Media economics is a field that has grown over the past 40 years as scholars have applied economic theories and principles to study media industries and companies. It involves microeconomic analysis of media firms as well as macroeconomic analysis of media policies and regulations. Key developments in media economics include early studies in the 1950s examining industry structures and competition. The field draws on microeconomic theories like the industrial organization model but could be expanded by incorporating more macroeconomic theories and developing new theories to analyze the dynamic media landscape. Issues going forward include improving methods of measuring competition and developing broader theoretical frameworks.
media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Mass communication: A critical, social scientific and cultural approachDr. Aitza Haddad Nuñez
Chapter 1: Mass Communication: A Critical Approach Chapter 15: Social Scientific and Cultural Approaches to Media ResearchCampbell, R., et al. (2011). Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.3-29, p.420-443
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Mass communication: A critical, social scientific and cultural approachDr. Aitza Haddad Nuñez
Chapter 1: Mass Communication: A Critical Approach Chapter 15: Social Scientific and Cultural Approaches to Media ResearchCampbell, R., et al. (2011). Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.3-29, p.420-443
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
Mac301 Global Media and New Media 2009-10Rob Jewitt
Lecture slides used in the Level 3 MAC301 module. Starts by framing common attitudes to global media ownership by drawing on political economy (globalisation, Americanisation, McDomination, etc). Goes on to consider the emergence of disruptive media organisations threatening the established hegemony. Sets this against the background of creativity and creative uses of media forms in order to question how valid the certainties of globalisation are.
"Renovating Media Economics", presentation by Stuart Cunningham and Terry Flew, Media@Sydney, Department of Media and Communication, University of Sydney, October 24, 2014
European Union Competencies in Respect of Media Pluralism & Media Freedom
CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx
STATE OF THE ART: RESEARCH ON CONVERGENCE AND SOCIAL MEDIA Research Agendas ...Oles Kulchytskyy
This report by COMPACT project aims at enhancing awareness about the latest scientific discoveries -state of the art research on social media and convergence -among key stakeholders in the context of social media and convergence. For this purpose, we have gone through over 1,200 mostly academic articles dealing with convergence and social media, published in more than 20 EU and non-EU countries between 2013 and 2017 and in some cases beyond.
FASHION-DRIVEN TEXTILES AS A CRYSTAL OF A NEW STREAM FOR STAKEHOLDER CAPITALI...IJMIT JOURNAL
Fashion reflects changes in socio-economic and cultural life which, in turn, changes fashion, and apparel boosts such change. Thus, in response to a shift in people’s preferences from economic functionality to supra-functionality beyond an economic value, the fashion industry has been gaining momentum worldwide.
In the digital economy, the fashion industry is in the midst of global dynamic change stimulating volatility, velocity, variety and dynamism, which necessitate a digital solution.
Digital business leader Amazon has succeeded in constructing an R&D-driven disruptive businesss model. This can be attributed to a virtuous cycle among user-driven innovation, advancement of the Internet, co-emergence of soft innovation resources, and activation of a self-propagating function leading to supra-functionality satisfying user preferences.
Given a timely digital solution, the fashion industry reinforces this cycle which, in turn, advances the solution. Thus, broad stakeholder involvement betting on a higher level of R&D expecting the future prospects of the industry can be expected.
Based on a co-evolution analysis of the development trajectories of Amazon and the fashion industry, an insightful suggestion paving the way to stakeholder capitalism, essential for global business leaders, is thus provided.
In 1948, the Social Market Economy was introduced in Germany by Lu.docxbradburgess22840
In 1948, the Social Market Economy was introduced in Germany by Ludwig Erhard as the economic system. Since then, Germany has been acting under this guiding principle and found a legal affirmation of the concept in 1990 as it fixed the Social Market Economy as the basis for the economic union of the Federal Republic and Democratic Republic of Germany (“Grundlage der Wirtschaftsunion ist die Soziale Marktwirtschaft”, Art 1-3).
