Innovative Venture
  Creation Process



                     1
/ the 7 steps


Idea   Preseed   Seed   Startup   Initial growth   Expansion   Restructuring
• Ideation, research and networking
 Idea     • Gate: Idea Screening



          • Does it work? IPR, partners, money, development
Preseed   • Gate: Preliminary Business Plan



          • Prototype, more money, contact customers, documentation
 Seed     • Gate: Product and evaluation of commercial potential
• Market intro, production, organization, money
  Startup     • Gate: Market launch and organization that works

              • Expand capacity, money, improve product
 Growth       • Gate: Profitable business



Expansion




Restructure
Idea
Ideation
Research
Networking
Idea Description
Stagegate: Idea screening
–   News
–   Level of innovation
–   Market potential
–   Realisability
–   Risks

                               5
Pre-seed
Market potential?
– Customer
   • Need/wish/pain
   • Willingness to pay
– Market size

Technology
– Does it work
– IPR
   • Ways to protect
   • Offending IPR of others

                                      6
Pre-seed (2)
Partners
 –   Potential customers
 –   Suppliers

Funding
 –   Estimating requirements

Resources
 –   Other resource requirements?

Product development

Stagegate: Preliminary business plan
 –   Capital needs
 –   Need for other resources
 –   Patent needs and opportunities
 –   Technological challenges
 –   Market challenges
 –   Critical milestones




                                                  7
Seed
Adding resources
– Finance
– Knowledge

Prototype
Contact customers and partners
Documentation and presentation
Stage gate
– Product
– Evaluation of commercial potential

                                          8
Startup
Market introduction

Establishing production

Organization
– Sales
– Production
– Board of directors

Developing new skills
–   Sales
–   Production
–   Logistics
–   Purchasing


                                9
Startup (2)
Raising finance
Stagegate: Organization & Market launch
– Organization that works
– Market launch organized
   • Agreements with sales channels
   • Potential customers found
   • Market introduction started



                                          10
Initial Growth
Raising finance
Enhance production capacity
Expand sales activities
Hire more employees
Improve the product
Stagegate: Profitable business
– Positive cashflow
– Net profits

                                       11
Expansion




            12
Restructuring
Change in ownership




                              13

Innovative venture creation process

  • 1.
    Innovative Venture Creation Process 1
  • 2.
    / the 7steps Idea Preseed Seed Startup Initial growth Expansion Restructuring
  • 3.
    • Ideation, researchand networking Idea • Gate: Idea Screening • Does it work? IPR, partners, money, development Preseed • Gate: Preliminary Business Plan • Prototype, more money, contact customers, documentation Seed • Gate: Product and evaluation of commercial potential
  • 4.
    • Market intro,production, organization, money Startup • Gate: Market launch and organization that works • Expand capacity, money, improve product Growth • Gate: Profitable business Expansion Restructure
  • 5.
    Idea Ideation Research Networking Idea Description Stagegate: Ideascreening – News – Level of innovation – Market potential – Realisability – Risks 5
  • 6.
    Pre-seed Market potential? – Customer • Need/wish/pain • Willingness to pay – Market size Technology – Does it work – IPR • Ways to protect • Offending IPR of others 6
  • 7.
    Pre-seed (2) Partners – Potential customers – Suppliers Funding – Estimating requirements Resources – Other resource requirements? Product development Stagegate: Preliminary business plan – Capital needs – Need for other resources – Patent needs and opportunities – Technological challenges – Market challenges – Critical milestones 7
  • 8.
    Seed Adding resources – Finance –Knowledge Prototype Contact customers and partners Documentation and presentation Stage gate – Product – Evaluation of commercial potential 8
  • 9.
    Startup Market introduction Establishing production Organization –Sales – Production – Board of directors Developing new skills – Sales – Production – Logistics – Purchasing 9
  • 10.
    Startup (2) Raising finance Stagegate:Organization & Market launch – Organization that works – Market launch organized • Agreements with sales channels • Potential customers found • Market introduction started 10
  • 11.
    Initial Growth Raising finance Enhanceproduction capacity Expand sales activities Hire more employees Improve the product Stagegate: Profitable business – Positive cashflow – Net profits 11
  • 12.
  • 13.