Telco APIs and their monetization

1. Telco APIs

2. Inomera Research is a software
development and solutions company
Introduction
• Focusing on telecom, retail, e&m-
commerce and finance industries
• Operates in Turkey, UK, and middle
east
• More than 100 projects in mobile
business, e-commerce, finance, ERP,
CRM, ECM
• Experienced in product development
and owner of Netmera

3. We enable businesses to touch their
customers at the right time, with the right
content, at the right place.
We help you to touch your customers
Mission

4. Inomera Telecom Services
Netmera
Mobile App Engagement
Customer Self Care
Mobile app, web portal,
mcommerce
Telco APIs
API management and
monetization solution
SDP as a Service
Service delivery platform
as a cloud service
We help you to touch your customers

5. Inomera Telecom Services
Telco APIs
API management and
monetization solution
We help you to touch your customers
Telecom operators open their capabilities for 3rd
parties to keep up with changing needs and to
benefit financially

6. Target user
Telco API Consumers
Corporate IT
Motivation:
De-risking and
Security
Brands and
Verticals
Motivation:
Customer
engagement &
advertising
Content
Providers
Motivation:
Better user
experience for
smart phones
and charging
Income
Community
Indie Developers
Motivation: Easy development, income and profits

7. Corporate IT
USE CASES
Financial Risk Management
– Customer Info Queries (Tariff, Segment, Line
Type, Profile, Status..)
– Billing Related Queries (Unpaid bills, amount)
Fraud Detection
– Query API for Device and SIM Card Changes
– Location & Roaming Info Queries
– Mobile identity
Security
– Multi factor authentication
BUSINESS MODEL
Transaction based charging
De-risking and security

8. Brands and Verticals
USE CASES
Messaging
– Standard and rich push capabilities: Send
images, videos, forms etc.
– SMS, MMS, in APP Messaging
– Targeting & reports available
Campaign Targeting
– Customer profile (Tariff, Segment, line type etc.)
– Behaviors & app usage
– Mobile device
– Location
Other Utilities
– Store locator
– Beacon
– WebRTC
– Sponsored access
Customer Engagement & Advertising
Rich Push Notifications

9. Content Providers
USE CASES
Message
– Better user experience with rich push
notifications for content delivery
– SMS, MMS, in app messaging
Charging
– Service charging
• Voting, games, donation, other services
Data
– Sponsored data
– Cloud storage
Better user experience for smart phones and charging
Better user
experience with rich
push notifications

10. Indie Developers
USE CASES
Development tools
– Cloud repository
– M2M
– Data API
– WebRTC
Charging
– Service charging
• Voting, games, donation, other services
Revenue Generation
– Advertising
Easy development, income and profits
Better user
experience with rich
push notifications

11. Our Solution
Delivery and Management
• IBM Datapower Gateway implementation
• Value added software: API management & monetization
• API design and development
Packaging
• Mobile SDK
– API Wrapper
– Native to Mobile Developer
– Mobile Developer Productivity
• Aggregated mobile APIs
• Caching options for Content
• Pagination
– Network Access Handling
– Compression
– Device Info collection
Better developer experience

12. Our customers
Inomera Research works with more than 50 companies. These are just some of our customers.
PARTNER

13. Get in touch to learn more about İnomera Solutions
Get in Touch +90 212 287 01 66
info@inomera.com
İstanbul
London