This document discusses innovation journalism (InJo), which is defined as journalism that covers innovation processes and innovation ecosystems. It argues that InJo is important because innovation is a major driver of economic growth but is not well covered by traditional news media. However, InJo is not developing faster due to challenges like the traditional beat structure of journalism and lack of a common language for discussing innovation. The document proposes the development of an international community and fellowship program in InJo to help address these challenges.

1. Innovation Journalism David Nordfors, Ph.D. Program Leader Innovation Journalism Senior Research Scholar, Stanford, Special Adviser to the Director General, VINNOVA European Journalism Centre AMSU 25-27 July 2007

2. THE BOTTOM LINE: For the Innovation Economy to be part of Democratic Society, Independent Journalism Needs to Cover It.

3. THE BOTTOM LINE 2: Journalism is an independent actor in innovation systems

4. Definitions Innovations IN Journalism => Innovat ive Journalism Journalism ABOUT Innovation => Innovat ion Journalism

5. Innovation Journalism Definition Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems.

7. THE BOTTOM LINE: Innovation IN Journalism & Journalism ABOUT Innovation = Good Match

8. SUMMARY OF THIS TALK Innovation in Journalism - Where is it heading? Why the Innovation Economy needs Journalism Definition of Innovation Journalism (InJo) Why is not InJo developing faster? Challenges & Facts of Life How to join the growing international community: The Stanford VINNOVA Innovation Journalism Program

9. INNOVATION IN JOURNALISM

10. Separation of Control over News and Media Until Now: The content and the delivery infrastructure are associated. (“I saw it on TV”) Until Now: Mass communication channels proprietary, content controlled by media companies. (“John is an important guy. He was on TV!”) As From Now: as Internet becomes ubiquitous, other infrastructures diminish. As From Now: Dissociation between news content and the infrastructure.

11. What Continues to Matter For News Industry? Distribution and access to audience is a diminishing challenge Controlling infrastructure and distribution chains will get less important. There will be more competition for attention and higher demands on credibility. Building a Brand is more important than ever. What makes readers Google your name or type your URL?

12. There is growing an innovation ecosystems around News 2.0! News Industry becoming a part of the Innovation Economy The News now sorts under Moore’s law

13. THE NEED FOR INNOVATION JOURNALISM

14. Innovation is More Than Invention Innovation is the Process of Creating and Delivering New Customer Value in the Marketplace (C. Carlson, W Wilmot) INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.) INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.)

15. Innovation seen as straightforward:

16. Innovation Is Complex – Not Linear.

17. Innovation is Sociology Innovation System: The flow of technology, information and capital among people, enterprises and institutions which is key to an innovative process.

18. Proposed Concept: The Innovation Communication System Innovation System: …the flow of technology , information and capital …. Subset: Innovation Communication System …the flow of attention … Key Actors - Attention Workers : Journalists, PR & Communicators, Lobbyists, Marketers

19. The EU Challenge Shrinking part of world population Aging population Knowledge and competence spreading across world EU Labor Productivity Growth behind US - first time since WWII China, Korea - now 11% of EU ICT patent applications India is moving ahead EU not reaching Lisbon process benchmarks SOCIETY NEEDS ABILITY TO DISCUSS SOLUTIONS

20. Innovation Requires Language Innovation = introduction of something new Introduction requires communication Communication requires language Something new needs a name in order to be discussed The News spreads the new words so that new things can be discussed and introduced.

21. We need a language for innovation InJo gives language for discussing e.g. How innovation happens Who does what, and why, in the innovation ecosystem Our ability to innovate and our competitiveness What stops us or enables us from innovating What we can do about it Who wants to do what about it (politics of innovation) Innovation trends and happenings

22. Innovation Economy Developing innovation system is to make above efficient, e.g. to make investment in R&D profitable. Identify bottlenecks and possibilities. Research: Money Knowledge & Competence Innovation: Money Knowledge & Competence Transfer & co-development of information in society Building conciousness, creating discussion, forming decisions. Q: How does society manage this? A: News media is one dominant channel

23. Knowledge is not transferred but co-developed Triple Helix Government Shared News (shared attention) Business Academia News media are main actors for Creating shared knowledge Q: Which information do they share? A: The News, for sure!

24. Private Public Academic NEWS ADDRESSING A BROAD READERSHIP

25. DEMOCRATIC SYSTEM : Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society. Power is with citizens’ votes Political Systems are recognized communities. Role of Political Journalism is recognized. INNOVATION SYSTEM : Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market. Power is with citizens’ money Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized

26. Innovation Journalism Definition Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems.

27. Innovation Journalism Is new as a concept and community Is not new as a practice Expression ”Innovation Journalism” coined in 2003 ” The Concept of Innovation Journalism …” Is a combination of business, technology, political and cultural journalism. Can discuss innovation from a system point of view (e.g, ”who depends on who in building the mobile IP market, and how?”). Evaluates progress of companies and societies by looking at the interaction between science, R&D, business development and public policy. Can assess the ability to innovate Scrutinizes the innovation systems and can act as a watch dog.

28. WHY IS NOT INNOVATION JOURNALISM DEVELOPING FASTER? CHALLENGES & FACTS OF LIFE

29. Challenge: Journalism Beat Structure Science Technology Business & Finance Politics Culture Innovation

30. Challenge: Lack of Language for innovation Common Misunderstandings among the News Media: Innovation = Invention Innovation is a fuzzy concept Innovation is a bureaucratic buzzword Innovation Journalism = Technology Journalism Innovation Journalism = Science Journalism Innovation Journalism = Business Journalism

31. Challenge: Global vs National/Local The Innovation Economy is Global Most International Journalism is Political Most Business/Tech Journalism is National Need For International Journalism Reporting on Innovation and the Creation of Value

32. Fact of Life: Business Model Generic Journalism Business model: Write news stories - collect readership attention Sell part of readership attention to advertisers What is the Business Model for Innovation Journalism? How identify readership? How identify advertisers?

