Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail - both quickly and cheaply. In this talk, Ed will share stories of leaders who have successfully created these environments, common obstacles that get in our way and a some simple techniques we can try to overcome these obstacles. These include how to de-stigmatize failure by celebrating it, how to have difficult conversations with your peers, and how to make testing ideas cheap and safe with continuous delivery, customer interviews and prototype testing.