. It has two applications about to launch for public consumption. The first is site search. This allows you to connect your web resources for public search.
Site search provides customers with personalized search and recommendations. This is extremely easy to get started and connect and because it is a Software as a Service solution, you don’t have to do any maintenance or system level tuning.
Launching later in the year is our Enterprise Search solution which connects to your companies internal resources. It comes with all of the connectors you need to provide your employees with a cloud-based internal search solution to help them be more productive.
In many companies losing your bookmarks folder is a career limiting event. There are like 12 places to search but no place to put together the information people need. Lucidworks Cloud based Enterprise search App allows them to have a single, attractive, AI-powered personalized search interface that actually finds things.
All of this is powered by our flagship platform, Lucidworks Fusion.
You can host Fusion on premise or in the cloud. It can pull from hundreds of data source types from Oracle, DB2 and SQL Server to Box, sharepoint and salesforce. Heck, reddit uses it to pull from and search…well...reddit. This is a highly flexible, secure and extensible search solution to develop any search application imaginable.
Included in fusion is our engine for highly relevant search, AI and a turnkey solution for quickly developing search applications as well as analyzing search patterns and customers. Gone are the days of months of development just to make the UI. Gone are the days of figuring out what search analytics to pull. Fusion makes delivering highly personal search experiences easy to deploy and maintain.
So let’s get to the topic at hand.
There used to be just retail and mail order. Then there was retail and online retail. Then retailers up websites and ran those as largely separate businesses.
Get this photo from istock https://www.istockphoto.com/photo/female-manager-working-on-tablet-in-factory-gm527045000-92709157
Buy this https://www.istockphoto.com/ie/photo/hand-holding-network-marketing-connection-omni-channel-gm513311532-87537919
The next wave was Omnichannel where we would hit multiple channels for customers.
However, research and experience has shown us that the naieve form of omnichannel, encouraging your in-store customers to go online and your online customers to go in-store isn’t necessarily a great idea. For the most part customers who live close to a store tend to shop in-store. Customers who live further away tend to shop online. Research has shown that when we encourage our online customers to come into our stores, profits rise. Research has also shown that when we encourage instore customers to shop online, profits tend to fall. Online customers are more price conscious and in-store customers are more easily influenced to buy more and often make impulse purchases.
Proctor and Gamble came up with the concept of the Moment of truth. In short you come into contact with a product or brand and then you see it in the store and buy it and then you hopefully like it and even advocate for it. That was nearly 20 years ago. Google responded a few years back after mobile and the web changed consumer behavior with the idea of the Zero Moment of Truth. The zero moment of truth is where you research everything on the Internet first.
The Zero moment of truth is really all about search.
In response to all of this McKinsey developed what they call the Customer Decision Journey. Something makes someone realize they want to buy a product, they have an initial set of brands they consider, they go search on them, buy things and then have a good or bad experience and hopefully buy from the same store or brand again.
But the Customer Decision Journey is still a kind of traditional view. Its mainly advertising content moved online, you buy something or from someone and hopefully it went well so you keep coming back. In reality this is probably still behind the times of consumer behavior. People like personalized experiences. They us to recognize them in the store, online, on their phone and in their marketing materials.
So how do we personalize to customers?
The first step in personalization is capturing behavior. Customers tell us something every time they come to our website or search on something absolutely. They also tell us something anytime they come into our store, leave our store (empty handed or otherwise) and anytime they make a purchase. We need to capture these customer events called “signals” use them to make better recommendations and to link both online and instore experiences. It isn’t an expectation to have a personal shopper follow you around a store but the personal shopper should be embedded in the store itself as well as the website and any communications we send.
So while we have all of the tools to make a more personal experience, we need to be aware that we’re not the only ones thinking about this and the enemy is thinking about our next move. The empire will strike back. While the jedi returns, the first order is relentless.
If you needed validation of Omnichannel or that having a store near the customer is a key advantage, Amazon just bought whole foods. Meanwhile, they’ve created an automated store. Everyone laughed, it didn’t really work. So they created another one, no RFID tags, just cameras. This time it actually works. There is only one person in the store to check IDs for booze.
This may work in some places but if I’m going to pay whole foods prices, I want to be able to ask a question and help finding something. Amazon beat us with better search and computer generated recommendations based on our purchases. We can fight back with better search, better service and a store that is closer.
When I think of my buying patterns I think about REI. I’ll buy a lot from Amazon. I once thought I wouldn’t buy clothes but I tend to buy the same style jeans every time, I don’t really need to try them on, the closest store is at the mall, I buy jeans from Amazon. However, when I buy cycling gear, I have questions, as a MAMIL (middle aged man in lycra) I want to make sure my Lycra isn’t too scratchy.