33. Challenge: Lack of innovation Traditions Most news organisation do not have innovation departments do not understand the need for innovation. do not know how to set up innovation … but now they must do it to survive

34. PUBLIC POLICY FOR DEVELOPMENT OF INNOVATION JOURNALISM Policy Objectives & Guidelines Program Model

35. Policy Objective: Form Triple Helix A Networked Global Professional Community for Innovation Journalism, Scholarly Research on the Interaction Between Journalism and Innovation Public Innovation Policy for Developing Innovation Journalism

36. Policy Objective: Quality-improving dynamics Help ethics & knowledge be competitive factors e.g. support documentation of best practice, development of journalistic research tools, etc.

37. The VINNOVA/Stanford Innovation Journalism Program The Entrance to the International InJo Community

38. The InJo Fellowship Program Run by Stanford SCIL and VINNOVA Non-profit founded: IIIJ - The Internation Institute of Innovation Journalism Develops InJo as a Concept and a Community. Fellows: Top Tier Innovation Journalists Hosts: Top Tier World Press InJo Conference and Workshops @ Stanford each year

39. The Stanford InJo Fellowship Program 2007 run by Stanford and VINNOVA Fellows from Sweden, Finland, Pakistan Feb: Kick-off Workshop at Stanford. Virtual Community Initiated Jan-Jun. Fellows Hosted by Top Tier Publications. Apr: Follow-up Workshp at Stanford May 21-23: The Fourth Conference on Innovation Journalism Fellows present papers on InJo best practices Alumni Activities

40. Virtual Community of Fellows The virtual community holds the Fellows together throughout and after the program

41. Intl. Innovation Journalism Fellowships 06 Swedish Aftonbladet Affärsvärlden Elektroniktidningen Entreprenör Göteborgsposten Rapidus Finnish Helsingin Sanomat US hosts: Fortune Red Herring Wall Street Journal CNET News.com PC World IDG News Service Business 2.0 San Francisco Chronicle

42. Intl. Innovation Journalism Fellowships

43. Stories By Fellows

49. IDG world update: Read by 16000 Journalists and Marketers at 350 Publications in 85 countries

50. THE THIRD CONFERENCE ON INNOVATION JOURNALISM (2006) 88 speakers/panelists. ~200 part. 25 papers. Delegations from Sweden, Finland, Germany, Slovenia, Spain Opening Speaker: Vint Cerf, ”Father of the Internet”; Chief Internet Evangelist, Google ; Chairman, ICANN Foreword to Proceedings: Curtis Carlson, President SRI International

51. THE CONFERENCE ON INNOVATION JOURNALISM 2007

52. Subscribe: www.innovationjournalism.org

53. www.innovationjournalism.org/doer

54. www.innovationjournalism.org/blog

55. 2004: 6 Fellows + Program Leader 1800 postings on virtual comm. ~40 stories in host publications 8 conference papers 2005: 6 Fellows + Program Leader 500 postings on virtual comm. ~60 stories in host publications 14 conference papers 2006: 7 Fellows + Visiting Scholar +Program Leader. 800 postings on virtual comm.~120 stories in host publications. 25 conference papers

56. Roundtable Discussion on DVD and VIDEO.GOOGLE.COM Vint Cerf Chief Internet Evangelist, Google; Whit Diffie , CSO Sun ; Harry McCracken Editor-in-Chief PC World, Lee Bruno Senior Editor Red Herring, Amy Bernstein , Executive Editor Business 2.0, Dan Gillmor Founder Bayosphere, Tony Perkins Founder and Editor AlwaysOn Network, David Nordfors Program Leader Innovation Journalism Stanford University; Stig Hagström Co-Director SCIL Stanford University, Charles Wessner Program Director,The National Academies, Richard Allan Horning Partner Tomlinson Zisko LLP, Frances Mann-Craik Columnist Tornado Insider.

57. Innovation Journalism: Towards Research on the Interplay of Journalism in Innovation Ecosystems David Nordfors , Innovation Journalism, Stanford, VINNOVA; Marc Ventresca , Oxford; Andrew Hargadon, UC Davis; Turo Uskali Innovation Journalism /Stanford, U Jyväskylä; Antti Ainamo SCANCOR/Stanford, Helsinki School of Economics; Stefan Jonsson SCANCOR/Stanford, Stockholm School of Economics; Stine Grodal , Stanford; Alisa Weinstein , Innovation Journalism, Red Herring; Mark Kennedy , University of Southern California; Peter Svensson Innovation Journalism/Stanford, University of Linköping; Fiona Reid Oxford Science Enterprise Centre, Oxford

58. ‘ Innovation Journalism’ - a useful theme for exploring the interplay of journalism in innovation ecosystems . how innovation processes and innovation ecosystems interact with public attention , with news media as an actor . how journalists cover innovation processes and innovation ecosystems: incentives that drive innovationjournalism and how news organizations may be organized to perform the task.

59. Thank You! More info: http://www. innovationjournalism .org Email: [email_address] , [email_address] , [email_address] . org Phone: +1 650 804 5184

60. InJo Initiatives right now: Sweden - VINNOVA USA - Stanford, USAID Finland - SITRA, Tekes Pakistan - CSF/USAID Slovenia - TIA Holland - European Journalism Center