Innovation+creative thinking hamadeh

Innovation & Creative Thinking
Trainer: Fadi K. Hamadeh

1. Creativity and Innovation Concepts
2. The Human Brain and Thinking Types
3. The Creativity Process & Characteristics of the Creative Work
4. Creative Thinking Techniques
5. Creativity Barriers and Strategies to Overcome them
6. Creative Thinking Skills Enhancement Strategies
7. Organization Role in Enhancing Creativity and Innovation
Innovation and Creative Thinking
Topics

K Knowledge
What you know…
S Skills
What you do…
A
Attitudes&
Abilities
How you do it…
What you can do…
Competencies Needed at the Workplace
‫اتجاه‬/‫ة‬‫ر‬‫قد‬
‫ة‬‫ر‬‫مها‬
‫فة‬‫ر‬‫مع‬

Supervisors ‫المشرفين‬
Top Management ‫العليا‬ ‫اإلدارة‬
Technical
‫فنية‬ ‫ات‬‫ر‬‫مها‬
Interpersonal
Skills
‫إنسانية‬ ‫ات‬‫ر‬‫مها‬
Skills Needed for Management
Conceptual
‫ية‬‫ر‬‫فك‬ ‫ات‬‫ر‬‫مها‬

Introduction:
The topic of creativity has been receiving an increasing
level of interest from individuals and organizations due to
its relationship to renewal and change and the ability to
achieve excellence. From a religious point view, the
concept of creativity has been related to inception and
creation from nothing. From a traditional perspective,
creativity has been associated with specific domains like
poetry, literature, and other arts, in addition to industrial
inventions and scientific discoveries. The development of
managerial thinking has led to a growing interest in
creative thinking and innovation is to achieve excellence
in the performance of individuals, groups and
organizations and to find creative solutions to problems.

• The concept of creativity
• Relationship with innovation
• Creativity and intelligence
• Creativity and heredity
• Theoretical approaches
• Creativity engines
3. The Creativity Process & Characteristics of the Creative Work
Topics

Creativity is the
mental ability appearing
at the level of the
individual, group or
organization. It is a
process (reflected in
thinking capacity), and it
is a product (reflected in
certain behaviors like
those seen in solve
problems) ..

Although many people use the terms creativity and
innovation to refer to the same meaning, the majority of
researchers distinguish between the two concepts. Some use
the concept of creativity to refer to the mental process that
will help us to generate ideas, while the concept of innovation
is used to refer to the practical application of these ideas.
From here shows that the relationship between the two
concepts is a causal relationship as there is no innovation
without creativity and the creative ideas remain mere ideas
unless they were moved to the implementation phase through
innovation.

Are all intelligent people creative?
Are all creative people intelligent?
It may seem that a sharp intellect and
creativity go hand in hand! Indeed, the link
between them is not as we imagine.
Creativity & Intelligence

The relationship between creativity and intelligence needs to
be clarified. If we consider intelligence as a general intellectual
ability, then it differs from creativity, albeit the fact that they are
related, because the creativity process is more specific and
defined. Creativity is not a part of intelligence although it might be
related to it. Scientific research has shown that very smart people
are nor always creative, and that creative people are not always
very smart. It is observed that that whoever gets very high marks
on IQ tests is not always creative. Moreover, creative people do
not get the highest scores in IQ tests.
But with all of the above said, a number of studies points to a
relationship between intelligence and innovation at the very high
levels, i.e. when a person can characterized as a genius. This
case is exemplified when we consider a large number of leaders
and pioneers such as Al-Razi, Al-Shafi'i, and Ibn Khaldun; and
from the west: Thomas Edison and Leonardo de Vinci among
others.

IQ is a requirement for creativity;
there must be a minimum acceptable
level for creativity to exist; if this
condition is satisfied, creativity then
depends on other factors such as
mental, psychological and
environmental.
With the development of the concept
of intelligence and the emergence of the
theory of multiple intelligence, it is now
possible to explain the IQ differences
between humans according to the
various fields of creativity. It is not
necessarily to have a high level of
human intelligence in all areas in order
to innovate in a specific area.

