Mass media encompasses technologies designed to reach a large audience, including newspapers, radio, television, and the internet. It plays a crucial role in informing the public about political, social issues, and entertainment, with various forms such as films, video games, and blogs contributing to its diversity. While mass media serves vital functions in society, it also faces challenges like targeting, costs, and evolving advertising methodologies.

1. EVERYTHING YOU NEED TO
KNOW ABOUT MASS MEDIA
BY PRACHI SINGH

2. WHATIS MASS MEDIA?
Mass media means technology that is intended to reach a mass
audience. It is the primary means of communication used to reach
the vast majority of the general public. The most common platforms
for mass media are newspapers, magazines, radio, television, and
the Internet. The general public typically relies on the mass media
to provide information regarding political issues, social issues,
entertainment, and news in pop culture.

3. TYPES OF MASS MEDIA
 Films
 Video Games
 Audios’
 Videos
 Internet
 Blogs
 Mobile
 Magazines
 Newspapers
 Social Media

4. IMPORTANCE OF TYPES OF MASS MEDIA
FILMS :-
Film is considered by many to be an important
art form. Films entertain, educate, enlighten,
and inspire audiences. Any film can become a
worldwide attraction, especially with the
addition of dubbing or subtitles that translate
the film message. Films are also artefacts
created by specific cultures, which reflect those
cultures, and, in turn, affect them

5. VIDEO GAMES
In a nutshell, videogames
have the main purpose of
entertaining, but according
to my opinion they are
explicitly and irrevocably
linked with mass media in
some different aspects.
Lastly, but more importantly
there is a very big possibility
to abuse games and use
them

6. INTERNET AND BLOGS
The Internet (also known simply as "the Net" or
less precisely as "the Web") is a more
interactive medium of mass media, and can be
briefly described as "a network of networks".
Specifically, it is the worldwide, publicly
accessible network of interconnected computer
networks that transmit data by packet
switching using the standard Internet Protocol
(IP). It consists of millions of smaller domestic,
academic, business, and governmental
networks, which together carry various
information and services, such as email , online
chat, file transfer, and the interlinked web

7. The Internet is quickly becoming the centre of mass
media. Everything is becoming accessible via the
internet. Rather than picking up a newspaper, or
watching the 10 o'clock news, people can log onto the
internet to get the news they want, when they want it.
For example, many workers listen to the radio through
the Internet while sitting at their desk.
Even the education system relies on the Internet.
Teachers can contact the entire class by sending one e-
mail. They may have web pages on which students can
get another copy of the class outline or assignments.
Some classes have class blogs in which students are

8. NEWSPAPERS AND MAGAZINES
Newspapers are print media and/or the newsgathering
organizations that produce them. Most conventional newspapers
are published on a daily or weekly basis, and are meant to inform
the general public about recent events, especially public affairs.
Besides local, national or international news, papers often carry
sports and entertainment features, opinion columns and
advertising.
Newspapers may address a general audience, focus on a
geographical area, or cover a specialized subject, such as
newspapers for a specific profession, industry or interest.
Newspapers traditionally are supported by selling advertising
space as well as subscription or single-copy sales of the
newspapers themselves. Through history, newspapers have

9. Most of the population in
the world read
Newspapers and
Magazines which proves
to be the biggest
influencer on our
population.

10. RELEASEMYAD
Mass media, however, comes with its own set of challenges, be it
being expensive, hard to target or not being all that data friendly.
The performance lens, which works beautifully for digital, blurs
when being applied towards mass media. Even leveraging
traditional FMCG insights acquired via consistent, long-term
branding stand irrelevant when measured against quarterly VC
targets of app downloads and site visitors. Evidently, newspaper
advertising in print has evolved from consistent quarter-page
branding ads to high-impact full-page jackets. It is never enough to
advertise widely if one cannot advertise effectively. For every start-
up, where the key to survival is gaining traction and growth,
marketing plays a crucial role. Initial traction for consumer start-
ups gets driven by digital marketing, as it’s performance driven

11. THREE STEP EASY BOOKING PROCESS ON
RELEASEMYAD
Select Category (Matrimonial, Property, Jobs
etc.)
Compose Ad (Take help of Sample Creative)
Make Payment ( Pay VISA, Credit Card , Debit
Card etc.)

12. THANK YOU