Join us to hear from leading financial services companies, Farmers Insurance and The Warranty Group on how they build engaging apps faster by using Salesforce App Cloud. Learn best practices and what other options they considered, how to optimize UX for business users and consumers, how to connect customer data, and how to design for micro-moments. Watch the video now: https://www.youtube.com/watch?v=Q5Zk_1b7vv0

1. Innovation Showcase:
Top Financial Services Apps
Kayne Burk
Salesforce
Paul Risk
The Warranty Group
Vivek Pandey
Farmers Insurance

2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor

3. Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform
Run all your apps on a trusted platform
Speed and Agility
Every employee can build fast with clicks or code
Complete Enterprise Ecosystem
Best place to learn, build, buy, and sell apps

4. Place
mer or
ogo in
rea of
tered
ntally
Paul Risk
Chief of Global Applications and Architecture

5. The Warranty Group
​ A leader in service contract underwriting and administration.
​ Global strength
$4.9 billion in assets
100+ million in-force
agreements
10+ billion in claims paid
1700 employees
Local market execution
Extensive regulatory
experience
Customer care and claims
admin.
Underwriting & development

6. Challenge:
​ Develop new Direct to Consumers Business
Mobile First
Multiple Languages
Connect data to Salesforce

7. Why Salesforce
Mobile Focus Cloud Hosted
Constant
Enhancements
(3x per year)
Multiple Language
Support

8. How We Built It

9. Architecture
CTI
VIN
Parts
DMS
©2015 The Warranty Group, Inc. | thewarrantygroup.com
= in progress
= deployed
= planned
RatesMenus
Billing
Protection
Place
• Accounting Distributions
• Current Earnings (from GEC)
• Actuarial Extracts
• GL Interface(Source Builder)
• Financial Reporting
• Analytical Cube
AIM
ETL
Analytical
Reporting
Component
Detail
• Financial and Actuarial
Earnings
• Monthly Earnings
• Formula or Factor based
• Earning Data Mart
Map to Ledger
Accounts
TWG-­‐E
Cloud
RDG Captive
Only
Cede Rules
Entry
Mapping Entry
Reinsurance
ETL
File
Transfer
P/S
Global
Earnings
CPQ
Rates &
Forms
E-Signature
Client
Master
Product
Master
Quote to
Sale
= Salesforce
= MS Azure
P/S = Peoplesoft

10. What does it look like?

11. Home Page

12. Select a Product

13. Account Setup

14. Specify Product, Price, and Term for Quote

15. Back-end
Screenshots

16. Legacy

17. Product Definition Setup in Salesforce

18. Customer Record in Salesforce

19. Related Customer Records

20. Results

21. Tips and Tricks
Establish Buy-In and Utilize Org
Change Teams Early
Recruit a strong Project Manager
Start with a big, proven integrator
Wean off later

22. Place
mer or
ogo in
rea of
tered
ntally
Vivek Pandey
Principal Enterprise Architect
Farmers Insurance Group

23. About Farmers Insurance Group
Formed in 1928 by John C. Tyler and Thomas E. Leavey
There are three inter-insurance exchanges
• Farmers Insurance Exchange
• Fire Insurance Exchange
• Truck Insurance Exchange
Farmers New World Life
Specialty Insurance - Acquired by the Farmers Exchanges in
March 2000. Headquartered in Grand Rapids, Michigan
High Risk – Acquired by the Farmers Exchanges in July 2007
Headquartered in Plantation, FL
Direct Insurance – Acquired by the Farmers Exchanges in July
2009. Headquartered in Wilmington, DE
Management Company - In 1998, Farmers Group, Inc. was
acquired by Zurich Financial Services.

24. Our Challenge: Pivot from Call-to-Quote to Interactive
Limited Digital Experience
Siloed applications
Legacy Systems
Performance & Scalability
Challenges

25. Reference Architecture for Digital
Rich Internet Application UI/Responsive
Marketing Cloud
Service Cloud
Native only, no hybrid
Chat
Leverage Existing
New
New
oDataNew

26. Reimagining Farmers Digital Delivery
​ Customer Interaction Platform
A digital
experience
as good as our
service

27. Results-NPS Up nearly 80 points!!!
Future-Ready Architectural Foundation
Fewer Applications
Exceptional Digital Experience
Incredible Performance and Scalability

28. Tips and Tricks
Understand Customer Needs
and Usage
Form Formal Strategies and
Patterns
A/B Test, optimize and iterate with
Agile
Understand Cost Implications and
Budget

30. Thank you