What is common among the following people?
Ibn Khaldun
‫خلدون‬ ‫أبن‬
Louis Pasteur
‫باستور‬ ‫لويس‬
Albert Einstein
‫أينشتاين‬ ‫ألبرت‬
Thomas Edison
‫اديسون‬ ‫توماس‬
Al-Razi
‫الرازي‬

How do we explain that a number of famous creative and
innovative people did not do well while in school?
The true story of a creative child:
A child joined the town school, which was not teaching students at that time
more than reading, writing and arithmetic. The school was using the stick to
urge ”slow” boys -or idiots as they called them- to learn. The teachers
were completely unable to read what is going on in the mind of their new
student. He sat around drawing pictures, and listening to what others said.
Often, he posed to them "impossible“ questions, but he refused to
answer any of them, even when threatened of punishment by teacher. The
children called him “idiot“, and he generally sat in the back of the classroom.
One day, while a school inspector visited the classroom, the teacher
complained about the behavior of the new pupil, saying: “this boy is
deranged and slow and it is not worthwhile to keep him in school.” But with
time, the boy became a renowned scientist, and the world has known him as
"Thomas Edison." Edison, the American Inventor, is credited to have
facilitated life to mankind by his many inventions, including: the phonograph,
machine cinema, electric motor, electric battery, and the light bulb and more
than 1,000 other invention.
Creativity and Schooling

Schooling necessarily depends on following of specific
curricula. And no matter how flexible this is, it usually
evaluates students according to academic achievement
and how much they absorb the curriculum. As a result,
traditional schooling reveals intelligence, praises it, but
shows negligence to creativity and innovation, and
perhaps even suppresses them! Geniuses have often
been accused of being “not too bright” and even
“retarded” when they were in school.
Creativity and Schooling

Is creativity connected more with . . .
Creativity and Heredity
inherited talent, or acquired skills?

Theoretical Approaches to the Interpretation of Creativity
Biological Theory:
• This theory relates creativity to the nature of the
anatomy and composition of the human brain
• Each side of the brain responsible for different
processes
• Individuals are classified as creative on the basis
of the part of their brain that is dominated by
activity
• Creative person uses the right half of the brain

Psychoanalytic theory:
• Freud is the owner of this world theory
• Creativity is seen as an escape from reality to a
fantasy life, to reduce frustration present in real
life.
• The creativity of the creative person is the result
of subconscious mind and repressed desires,
which caused him to be frustrated

Theory of Human Needs:
• The human behavior is linked to the extent of
satisfaction of particular needs, and according to
a particular sequence (Maslow Five-Needs
Hierarchy)
• The motive to satisfy the self-realization need is
the one most linked to creativity

Theory of Situational Effects:
• Social and organizational factors, not
biological or psychological characteristics of
the individual, affect the creative abilities

Creativity Engines
Need
Decision
making
Problem
Solving
Pleasing
Others
Excellence
Leaving an
impression
Competition
Self-
Actualization

• Information about the Human Brain
• The Two-hemisphere Theory
• Balancing the Brain Utilization
• The Whole Brain Challenge
3. The Creativity Process and Characteristics of the Creative Work
Topics

The brain is divided into three main sections:
A - Cerebrum
B - The Cerebellum
C - The Medulla (Brain Stem)
Information about the Human Brain

A – Cerebrum
•It forms the bulk of the human brain
and is spherical in shape
•Consists of two identical parts in
the form of a hemisphere separated
by a furrow.
•It is covered with valleys and ridges
which are called sulci or fissures for
small and bigger valleys and gyri
for ridges. Because of all the
valleys and ridges the cortex is the
biggest part of the brain

The Functions of the Cerebrum
1 – Awareness and recognition of all the sensations and
knowledge
2 – It coordinates all the voluntary muscle movements of the
body, such as walking, jogging and writing
3 - The Cerebrum performs all the mental functions unique
to humans, such as perception, thinking and
understanding
Characteristics of the Cerebrum
1 - The right half organizes voluntary movements of the left
side of body and vice versa
2 – There are specific regions dedicated to interpret each
aspect of sense
3 – The 2 hemispheres are almost identically shaped.

B - The cerebellum
The cerebellum is located under the
cerebrum, and many fine gyri
spread its surface
The functions of the cerebellum
1 - To maintain the body's
balance while performing
movements in collaboration
with the middle ear, such as
walking, jogging and sitting
2 – To Organize of voluntary
movements that we do
automatically as in a habit
like beating on typewriters
and riding a bicycle

C - The Medulla (or Brain Stem)
This is the part that joins the cerebrum
and cerebellum with the spinal cord
The functions of the medulla
1 – Transfers nerve pulses (orders or
information from the senses) from
the cerebrum or cerebellum to the
members of the body through the
spinal cord.
2 - Controls a large number of non-
voluntary activities, such as
increasing or reducing the speed
of breathing, and the reduction of
heart

Logical
Rational
Big Picture
Creative
Organized
Planned
Interpersonal
Feelings
Thinking Styles: The Whole Brain Model