In times of economic growth and prosperity, the Social Market Economy seemed to work well and further expansion of the social system did not cause any serious problems, but soon the circumstances changed. Important driving factors and trends like the reunification, the demographic development and the globalization have altered the conditions for successful economic policy. In the last decade, excessive national debts and high unemployment rates have revealed a serious crisis and initiated a strong debate whether the Social Market Economy is still able to adapt to and master the challenges in the age of globalization. Globalization proceeds inexorably and affects all areas of life. More and more companies are relocating their production plants into low-cost countries in Eastern Europe or the Far East as a result of Germany’s labor costs, which seem far too high. Nowadays, globalization is held responsible for nearly every reduction of jobs and social disparities, so that many people are afraid of its consequences.
At the same time, several Scandinavian countries are known for their well-functioning economic policy and seem to have found an answer to the globalization challenge maintaining a high standard of living, social justice and international competitiveness. Even if in Germany the economic revival of the last two years has attenuated the debate, a fundamental solution to the problem has not been found and the serious continuing challenge of the globalization cannot be neglected.
The fast European Integration process as one expression of globalization yields many unexploited chances and opportunities. For a few years, an increasing number of politicians have been postulating the amendment of the European Integration by a social dimension. A European model of Social Market Economy would promise a solution to the current problems. Indeed, it is worthwhile and important to search for and discuss new models and opportunities in order to find answers to the challenges of globalization.
This thesis aims at making a contribution to the comprehension of the current debate whether Social Market Economies are still able to deliver what they promised and whether the concept is still adequate facing the challenges of globalization. It remains to be evaluated what needs to be done to fulfil the demands of modern societies. The thesis furthermore analyzes the question whether Social Market Economies are damned to fall behind other emerging societies in the fast developing world economy. The objective of the thesis is the inves.
3. Media economics
Media economics is a field of study that has
experienced considerable growth and
development over the past 40 years. Miller and
Gandy (1991) identified 351 articles published
between 1965 and 1988 in several key journals
(the Journal of Broadcasting and Electronic
Media, Journalism and Mass Communication
Quarterly, and the Journal of Communication) that
focused on “some economic aspect of
communication” (p. 663).
4. Media Economics
Media economics involves the application of
economic theories, concepts,
and principles to study the macroeconomic and
microeconomic
aspects of mass media companies and
industries.
5. Media Economics
Media economics literature
encompasses a variety of methodological
approaches involving both
qualitative and quantitative methods and
statistical analysis, as well as
studies using financial, historical, and policy-
driven data.
6. Economics:
Historical Development
To understand the historical development of the
field of media economics, one must first begin
with the study of economics
itself. The initial literature on economic thinking
began to evolve in the time period between 1500
and 1800, with much of the early work occurring
in Western Europe
(Landreth & Colander, 1989).
7. Historical …
Mercantilism represents the earliest form of
economic thought, originating in the 16th century.
Mercantilists equated a nation’s wealth with the
accumulation of gold and silver. If nations lacked
mines, they could acquire the precious metals via
trade and commerce.
8. Historical…
This led to political intervention in the market via
tariffs and
subsidies, elevating commercial interests to
national policy.
9. Historical….
Philosopher/scholar Adam Smith is credited
with providing one of the first syntheses
of economic thought with a collection of
writings in 1776 commonly referred to as
The Wealth of Nations (Smith, 1937).
10. Historical….
At the beginning of the 20th century, institutions of
higher learning began to embrace the field, and
the modern label of
“economics” was used to represent courses of
study in both America and Europe.
11. Historical….
Economic theories and economic thought are
constantly changing and evolving.
By the end of the 1960s, growing inflation and
changes in productivity began to push economic
thought in new directions.
12. Historical…
As the study of economics became more refined,
scholars began to investigate many different
markets and industries, applying economic
concepts and principles to different fields,
including media.