I go to REI. Someone is there to help me. I often search their website first. I tend to buy different things from them online than I buy in the store. Amazon will baffle me with hundreds of choices at varying degrees of quality. The reviews are either glowing or one star and barely readable. REI’s site has reviews that tell me something. Moreover, the organization and search is much better for my needs whenever I want camping or cycling gear. For myself if I’m buying cycling shorts I go in the store, I’ll buy bike tubes often in the store but I’ll often buy camelback bags or tubes and such online. If I don’t know what I need I ask. REI came to our last conference and spoke about how they used Fusion to deliver this experience.
While today we’re talking about Omnichannel, these technologies are also very helpful for online retailers. Bluestem brands who you may know as Fingerhut, is using Fusion and saw a major benefit. Search is just key to modern retail and they’ve seen that in their Fusion adoption.
So what are sources of customer signals which go into this search? When a customer queries something, what do they click on? What things do they add to their cart? What do they return? What do they buy?
So if you look at our analytics I’m sure you’ve noticed that anyone coming in from a price comparison tool tends to just buy that thing and leave and only if our price is lowest. A large number of people coming in from google do much the same thing. AI won’t matter for *most* of those people. However, what about the people who DO come back, over and over again. If we make those people happy and optimize for our most loyal customers, that tends to make a bigger difference. Racing to the lowest price may not be our best path to profitability.
Buy this https://media.istockphoto.com/photos/target-audience-picture-id157606359
The people that come back over and over again are the people we have the best information on. We “know” these customers and can make suggestions. We can influence them. While our AI tools can make our overall site search better, it will make it the best for our best customers.
Our best personalized shopper strategy is to connect not just our web signals but all of the signals a customer gives. This includes phone calls, mobile, some stores are now even able to track where a customer goes in the store.
For our website it is critical that our best results are on the first page. Most users wont’ scroll. If you look at this graph, most people click on one of the first 5 results. Anything after that might as well not be on the page.
In fact if you look at an eyeball tracking heat map, most people don’t even look past the first result…at all. So our search needs to ‘self-heal’ if it isn’t working. If our only clicks are on the second result then it should definitely be our first result. If we’ve got more than a few product we can’t do this manually quickly enough. This needs to “just work”
Fusion has this built in by default. You capture your signals from your search application and it automatically boosts the results that get the clicks. Our best result might not be the first one (probably is because our search is good), but it will be very soon after.
So you have some great search result but customers don’t always make great queries or know exactly what they want. However, if they don’t find it within 3 clicks they will probably never find it. The research says that each step increases the chance they give up. If they hit the back button they are more than 3x as likely to give up. We don’t want them to ever hit the back button.
One way we can help them is tell them what they might have queried on instead. Google Trends is an example of this. If I search trends.google.com on retail, I get related queries and topics.
Fusion lets us have this on our site related to our products as well. If a customer searches on one thing we can tell them other things that they might have searched instead. That’s just one more way to keep them moving forward and never hit the back button. IT is also great information for our search engineers. If a large number of people click on an alternative query after searching on something, maybe that should just be the result to the first query.
Fusion can also recommend an item “more like this” when a customer clicks on an item’s detail page. Maybe I wanted a red one or a different size or the EXACT SAME THING but I had a bad experience from the first brand I clicked on. This is a straight up similarity search on the item’s description. Not AI but super useful.
The point of our AI recommendations is to influence the user. We use their signal data in order to understand their preferences. Based on this we can recommend items based on what other users clicked on.
When you look at an item, and it isn’t what you want, Fusion can recommend items based on what other users who clicked on that item either clicked on, added to their cart or purchased (or all of the above).
Most visitors to our site don’t even click on anything. The Internet’s default bounce rate is like 70% on the low side. So for our best customers we want to show them what they probably want anyhow. Fusion can recommend items for a user based on similar users and their past behavior.
I have absolutely no desire for an Amazon Echo. I know that makes me different. However, Amazon spams me with it relentlessly. I realize they want to sell those things, but surely after awhile they realize that not only am I not interested but I don’t open their promotions that mention the echo and there are probably a lot of other people like me that don’t find utility in the echo. Why don’t they know me? Or rather why haven’t they connected their promotions to a recommender like Fusion’s Users for Items. When I have an item I want to promote, which users are most likely to be interested in that item? Fusion knows.
Customers aren’t always specific. Frequently items fit into multiple categories. Document classification automates this for our inventory but Query Classification also to helps provide better results for our customers.
Some use case and bla bla and head n tail
AI and search are central to an omni-channel strategy or modern retail in general. We can win customer relationships with signals, better search results and machine learning tools. Sources of behavior are everywhere. Good search is just good service.
Thank you so much for attending and letting me share some of the research that has been influencing me for the past few years. If you liked this presentation then you might enjoy some of the additional resources on our website. We’d also be happy to answer any questions you may have.