• Argue Rationally
• Generalize from specifics
• Problem-solve logically
• Know the bottom line
• Critical Analysis
• Solve tough problems
• Gather facts
• Measure precisely
• Make things work
• Rational, unemotional
• Consider financial aspects
• Goals & outcomes
• Realistic & present-oriented
• Efficient
Logical

• A rule and a place for
everything
• If it ain’t broke, don’t fix it
• On time
• Action-oriented
• Approach problems
practically
• Stand firm on issues
• Maintain standard of
consistency
• Stable leadership &
supervision
• Detailed plans & procedures
• One thing at a time
• Keep financial records
straight
• Neatness & protocol count
• Disciplined & reliable
• Order & control
Organized

• Attuned to people & group
dynamics
• Empathetic & nurturing
• Experience is reality
• Intuitive, understanding
• Care about values
• Recognize interpersonal
difficulties
• Helping, coaching,
partnering
• Participation & collaboration
• Expressive, talkative,
friendly
• Spirituality
• Personal growth
• Build relationships & teams
Interpersonal

• See the “big picture”
• Risk-taker
• Recognize new possibilities
• Integrate ideas & concepts
• Bend or challenge
established policies
• Problem-solve in intuitive
ways
• Use metaphor
• Originality & imagination
• Curious & adventurous
• Design/Artistic
• Like variety & multi-tasking
• Envision the future
• Impulsive & playful
Creative

• Being Challenged
• Analyzing & Diagnosing
• Logical Processing
• Finance & Numbers
• Making Things Work
• Solving Tough Problems
• Clarifying Issues
• Explaining Things
• Dealing with the Future
• Seeing the Big Picture
• Inventing Solutions
• Developing New Things
• Providing Vision
• Taking Risks
• Integrating Ideas
• Bringing About Change
• Administering
• Attending to Detail
• Being in Control
• Building Things
• Establishing Order
• Timely Implementation
• Planning Things Out
• Providing Support
• Coaching
• Working with People
• Communicating
• Building Relationships
• Expressing Ideas
• Teaching/Training
• Persuading People
• Being part of a Team
How I Like to Put My WHOLE BRAIN to Work

3. The Creativity Process and Characteristics of the Creative Work
Topics

Characterized by the creative work
three basic characteristics:
• Fluency
• Flexibility
• Originality
Characteristics of Creative Work

The three basic characteristics of the creative work :
Fluency: the ability to produce the largest possible number of ideas
on a given topic. There is no doubt that the abundance of ideas is
associated with fast thinking and with the ability to analyze and
classify ideas, and to find links between them.
Flexibility: the ability to change the state of mind
in proportion with the situation or problem which
enables the individual to deal with and respond to.
Flexibility of thinking enables the individual to deal
with different life situations spontaneously and to
be ready to modify or change behavior in line with
the requirements of the situation or problem.
Originality: the ability to give a rare and uncommon response relative
to others. This uniqueness in response distinguishes the creative
process and work or creative product from the counterfeit and
replicated items.

Qualities of the Creative/ Innovative Person
• Challenges status quo
• Curious
• Self-motivated
• Visionary
• Entertains the fantastic
• Takes risks
• Peripatetic
• Playful/humorous
• Self-accepting
• Flexible/adaptive
• Makes new connections
• Reflective
• Recognizes (and re-
cognizes) patterns
• Tolerates ambiguity
• Committed to learning
• Balances intuition and
analysis
• Situationally collaborative
• Formally articulate
• Resilient
• Persevering
Following is a list of qualities that describe creative innovators:

The Creativity Process- Linear Model
Preparation Incubation
Illumination
Verification

Problem Solving & Decision Making
The Rational Model
Steps
1 Problem Definition
2 Problem Analysis
3 Generation of Alternative Solutions
4 Evaluation of Alternatives
5 Choosing the Optimal Alternative
6 Action Planning
7 Implementation
8 Monitoring and Follow-Up
Creative
Thinking
Analytical
Thinking

Creative Thinking Techniques
 Mind Mapping
 SCAMPER
 OV (other’s view)
 Challenge Accepted Concepts
 Reverse It
 Brainstorming

1- Every idea is considered acceptable
2- No initial evaluation of ideas is permitted
3- The quantity of ideas is the main goal ...
4- Bldg on the contribution of others is encouraged
5- Expressing of opposing ideas is encouraged
6- A definite time limit is set
Creative Thinking Techniques: Brainstorming

‫العصف‬‫الذهني‬Brain Storming
• How can we reduce pollution?

