This document outlines the key components that should be included in a business plan, including problem/solution, market, competition, product/technology, go-to-market strategy, team, business model, financials, funding needs/exit strategy, elevator pitch, and investor pitch. The business plan is intended to provide information for the founder, potential co-founders, employees, investors, and customers.

1. Business Plan Development Gayathri (G) Radhakrishnan

2. For Whom? First & foremost for the FOUNDER! Potential co-founder and future employees Investors Potential Customer Does a well written business plan imply a great company? @g_tweets 1

3. ç Components of a Business Plan Problem What problem is your company trying to solve? How is it addressed in the market now? Solution How do you plan to solve the problem? What makes it unique? Why now? 2 @g_tweets

4. ç Components of a Business Plan Market Who is the customer? How big is the addressable market? Competition Who is your competition? Are there any indirect competitors? What is your competitive advantage? 3 @g_tweets

5. ç Components of a Business Plan Product & Technology What is the product/ service? What are the product features? Roadmap or evolution of the product If it’s a technical product Architecture Intellectual Property such as Patents Technical roadmap 4 @g_tweets

6. ç Components of a Business Plan Go to Market How are you going to sell the product? Sales & distribution channels Reasoning behind the strategy Team Who are the current members of the team? Background of the team Are there any gaps in your team? If yes, who? How & when do you plan to fill it? 5 @g_tweets

7. ç Components of a Business Plan Business Model Revenue Model/ Show me the $$ One time fee / Subscription / Freemium What are the revenue drivers? Pricing Scalability Actual customers, leads & prospects 6 @g_tweets

8. ç Components of a Business Plan Financials Profit & Loss projections for atleast 3 years Cash flow statement Balance Sheet Funding Needs & Exit Strategy How much? How will it be used? How will your investors get their money back? 7 @g_tweets

9. ç Elevator Pitch What is an elevator pitch? When do you get to use one? Things to remember Keep it simple Keep it engaging It is to pique interest and not close a deal Problem + Solution + $$ = BIG opportunity 8 @g_tweets

10. ç Investor Pitch Know your audience Remember it is not philanthropy Why should they invest? Don’t forget investor returns Customer validation & Pipeline Exit Potential Comparables 9 @g_tweets