Review key concepts from first two weeks of Assessing Community Journalism, opening of Mark Briggs' Entrepreneurial Journalism

1. Looking Back, Looking Forward
- What we’ve learned
- Final Words on surveys
- What A USABILITY STUDY looks like
JN 553 IN ONE HOUR

2. INNOVATION
ASSESSMENT
ENTREPRENEURSHIP
JN 553
Let’s REVIEW

3. Let’s REVIEW
• Journalists must take on the
urgent responsibility of
building the future of news
• We journalists must create
new business models
• We want to help produce the
innovation and innovators
our industry needs
From the FOREWORD to Entrepreneurial Journalism
JN 553

4. Let’sprovide aspiring news
“I wrote this book to
REVIEW
entrepreneurs a crash course in starting their
own news business”
“This book is intended for anyone with an
IDEA for a better news product, website,
mobile app, email newsletter or new form
we have yet to experience.”
“It’s instructive to know how technology
has disrupted the news industry if you’re
going to take advantage of that disruption
to create something new”
Mark Briggs, author
JN 553 Entrepreneurial Journalism

5. The traditional model for journalism
• News through the filter
of the press to us with
few other options.
Source: The Buzz Machine (Jeff Jarvis) The press becomes the press-sphere
JN 553 THE CONTEXT

6. Journalism Ecosystem NOW
• Jeff Jarvis: “There’s a
fundamentally new structure to
media”
• Consumers are at the center of
the universe
• You don’t have to get
information from just the press
• You can search for it yourself
• You can get a link to it in your
e-mail or on Facebook or Twitter
• YOU CONTROL the universe of
news and information
HOW JEFF EXPLAINS IT!
THE CONTEXT
JN 553 Source: The press becomes press sphere (Jarvis)

7. JN 553

8. Let’s REVIEW
Ecosystem: set of interacting organisms and their environment
FROM CHAPTER 1
• Without a monopoly on news dissemination,
newspaper printing &distribution costs became a
drag on health & profitability of business.
• For TV, the video news audience has fragmented.
• An explosion of news outlets thrive by covering a
specific topic of niche
• Online audiences expect immediacy, interactivity
and customization, personalization and social
connection
• SCARCITY (limited space, airtime) is no longer the
case in the age of ABUNDANCE (unlimited) of the
Internet
• Free platforms like Blogger and Wordpress have
given thousands of new blogger voices their own
virtual printing presses
Mark Briggs, author
JN 553 Entrepreneurial Journalism

9. Let’s REVIEW
• Innovation Gap
– Established • NEW TOOLS MUST Be
companies work
to PROTECT – Collaborative (news as
market position, conversation, NOT lecture)
not innovate – Transparent (audience trusts
expand a must with interactive
technology)
• Embracing Risk – Authentic Journalism
(diversity of voices rather
than generic, neutral-toned
newswriting)
JN 553