This presentation discusses how to establish a connection between innovation projects and business strategies. It examines common problems that arise from a disconnect, such as innovation projects not solving real problems or achieving expected cost savings. The presentation provides tips for structuring the project management process, including setting project themes aligned with business objectives, conducting business case analyses, and partnering with finance. It also addresses ensuring innovation fits the company's culture through considering the culture of urgency, risk-taking, and documentation. The goal is to strengthen existing cultural aspects and manage innovation based on organizational strengths.