The document discusses the genesis and purpose of an Innovation Management Standard. It was created in response to societal and technological changes and aims to promote sustainability and excellence in planning, execution, and deployment. The standard provides a management toolset for training, assessments, audits, and consulting on innovation management. It establishes a maturity model to prevent ad-hoc activity and make innovation a requirement across an organization's entire value chain. Adopting the standard is a growth process, not an end goal, and success requires continually realigning with stakeholders, strategy, and monitoring progress.