Creative Thinking Techniques: Mind Mapping

Mind Map for Using a Paperclip
needle
Other
teeth
Creative Thinking Techniques: Mind Mapping

 What is the logic in sequencing
the following letters:
QWERTYUIOP
 What letter comes next:
O, T, T, F, F, S, S, E, ___
Creative Thinking Techniques: Challenge Accepted Concepts

Creative Thinking Techniques: Other's View (OV)

Examples:
 If I were the customer, how would I like to
be served?
 Have I been a cell phone, how should I be
designed to be valued?
 If you were an elderly man how would you
like to be treated?
Creative Thinking Techniques: Other's View (OV)

Creative Thinking Techniques: Reverse It

Examples:
 What can we do to
decrease customer
satisfaction?
 How can we increase
our consumption of
water?
Creative Thinking Techniques: Reverse It

Substitute
Combine
Adapt
Put to other uses
Eliminate
Modify
Rearrange
Creative Thinking Techniques: SCAMPER

3. The Creativity Process &Characteristics of the Creative Work
Topics

1. Making erroneous
assumptions
2. Trying to reach a
solution prematurely
3. Fear of Failure
Creativity Barriers

4. The absence of motivation
to solve problems
5. Fear of change
6. Stress overload
Creativity Barriers

7. The belief that you are
not creative
8. Negative attitudes
9. The absence of back-
up and support
Creativity Barriers

10. Lack of superiors trust
11. Lack of the conducive
environment
12. Social or cultural
influence
Creativity Barriers

Hindering Attitudes
1 - This is impossible.
2 - We have tried this idea before.
3 - This idea will cost a lot of money.
4 - This is not my job.
5 - This is not your job.
6 - Why do not you write this idea and will move them to us
7 - Will take this idea a long time.
8 - Can we apply the idea in the coming years.
9 - This is a stupid idea.
10 - May be right, but .... (true, however).
Creativity Barriers

Hindering Attitudes
11 - You can not do that here.
12 - Our clients do not wish to do so.
13 - I do not think that's important.
14 - I do not want any additional information.
15 - If there is no defect, why to change.
16 - Our small, and the larger idea.
17 - Our large, and the smaller idea.
18 - We do not have time now or during this period.
19 - This idea seems to me as a crazy idea.
20 - Good situation does not need to change.
Creativity Barriers

Positive Attitudes for Creativity
• Curiosity.
• Challenge.
• Constructive discontent.
• A belief that most problems can be solved.
• The ability to suspend judgment and criticism.
• Seeing the good in the bad.
• Problems lead to improvements.
• A problem can also be a solution.
• Problems are interesting and emotionally
acceptable.

Suggestion To Improve Thinking (Intuitive)
Right-side (Intuitive)
 Spend 15 minutes Day Dreaming when you wake-up
 Develop Mind Map for your future
 Draw & color for the fun of it
 When faced with a challenge, take a walk or a ride
 Trust your intuition, even if you don’t why
 Imagine something
 Invent something

Suggestion To Improve Thinking (Logical-Analytical)
Left-side (Logical)
 Develop a personal budget
 Learn new computer software
 Send a letter to the editor of Newspaper/Newsletter
presenting pros and cons of an issue
 Analyze a decision to buy a valuable item
 Develop a Computer program to fit your needs
 Play the devil’s advocate part in a position

Suggestion To Improve Thinking (Interpersonal)
Right-side (Interpersonal)
 Tell someone frankly how you feel about him
 Watch an emotionally moving movie
 Crawl in your living room and see the world from a
perspective of an infant
 Ask a child to take you for a walk
 Record your feelings in a diary
 Do something for a friend without expecting anything in
return

Suggestion To Improve Thinking (Organizational)
Left-side (Organizational)
 Use a spread-sheet to organize your expenses
 Save keep your important receipts and documents
 Search and evaluate info before making a major
purchase decision
 Develop a list of important dates for you and your family
members
 Organize your desk and drawers
 Organize your finances
 Improve your will power

Creative-
Thinking
SkillsCreativity
Motivation
Expertise
The 3 Components of Business Creativity
Knowledge-
technical,
procedural,
& intellectual
Degree of
flexibility,
imagination
Source: T.M. Amibile,
Harvard Business Review Oct, 98

1- Reward creativity in
those who display it.
Steps to Create the Innovation Environment

2- Take sensible risks

3- Overcome obstacles,
don’t let them
overcome you.

4- Think for the long-
term.

5- Keep growing
6- Beware of knowing
too little and too
much.

7- Tolerate ambiguity.
8- Re-conceptualize
insoluble
problems.

9- Find what you love
to do.

Thank you
Hamadeh_mgmt@yahoo.com
Hamadeh@consultant.com

Innovation+creative thinking hamadeh

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