13. The Development
of Media Economics
The rise of the mass media paved the way for the
study of media economics. Research began to
emerge during the 1950s. The media industries
provided all of the elements
required for studying the economic process.
14. The Development
of Media Economics
Content providers, offering information and
entertainment, became the suppliers, whereas
consumers and advertisers
formed the demand side of the market.
15. The Development
of Media Economics
Many of the early media economists addressed
microeconomic concepts. Ray (1951, 1952)
examined newspaper competition and
concentration, whereas Reddaway(1963)
reviewed economic characteristics of newspapers
as firms.
16. The Development
of Media Economics
Steiner’s (1952) classic work on competition in
radio involves the application of microeconomic
concepts to the radio industry.
17. The Development
of Media Economics
Early studies of the television industry examined
market
structure (Levin, 1958), competition with other
media (Berlson, 1961), and the impact on
advertising revenues (Tijmstra 1959-1960).
18. The Development
of Media Economics
Concentration of ownership has been another topic
studied across media industries. Representative
studies of media concentration across industries
include Albarran and Dimmick (1996), Bagdikian
(2000), and Compaine (1985b), along with
specific studies of industry concentration in
newspapers (Lacy, 1984, 1985; McCombs, 1988;
Picard, 1982, 1988a; Rosse, 1980), broadcast
television (Bates, 1993; Litman, 1979), motion
pictures (Gomery, 1993), and trade books (Greco,
1993).
19. The Development
of Media Economics
Other studies have examined variables such as
media competition (Compaine, 1985a; Dimmick &
Rothenbuhler, 1984), consumer expenditures and
the principle of relative constancy (McCombs,
1972), barriers to entry (Wirth, 1986), demand
(Busterna, 1987; Lacy, 1990), and utility(Albarran
& Dimmick, 1993; Dimmick; 1993).
20. THEORETICAL FOUNDATIONS
In terms of theoretical development, three areas
account for much of the knowledge regarding
media economics. These
areas involve microeconomic theories,
macroeconomic theories, and studies related to
political economy.
21. MICROECONOMIC
THEORIES: INDUSTRIAL
ORGANIZATIONAL MODEL
Among the most widely used frameworks for the
study of media economics is the industrial
organization model, developed by Scherer
(1980), which in turn drew on the contributions of
Bain (1968) and other neoclassical economists.
22. ….
The model offers a systematic means of analyzing
many abstract concepts encountered in the study
of a specific market.
23. ….
In its simplest form, the industrial organizational
model posits that if the structure of the market is
known, it allows explanation of the likely conduct
and performance among firms. Each of the three
areas (SCP) can be further defined by
considering specific variables associated with
each part of
the model. For example, in terms of market
structure, the variables used for analysis include
the number of sellers/buyers in the market,
product differentiation, barriers to entry, cost
structures, and the degree of vertical integration
(Albarran, 2002).
24. MACROECONOMIC THEORIES
There is a much more limited body of literature that
involves macroeconomic analysis in the field of
media economics.
Most macroeconomic research is related to policy
and regulatory analysis, usually conducted at a
national level of analysis. Policy studies typically
attempt to analyze the impact of specific
regulatory actions on existing markets and
industries. Representative studies include Bates
and Chambers (1999), Ford and Jackson (2000),
and Lutzhoft and Machill (1999).
25. Forces Driving
Media Industry Change
Four external forces continue to drive change
across the media industries, leading to evolution
of the study of media economics. These four
forces consist of technology,
regulation, globalization, and socio cultural
developments. Each is briefly reviewed in the
following:
26. TECHNOLOGY
Because media industries are heavily dependent
on technology for the creation, distribution, and
exhibition of various
forms of media content, changes in technology
affect economic processes between and within
the media industries.
28. GLOBALIZATION
With many American media markets heavily
saturated, the global marketplace has become
even more important in generating revenues for
media firms and industries.
