We all need a bit of inspiration from time to time... This is a talk I gave to the Jordan and Iraq teams of a global advertising agency. We wanted to give them a deeper understanding of what it takes to be an innovator. We also tried to illustrate that inspiration often comes from outside your comfort zone or your field of expertise. Finally, we ran through some emerging technology trends becoming consumer reality, as well as some great examples of innovation in product design and advertising. It was a great pleasure being back in the Middle East and hearing the challenges these teams go through in delivering great campaigns in tough markets.

1. graftt
Innovation Session!
Looking into the Future
Daniel Fogg!
Amman, Jordan (12 October 2014)

2. Start living in the future
The Verge by Lightfarm Studios [http://vimeo.com/78855338]

3. Elon Musk.
Creator of futures.
Elon Musk [Source unknown]

4. 4
Tesla SpaceX SolarCity Hyperloop

5. 5
Cockpit of a 20th
Century Spaceship
Space Shuttle Atlantis [Source unknown]

6. 6
Cockpit of a 21st
Century Spaceship
Dragon v2 Cockpit [SpaceX]

7. 7
Spaceship control system
made from consumer technology
Dragon v2 Central Control Unit [SpaceX]

8. 8
BUILD CONFIDENCE OPEN TO LEARN
BE HUMBLE WORK HARD
SHOW COMMITMENT
BE DETERMINED
TAKE RISKS
ALWAYS COLLABORATE

9. Not all futures are bright
Artwork from the movie Elysium [TriStar Studios]

10. 10
Artwork from the movie Elysium [TriStar Studios]
Lyrics from “Shadows of Tomorrow” by Madvillain [Stones Throw Redords]
Not all futures are bright

11. What does this have to
do with advertising?
Don Draper played by Jon Ham [Madmen ABC]

12. 12
Artwork from the movie Elysium [TriStar Studios]
Lyrics from “Shadows of Tomorrow” by Madvillain [Stones Throw Redords]
What does this have to
do with advertising?
Advertising is the application of
culture, technology and design
Marketing Transit Map

13. 13
Emerging Technology
Looking into the Future [Graftt Ltd. October 2014]

14. 14
Technology follows a pattern
Gartner Hype Cycle [Wikimedia Commons]

15. 15
Emerging tech today
Gartner Emerging Technology Hype Cycle 2014

16. 16

17. 17
Six Technology Trends
Science Fiction to Historical Fact
Looking into the Future [Graftt Ltd. October 2014]

18. 18
Internet of Things
The embedding of internet connectivity in everyday
objects. Everything from furniture and consumer
electronics to street lamps and farms.
Looking into the Future [Graftt Ltd. October 2014]

19. David Rose [New York Times]
Enchanted objects

20. 20
Flock for Twitter [http://bergcloud.com]
Categorising things
Enchanted Devices by David Rose [http://www.amazon.co.uk/dp/1476725632]

21. Good Night Lamp
Simplicity and emotion

22. 22
VIDEO

23. 23
Big Data
“Extremely large data sets that may be analysed
computationally to reveal patterns, trends, and
associations, especially relating to human behaviour and
interactions.”
Wikipedia [http://en.wikipedia.org/wiki/Big_data]Looking into the Future [Graftt Ltd. October 2014]

24. David Maccandless [Information is Beautiful]
Information is beautiful

25. We Are Data [Watch Dogs Game]
Exposing hidden systems

26. Track24
Using patterns to de-risk

27. 27
3D Printing Everything
“A process for making a physical object from a three-
dimensional digital model, typically by laying down many
successive thin layers of a material.”
Looking into the Future [Graftt Ltd. October 2014]

28. Dortmund Concert Milk [https://www.ruok.org.au/]
New methods to create
Richard Beckett & Pringle [Pringle 2014 Collection - http://www.richard-beckett.com/pringle-3d-fabrics.html]

29. 29
Dortmund Concert Milk [https://www.ruok.org.au/]VIDEO

30. Falcon 9 Rocket [SpaceX - http://www.spacex.com/news/2014/07/31/spacex-launches-3d-printed-part-space-creates-printed-engine-chamber-crewed]
Innovation is bottom-up
and top-down

31. 31
Biology & Technology
“I think the biggest innovations of the 21st century will be
at the intersection of biology and technology. A new era is
beginning.” (Steve Jobs)
Looking into the Future [Graftt Ltd. October 2014]

32. 32
Larry Smarr [World’s Most Monitored Man - http://www.youtube.com/watch?v=2EMzInPwDDQ]
Solving your own
medical problems with
curiosity and data.

33. Hacking your food and
your body
Robert Rhinehart with Soylent [Rosa Labs - http://www.youtube.com/watch?v=ElNFsV1DibY]

34. 34
Creating new synthetic
lifeforms
Craig Venter [Synthetic Genomics http://www.theguardian.com/science/2013/oct/13/craig-ventner-mars]

35. Ancestry Test [23andMe]
Genomics democratised

36. 36
Virtual Reality
“The computer-generated simulation of a three-dimensional image or
environment that can be interacted with in a seemingly real or
physical way by a person using special electronic equipment, such
as a helmet with a screen inside or gloves fitted with sensors.”
“It’s like mainlining television.” (William Gibson)
Looking into the Future [Graftt Ltd. October 2014]

37. 37
Here and There Map [BERG - http://berglondon.com/products/hat/]
Experience two places
at once.

38. 38
Dortmund Concert Milk [https://www.ruok.org.au/]VIDEO

39. Minecraft
Innovation doesn’t always
turn out as you expected

40. 40
Autonomous Vehicles
“Autonomous vehicles are vehicles which can drive themselves
without human supervision or input. Unmanned vehicles are vehicles
which are either controlled remotely, or perhaps operate
autonomously.”
Looking into the Future [Graftt Ltd. October 2014]

41. 41
Dortmund Concert Milk [https://www.ruok.org.au/]
Innovation sometimes comes
faster than you think
Tesla Model S-D [Tesla Motors -http://www.youtube.com/watch?v=7quu551ehc0]

42. 42
Dortmund Concert Milk [https://www.ruok.org.au/]VIDEO

43. 43
Product Focus
Looking into the Future [Graftt Ltd. October 2014]

44. Product as (profitable) marketing
Dortmund Concert Milk [Jung Von Matt - http://www.youtube.com/watch?v=hQTF8c2zyU8]

45. VIDEO

46. Technology needs design
Lucky Iron Fish [http://www.youtube.com/watch?v=G9eecKQenuo]

47. 47
Dortmund Concert Milk [https://www.ruok.org.au/]VIDEO

48. 48
Take this with you!
• Start living in the future
• Inspiration lies outside your comfort zone
• Complex technology can be simple to use
• Use design to enable technology
• Take calculated risks
Looking into the Future [Graftt Ltd. October 2014]

49. 49
Bonus: Five books that changed how I think
49
Lean Startup by Eric Ries
!
The Innovator’s Dilemma by Clayton Christensen
!
The Pyramid Principle by Barbara Minto
!
Business Model Generation by Osterwalder & Pigneur
!
Change by Design by Tim Brown
Daniel Fogg’s Work Bookshelf

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Daniel Fogg | daniel.fogg@graftt.com
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