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HELLO.I’m Matt
@duckymatt
#DS15
@cyberduck_uk cyber-duck.co.uk
DESIGNING 

RESPONSIVE

EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt
SO,
HOW DO
WE DEFINE
RESPONSIVE
DESIGN?
Image credit: Hartswood Films, BBC Wales & Masterpiece (Sherlock, 2010)
MEDIA QUERIES
FLUID GRIDS
FLEXIBLE IMAGES
DELIVERING ELEGANT VISUAL
EXPERIENCES, ACROSS JUST
ABOUT ANY DEVICE.
Designing Responsive Experiences - Digital Shoreditch - May 2015
JOB
DONE,
RIGHT?
Image credit: Broadway Video, Little Stranger, NBC Universal Television (30 Rock, 2006)
WELL,
NOT

QUITE
Image credit: Carolco Pictures, Pacific Western, Lightstorm Entertainment, Canal+ & T2 Productions (Terimator 2: Judgment Day, 1991)
THE TRUE CHALLENGES OF RWD
GO BEYOND MEDIA QUERIES AND
MAKING EVERYTHING STRETCHY.
CONTENT STRATEGY
PERFORMANCE
FUTURE FRIENDLINESS
MATTER?
WHY DOES ALL OF THIS
@duckymatt
Source: http://adwords.blogspot.co.uk/2015/05/building-for-next-moment.html
MOBILE WEB VS DESKTOP WEB
INTERNET
USERS
2007 - 2015
Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2011 http://www.kpcb.com/insights/2011-internet-trends
DESKTOP
MOBILE
@duckymatt
A CRUDE GRAPH…
#MOBILEGEDDON
Image credit: Twentieth Century Fox, & Centropolis Entertainment (Independence Day, 1996) @duckymatt
@duckymatt
CONTENT
STRATEGY
@duckymatt
Content strategy plans for the creation, publication, and
governance of useful, usable content.
Define not only which content will be published, but why
we’re publishing it in the first place.
KRISTINA HALVORSON
Source: http://alistapart.com/article/thedisciplineofcontentstrategy @duckymatt
ASSUMPTION IS
THE ENEMY OF A
GOOD CONTENT
STRATEGY
@duckymatt
BUT AREN’T MOBILE USERS
ALWAYS ‘ON THE GO’?
Image credit: 20th Century Fox Television & Greenway Productions (Batman, 1966) @duckymatt
60% OF SMARTPHONE DATA
IS USED INDOORS
Source: http://www.cennydd.com/blog/designing-with-context
Image credit: Fox 2000 Pictures, Regency Enterprises, Linson Films, Atman Entertainment, Knickerbocker Films & Tarius Film (Fight Club, 1999)
@duckymatt
39% OF PEOPLE USE THEIR
MOBILE IN THE LOO
Source: http://www.wiyamobile.net/pitch.pdf
Image credit: Bwark Productions & Young Films (The Inbetweeners, 2008)
@duckymatt
Source / Credit: http://xkcd.com/773/
@duckymatt
CONTENT
PARITY
YOUR CORE CONTENT
SHOULD BE AVAILABLE
ON ALL PLATFORMS
@duckymatt
Credit: http://wtfmobileweb.com/ @duckymatt
Credit: http://wtfmobileweb.com/ @duckymatt
Credit: http://wtfmobileweb.com/
@duckymatt
@duckymatt
SO HOW CAN WE

AVOID ASSUMPTIONS?
@duckymatt
CHALLENGE ASSUMPTIONS
WITH RESEARCH
Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982) @duckymatt
WRITE USER STORIES
@duckymatt
AUDIT YOUR EXISTING CONTENT
Image credit: Nintendo & Capcom (The Legend of Zelda: A Link to the Past, 1991) @duckymatt
MOBILE FIRST

DESIGN
Check out: http://abookapart.com/products/mobile-first
@duckymatt
MOBILE FIRST

DESIGN
CONTENT
STRATEGY
@duckymatt
AVOID CONTENT BLOAT
Image credit: Imagine Entertainment (The Nutty Professor, 1996) @duckymatt
Designing Responsive Experiences - Digital Shoreditch - May 2015
@duckymatt
CONTENT
STRUCTURE
YOU CAN’T CREATE GREAT
EXPERIENCES IF YOU DON’T KNOW
WHAT YOUR CONTENT IS MADE OF
@duckymatt
OUR CONTENT
WILL NEED
TO BECOME
MORE FLEXIBLE
THAN EVER
Image credit: Sunbow Productions, Marvel Productions & Hasbro (The Transformers, 1984) @duckymatt
PERFORMANCE
@duckymatt
THE WEB TODAY…
Image credit: 4Kids Productions Inc (Pokémon, 1998) @duckymatt
TRANSFER
SIZE
2010 2015
Source: http://httparchive.org/trends.php
700KB
2,000 KB
@duckymatt
IF WE CONTINUE AT THIS RATE
THE AVERAGE PAGE SIZE IN 2020
WILL BE OVER 5MB!
@duckymatt
71% OF PEOPLE EXPECT
WEBSITES TO LOAD AS
QUICKLY (OR FASTER) ON
THEIR MOBILE PHONE
See: http://e-commercefacts.com/research/2011/07/what-usrs-want-from-mobil/19986_WhatMobileUsersWant_Wp.pdf @duckymatt
OUR USERS DON’T WANT
TO BE LEFT WAITING
Image credit: Wolper Pictures Ltd (Willy Wonka & The Chocolate Factory, 1971) @duckymatt
BRAD FROST
Photo credit: John Davey: http://www.flickr.com/photos/johndavey/8891059281/
Source: http://bradfrostweb.com/blog/post/performance-as-design/
It’s time for us to treat
performance as an
essential design
feature, not just as a
technical best practice
@duckymatt
PERFORMANCE AT THE HEART OF
ALL DESIGN DECISIONS
Image credit: Paramount Pictures, Robert Stigwood Organisation & Allan Carr Production (Grease, 1978) @duckymatt
SETTING A