29. GLOBALIZATION
Globalization of media content began with motion
pictures and magazines but then expanded into
other arenas, including
television programming, VHS and DVD sales and
rentals, and sound recordings.
30. GLOBALIZATION
Globalization presents a challenge for media
economics researchers, as accounting practices
and regulatory structures differ from country to
country. There are few reliable sources of global
financial data related to media. Nevertheless, it is
critical that scholars recognize that media
companies compete and operate in a global as
well as domestic marketplace for audience share
and advertiser revenues.
31. SOCIOCULTURAL
DEVELOPMENTS
Changes in demography and other aspects of
society also affect the media industries and,
ultimately, media economics.
As noted, media content is often created with the
desire to reach global audiences, so consumer
tastes and preferences are critical in
understanding audience needs and wants.
32. MEDIA PRODUCTS
Media content, in the form of television programs,
movies, sound and video recordings, and print
(e.g., books, magazines, newspapers),
represents some of the products
supplied by media firms. Media products can be
broadly classified into categories of information
(news-related content) and entertainment (drama,
comedy, action,
music, games, etc.).
33. MEDIA PRODUCTS
Media products such as television programming,
feature films, and sound recordings can be
repeatedly used and marketed to both audiences
and advertisers, forming the “dual-product
marketplace.”
34. Contemporary
Issues in Media Economics
There are a number of issues scholars need to
address in their efforts to further develop this
important area of research. This final section
considers three issues of particular relevance
affecting media economics at the beginning of the
21st century: theory building, defining market
structures more precisely , and better methods.
35. BROADER THEORETICAL
DEVELOPMENT
Media economics research has primarily drawn on
microeconomic concepts and principles, with a
heavy reliance on the industrial organization
model. Although this
emphasis clarifies the relationship of various
concepts in microeconomic analysis, it limits the
development of the field.
36. BROADER THEORETICAL
DEVELOPMENT
As a result, other economic theories, which have
possible application to the mass media industries,
have been ignored, especially those found in
macroeconomics (Chambers,
1998; Lacy & Niebauer, 1995).
37. BROADER THEORETICAL
DEVELOPMENT
In addition to drawing on the breadth of existing
economic theories, scholars should consider new
theoretical inquiries that could draw on multiple
methods of investigation.
The interplay of business structures, regulation,
technology, and social policy implications across
the media industries
offers a unique playing field for scholars to
generate new theories and hypotheses.
38. BROADER THEORETICAL
DEVELOPMENT
To do so, researchers must be willing to move away
from simply describing specific firms’ structure
and performance to more analytical and
investigative analysis.
Theory building is never easy in any field, but given
the rapid pace of change in the media industries,
no area could benefit
more from fresh ideas and news perspectives than
media economics.
39. BETTER METHODS OF
ANALYSIS
Improvements in theory development and
redefining of the media market and market
structure must be realized in conjunction with
enhancements in methods.
In particular, one area deserves attention:
measures used to assess competition and
concentration.
40. Conclusions
Media economics provides a means to understand
the activities and functions of media companies
as economic institutions.
Only by understanding individual media companies
as business entities can one fully appreciate their
conduct within society.
41. Conclusions
An understanding of media economics strengthens
our understanding of the role and function of
mass media in society. At a theoretical level,
media economics complements
existing mass communication theory by adding
important dimensions regarding the structure,
conduct, and performance of media firms and
industries; the interplay of
economics, policy, and regulation; and audience
behaviors and preferences.
42. Conclusions
As a field of scholarship, media economics
research offers important contributions to media
studies. Media economics research faces many
challenges as it attempts to analyze
and evaluate the complex and changing world in
which the mass media industries operate.
43. Based on :
MEDIA ECONOMICS
By :
Alan B. Albarran
Albarran, A. B. (2002). Media economics:
Understanding markets, industries and concepts
(2nd ed.). Ames: Iowa State University
Press.