Modern Architectures depend on effective ways to leverage the lifeblood of the Enterprise: data. Join us for the informative and fast-paced discussion where customers will share real-world approaches in building trusted, rapid "Agility Layers" to bring legacy and other external data into their Salesforce environments. https://www.youtube.com/watch?v=s9wo7L0rJ44 https://www.youtube.com/watch?v=s9wo7L0rJ44

1. modern architectures
integration stories from the field
thomas j. cozzolino
principal architect evangelist, salesforce
@tcozz
in/tcozz
customer briefing

2. Safe Harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
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regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
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completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
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3. ​ modern
architectures
• what?
• why?
• integration!
​ integration
stories
​ conclusions
​ now what?
q & a
agenda

4. modern architectures
enterprise architecture
is being rebooted
modern architectures:
trends + reality
• ivory tower = kaput
• business won’t wait for
diagrams (or data) to be
perfect
• outcomes and verbs rule
• hybrid
• true agile
• metadata, model-driven,
elastic
• pull-focused à event-
driven

5. events + composability à next-gen “apps”
governance
devops
portfolio

6. Thomas Wilson
Senior Solution Architect, Target
Thomas.W.Wilson@target.com

7. all about target
Target is a discount retailer that provides quality
merchandise at attractive prices in clean, spacious and
guest friendly stores. The first store opened in Roseville,
Minnesota in 1962.
1,800 Stores
$72.6B 2014 Sales
350,000 Team Members

8. ​ Implement a single CRM
system for 5000 agents serving
3 distinct customers bases.
​ Load 100s millions of records
for a 360 degree guest view
​ Synchronize existing
downstream business systems
​ Create adaptable BI data feed
​ Leveraged provisioning system
via PING Fed & JIT provisioning
​ Built dynamic run-time analysis
of data load sizes and
​ Polling pattern and SF reports:
foundation of synchronization
​ BI extract uses Partner API via
configurable objects &
attributes
​ Inform and work with
Salesforce support for large
data loads
​ Plan adequate time for batch
processing and failure recovery
​ Cache API session token using
singleton pattern
​ Refactor large read-only data
loads to use Lightning Connect
business challenge integration approach lessons learned
Future ReinventionBusiness Reinvention Integration Reinvention
target’s integration journey
​ salesforce as the customer service experience hub

9. target’s integration strategy
Web Service
Endpoint
Data
Centric
Access
Web Service
Endpoint
Process
Centric
Access
Large Data Load Domain Service
Target PING Federate
Active Directory
Business Intelligence Data FeedAvaya Open CTI Adapter
WS Endpoint
WS Callouts Workflow
Bulk API
(REST based)
REST, SOAP APIs
SAML/PING
Metadata API
CTI API
CRM Domain Service
Java/Camel/Spring
Dynamic
Data
Access
Telephony
Data
Access
Data Access
Provisioning
Partner SOAP API
Mobile Device Service

10. Gram Bischof
CRM Manager, zenefits
gram@zenefits.com

11. all about zenefits
Connect and manage all of your HR Systems – payroll, benefits,
time and compliance, in one online place
Automate all your administration work: deductions, onboarding
paperwork and more. Best of all, it’s free!

12. Improve the Sales Deal Desk
approval SLA from 24 hours to
2 hours.
Add ability to validate data in 2
different systems
simultaneously.
​ Use the data warehouse
built on Amazon’s Redshift.
​ Build an oData layer through
a 3rd Party ETL provider
(FiveTran).
​ Used a VF page and
Lightning to do real-time
data validation.
​ Pick the right ETL service!
​ Don’t re-invent the wheel.
​ Redshift is really really really
fast.
business challenge integration approach lessons learned
zenefit’s integration story
​ deal desk

13. data warehouse
architecture
Lightning connect
callout
Zenefits
Apex Code
REST APIs
Odata API
ETL
Bulk API
(SOAP based)
VF Page

14. Mudit Agarwal
Solutions Architect Lead/ Director, VMWare
agarwalm@vmware.com

15. Overview of VMware, Inc.
§ Customer:
– 500,000+ VMware customers
– 75,000+ Partners
– 100% of Fortune 500
– 99% of Fortune 1000
For 5th Consecutive Year, VMware Named a Leader in 2014
Magic Quadrant for x86 Server Virtualization Infrastructure!

16. VMware salesforce.com Journey
Phase 1 -
PRM (2009)
Phase 2–
Lead Mgmt
(2009)
Phase 3-
Sales
Cloud
(2010)
Phase 4 -
Svc Cloud
2011
Roadmap
Releases
* User count as of early September 2015

18. Cloud to
Cloud
Cloud to
On-premise
On-premise
to Cloud
Ø Sales: Enterprise Territory
Management, Order
Management, Universal
Customer Master, Eloqua,
Digital River
Ø Support: Portal, CTI, Bugzilla-
Knova, eForm, Webex
Ø Real-time, Near Real-time (pub-
Sub) & Batch Integration
Type CountUse Cases
Integrating with 30+ Systems Leverage Standard Integration layers Batch for scalability (don’t over-
engineer)
State of Integration at VMWare
​ Integration with Enterprise System
0
20
40
60
80
100
120
140
C2C C2O O2C
15 26 15
97
55
Integration count by type
Real-time Batch

19. Proactive
Vs. Reactive
Faster time
to market
Performance
What’s NextBusiness Challenge Approach
Leverage Out-of-Box Utilize New FeatureAlign with Business Goal
VMWare Integration –Looking Ahead
Increase Reuse and Reduce time-to-market
Leverage REST API to
Fullest
Reduce Silo-Reference
Data Pull
Leverage Lightning
Connect
v Leverage MuleSoft as IPaaS
v Roadmap to migrate current
point to point integration
v Non-Func Requirements,
Standards & Testing Strategy

20. we are here to help
your architecture journey
• new eBooks,
website,
community
• architect
academy
• trailhead for
architects
df + 90 days
• keynotes,
networking
• modern
architectures
track
• architect bar
and expo
dreamforce week
• diy: trailhead
• account exec:
ignite, spark,
salesforce ea
• customer success:
pgm architect,
accelerators
post-df
monday a.m.
customer
success

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22. thank you