PERFORMANCE BUDGET
Image credit: Twentieth Century Fox Film Corporation (Speed, 1994) @duckymatt
PAGE LOAD SPEED
HTTP REQUESTS
SIZE OF THE PAGE
@duckymatt
http://whatdoesmysitecost.com/
@duckymatt
Check out: http://danielmall.com/articles/how-to-make-a-performance-budget/
@duckymatt
PERCEPTION OF SPEED MATTERS
Source: http://www.nytimes.com/2012/08/19/opinion/sunday/why-waiting-in-line-is-torture.html?_r=0
Image credit:Children’s Television Workshop & SesameWorkshop (Sesame Street, 1969-)
@duckymatt
MAKE THE FIRST PAGE
RENDER BLAZING FAST
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt
LOAD ONLY CRITICAL CONTENT
THAT IS VISIBLE TO THE USER
ON FIRST PAGE LOAD
https://developers.google.com/speed/docs/insights/PrioritizeVisibleContent#structure
@duckymatt
FUTURE

FRIENDLINESS
Check out: http://futurefriendlyweb.com/ @duckymatt
THE FUTURE IS ALREADY HERE
Image credit: Universal Pictures, Amblin Entertainment, U-Drive Productions (Back to the Future, 1985) @duckymatt
Photo credit: TechStage: https://www.flickr.com/photos/bestboyzde/15710950965 @duckymatt
Photo credit: Orde Saunders Liew: https://www.flickr.com/photos/79578508@N08/10081419044/ @duckymatt
Photo credit: Christopher Schmidt: https://www.flickr.com/photos/crschmidt/2224975112/ @duckymatt
Photo credit: Jon Fingas: https://www.flickr.com/photos/jfingas/15770620452/ @duckymatt
Photo credit: Mobilyazilar: https://www.flickr.com/photos/mobilyazilar/16172156273 @duckymatt
Source & Image Credit: http://arstechnica.com/gadgets/2012/03/hands-on-gesture-voice-and-the-many-inputs-of-samsungs-smart-tv/ @duckymatt
@duckymatt
Photo credit: David Carrington:https://www.flickr.com/photos/thox/5053262651 @duckymatt
Source & Image Credit: http://www.bmwblog.com/2008/03/05/more-info-on-the-bmw-full-in-car-web-access/ @duckymatt
A HOSTILE ENVIRONMENT
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt
Source: http://outdatedbrowser.com/ @duckymatt
DIFFERENT BROWSERS
@duckymatt
SLOW CONNECTIONS
Photo credit: LoKan Sardari: https://www.flickr.com/photos/lokan/17289001432/ @duckymatt
TINY TO HUGE SCREENS
Photo credit:Paul: https://www.flickr.com/photos/-macjasp/7056169897 @duckymatt
RETINA AND NON RETINA
Image credit: Paramount Pictures & Industrial Light & Magic (Star TrekIV: The Voyage Home, 1986) @duckymatt
NEW INPUTS
@duckymatt
WE DON’T GET TO DECIDE HOW
PEOPLE ACCESS OUR CONTENT
@duckymatt
DO WEBSITES NEED TO LOOK
EXACTLY THE SAME IN EVERY
BROWSER?
@duckymatt
http://dowebsitesneedtolookexactlythesameineverybrowser.com/
@duckymatt
Image credit: Julien Douvier: http://www.juliendouvier.com/Animated-photography-Escalators
PROGRESSIVE ENHANCEMENT
Source: http://christianheilmann.com/2012/02/16/stumbling-on-the-escalator/
@duckymatt
DESIGN FOR TOUCH
BY DEFAULT
AND ENHANCE WITH TOUCH GESTURES
Image credit: Twentieth Century Fox, Dreamworks SKG, Cruise/Wagner Productions, Blue Tulip Productions, Ronald Shusett/Gary Goldman (Minority Report, 2002) @duckymatt
FORM ENHANCEMENT
USING INPUT TYPES AND ATTRIBUTES
Image credit: http://blog.teamtreehouse.com/use-input-element
@duckymatt
ANIMATION AS AN
ENHANCEMENT
Source / Image credit: Dann Petty: https://dribbble.com/shots/1621359-Open-Close-Icon-Animation @duckymatt
LOCATION,
LOCATION,
LOCATION
@duckymatt
Check out: http://canibbq.com
CONDITIONAL LOADING
GREAT FOR ADAPTIVE EMBEDDING
@duckymatt
WE’LL NEED TO
ADAPT TO THESE
CHALLENGES
Image credit: Paramount Pictures (Airplane!, 1980)
@duckymatt
RESPONSIVE DESIGN
GOES MUCH FURTHER
THAN MEDIA QUERIES
AND FLUID GRIDS
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt
3 FACTORSImage credit: L.A. Films and HBO (¡Three Amigos!, 1986) @duckymatt
CONTENT STRATEGY
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
MAKE TRULY
RESPONSIVE EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt
THAT WE
Image credit: Walt Disney and Pixar Studios. (Up, 2009) @duckymatt
OUR CLIENTS
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt
AND OUR USERS
Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt
WILL
Image credit: Warner Bros, Village Roadshow Pictures, A&E Television Network, Bazmark Films, Red Wagon Entertainment and Spectrum Films (The Great Gatsby, 2013) @duckymatt
THANK YOU
@duckymatt
Copyright: Studio 37 & La Petite Reine & La Classe Américaine
& JD Prod & France 3 Cinéma & Jouror Productions & uFilm (The Artist, 2011)
#DS15

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